[2026 Heatwave Measures] Kimono Rentalie Announces Popularity Ranking of Summer Kimono and Yukata Selected from Past Usage Data! Professional Tips for Staying Cool and a 3-Second Virtual Try-On for Smartphones

Enjoy your summer outings comfortably. Kimono Rentalie's recommendation for summer kimono.

As the Japan Meteorological Agency announces severe heatwave forecasts for this summer, Kimono Rentalie (operated by Wato Wa Co., Ltd.), a nationwide kimono home-delivery rental specialist, has released a "Summer Kimono/Yukata Usage Frequency Ranking" based on accumulated usage data. Along with this, they are announcing a standard "Virtual Fitting Function" to alleviate concerns about online rentals, and "Professional Tips for Staying Cool in the Heat" highly praised by dressing assistants at beauty salons. Please feel free to use this material for media summer outing features and lifestyle articles on heatstroke prevention know-how.

»Click here for the list of cool summer kimono/yukata«

◆The Difference and Appeal of Summer Kimono and Yukata

"Summer Kimono" worn elegantly with a nagajuban / "Yukata" enjoyed casually

Many people think of "yukata" as the standard summer kimono.

In fact, there are also "summer kimono" (hitoe, ro, etc.) specifically for summer, and they have different characteristics and appeals, including differences in the actual fabric and the kimono accessories used for dressing, as well as the appropriate seasons and situations for wearing them.

Yukata

[Wearing period] Only during the summer months from June to September

[Material] Mainly cotton, cotton-linen, linen, polyester, etc.

[Occasions] Casual summer events such as summer festivals, fireworks displays, pleasure boats, beer gardens, etc.

Summer Kimono (Hitoe, Ro)

Summer Kimono / Hitoe (single layer) / Ro (gauze weave)

[Wearing period] Hitoe: June and September / Ro: July and August

[Material] Mainly pure silk, linen, cotton, wool, polyester, etc.

[Occasions] From casual settings like summer tea ceremonies, dining, shrine visits, and weddings to slightly more formal occasions.

◆If You're Unsure, Try These! Recommended Rental Yukata & Summer Kimono for Summer 2026

For those wondering, "I understand the difference between yukata and summer kimono, but which one suits me?"

Kimono Rentalie has picked out the yukata and summer kimono they confidently recommend this season.

◇[Safe for Beginners] "Recommended Summer Kimono" 4 Selections to Enjoy Easily with Home Delivery Rental

A popular lineup of summer kimono that can be used for slightly formal occasions such as theater, shrine visits, and weddings.

Fukuro obi / Peach pink with shippo pattern / H0245 / L Hōmongi (ro) / Light blue with autumn grasses / H0257 / L Fukuro obi (ro) / White with karahana pattern / H0324 / M Fukuro obi (ro) / Light wisteria with scattered chrysanthemums / H0247 / L

◇[Wear with Adult Cuteness] "Recommended Rental Yukata" 4 Selections to Make Your Outings Fun

Picked out recommended yukata for casual occasions like fireworks displays, summer festivals, and evening cool-down dates!

Kimono Rentalie also offers a wide range of optional items necessary for yukata, such as heko obi, geta, bags, obi cords, and kanzashi hair ornaments.

Light pink with chrysanthemums / Y0012 / M Black with Chinese bellflowers / Y0011 / M Chikusen Tamamushi Chinese bellflower and bush clover pattern / Y0001 / M Navy with grapes / Y0007 / M

◆No Need for a Troublesome App! Easy Virtual Try-On Anywhere Using AR Technology

No more worrying about fitting. You can easily try on kimono anywhere with just a smartphone!

"It's cute, but will this color or pattern actually suit me?" "I've never worn this color or pattern before, will it be okay?"

The "Virtual Fitting" service resolves such concerns.

Kimono Rentalie's virtual try-on experience requires no app installation if you have a smartphone.

You can check the tried-on look from any 360-degree angle, and experience a realistic wearing image with sleeves swaying in response to your movements.

Virtual Try-On Furisode Ver.

≫Try the Virtual Try-On≪

◆Defying "Summer Kimono is Hot"! Key Points for Staying Cool and Comfortable

Stay cool and comfortable by mastering the key points for heat countermeasures.

"If I'm going to wear a cute yukata or summer kimono, I want to enjoy it to the fullest without worrying about the heat!" To fulfill this wish, we introduce preparation methods and key countermeasures for staying cool and comfortable even in kimono.

◇Thorough Sweat Measures Before Dressing

・Keep the room at around 20°C: Thoroughly cool the room where you will be dressing with air conditioning.

・Apply baby powder: Dusting baby powder on areas prone to sweating, such as the neckline and back of the knees, keeps the skin smooth and prevents precious kimono from sweat stains.

・Double use of antiperspirant: It is recommended to use antiperspirant beforehand on areas of particular concern, such as the armpits.

◇Choose Undergarments with Excellent Water Absorption and Quick Drying

・Undergarments should be "water-absorbent, quick-drying + antibacterial, deodorant": In recent severe heatwaves, "quick-drying" ability to dry sweat quickly is crucial. Undergarments with excellent quick-drying properties eliminate worries about sweat stains on the kimono and obi.

Furthermore, choosing ones with "antibacterial and deodorant effects" ensures complete odor control.

・Always wear a "yukata undergarment" under a yukata: It is often thought that "yukata is worn directly on the skin," but because the fabric is thin, the color and lines of underwear can show through.

If you want to enjoy it as going-out wear, undergarments like summer hadajuban or yukata slips are essential!

◇Prevent Sweat Stains with Large Gauze and Cold Packs During Adjustments

・Replace the towel used for adjustments with large gauze: This prevents heat buildup, and the gauze absorbs sweat.

・Insert a cold pack between the gauze: Placing a small gel-type cold pack between the gauze keeps you cool and comfortable with every movement! Wrapping it in a handkerchief and tucking it into your bag is also recommended.

◇Use Obi Boards and Obi Pillows Made of Loofah or Mesh Materials

・Use "loofah" or "mesh materials" around the obi to allow air circulation: Since heat tends to build up around the abdomen, reconsider the materials of your accessories for even a bit more comfort. Obi boards and obi pillows made of loofah have many cavities and excellent breathability. Also, using lightweight, breathable mesh obi boards and datejime cords is a smart approach.

・"No adjustments" is a no-go! It causes the kimono to become disheveled: During hot weather, you might be tempted to skip adjustments (such as body-shaping towels), but this is actually counterproductive. Without adjustments, the neckline and chest area are prone to becoming disheveled, looking sloppy, and ironically giving a stuffy impression. Skillfully use highly breathable mesh or loofah adjustment items to properly shape your kimono silhouette and create a dignified look!

◇With Kimono Rentalie's Yukata and Summer Kimono Rentals, All Summer Accessories Are Included!

Kimono Rentalie's summer rental sets (yukata and summer kimono) come with a full set of summer accessories from the start, including highly breathable "mesh datejime" and "loofah obi boards and obi pillows."

You can enjoy your outing coolly and comfortably from the day it arrives, without any special preparation.

Summer Kimono Dressing Accessory Rental 11-Piece Set

Rental of just the summer dressing accessory set is also possible!

For those who say, "I have my favorite yukata or kimono at home, but I don't have summer accessories" or "I wanted to wear it for the first time in a while, but I can't find my dressing accessories," we also offer a dedicated set for renting only the summer dressing accessories.

»Click here for summer kimono dressing accessory rental«

◆Introducing Voices from Customers Who Have Actually Used Kimono Rentalie's Summer Kimono and Yukata!

Customers who have actually used Kimono Rentalie's summer kimono and yukata have praised the "extensive selection of summer kimono" not found at other stores.