Kashika-kenkyujo Inc., a company specializing in information design, will strengthen its commissioned production of "overview diagrams/isometric illustrations" that organize multiple pieces of information and relationships to convey the overall picture of a business or service in a single image.
This service is for commissioned production of overview diagrams and isometric illustrations that can be utilized in company brochures, service introductions, IR materials, and recruitment PR. We design and produce these as visuals that allow for an understanding of the overall business and service in one image.
Furthermore, for corporate representatives who are commissioning isometric illustrations for the first time, we will also disclose the information required for ordering and the production process.
Click here for an explanation of isometric drawing. "Isometric Drawing Method" Capable of Depicting Infinite Depth: Considering Its Characteristics and Expanding Applications
Use Cases for Overview Diagrams/Isometric Illustrations
Overview diagrams and isometric illustrations are characterized by their ability to organize complex information and relationships into a single image, conveying the overall picture intuitively.
For example, they solve the following challenges:
Explaining a new business in one image
Summarizing the overall service picture in sales materials
Organizing the relationships between group companies and services
Clearly communicating the organization and job roles on a recruitment website
Information that was previously divided into multiple pages or repeatedly explained will be organized into a single overview diagram.
A Single Image Becomes the "Table of Contents" for the Entire Document
Overview diagrams do more than just convey the overall picture. Each scene organized within a single image can be developed into individual pages, sales materials, or web content. Since the overview diagram serves as a table of contents for the entire information, content can be disseminated while maintaining its structure even as it expands.
Furthermore, once an overview diagram is produced, each scene can be extracted and deployed across websites, sales materials, and recruitment content while maintaining consistency.
Show in One Image, Deploy Scene by Scene
Single Overview Diagram
Scene-by-Scene Usage
Main Visual for Website
Service Category/Detail Pages
Introduction of Overall Services and Products
Feature Introduction/Implementation Flow
Introduction of Job Roles and Organization on Recruitment Sites
Job Role Introduction/Department Introduction/Employee Introduction
Diagrammatic Explanation of Business Models in IR/Integrated Reports
Business Introduction/Business Segments
Organizing Relationships Between Information Through Structural Design
At Kashika-kenkyujo, we emphasize structural design before starting the illustration.
For example, there are the following structures:
"Puzzle Type" to show the entire organization
"Gathering Type" to represent group companies and service collaborations
"Tour Type" to express a cyclical mechanism
"Hierarchical Type" to organize phases and processes
We proceed with production after designing the overall structure according to the relationships you want to convey.
We partner with you from information design – "how to organize and convey information" – rather than just the illustration itself.
Only 3 Things to Decide When Ordering
Many first-time clients say, "I don't know what information to provide to get an estimate."
At Kashika-kenkyujo, we can proceed with production if you can share the following three points:
Medium of use (web, print, social media, etc.)
Content to be included and the desired atmosphere
Desired delivery date
Even if the content is not yet organized, we will proceed while organizing the structure based on the materials you have.
Production Flow
01 | Hearing
During an online meeting, we will organize the necessary items for production and ask about the image you want to convey with the illustration.
Example Hearing Items
Age range and gestures of people appearing in each scene
Motifs to express abstract concepts and messages
Priority of each scene and elements to add
Whether there are plans for expansion into animation, etc.
02 | Structural Design
Before starting rough drafts, we design the overall structure using only text and area divisions, without drawing yet.
Example Confirmation Items
Do related areas connect naturally?
Does the structural type (puzzle, gathering, tour, hierarchical, etc.) match the image?
Is there any content to add after confirming the overall picture?
Production Period: 3-5 business days (Adjustment period for revisions: 1-3 business days)
03 | Rough Draft / Art Style Proposal
We will present the composition and tone to solidify the direction. To minimize revisions after refinement, we carefully adjust the screen composition at this stage.
Example Confirmation Items
Final confirmation of composition
Tone and art style direction
Sufficiency of elements to be drawn in each scene
Solidifying the direction at this stage is key to a smooth subsequent process. Please feel free to point out any concerns.
Production Period: 5-10 business days (Adjustment period for revisions: 2-3 business days)
04 | Refinement / Delivery
We will draw based on the direction solidified in the rough draft and deliver the completed data.
Delivery in formats suitable for use, such as JPG/PNG
Vector data with outlines can be provided
Production Period: 5-10 business days (Adjustment period for revisions: 2-3 business days)
Estimated Fees
The production cost of an overview diagram is determined by the number of scenes and the amount of information to be depicted. We will provide a formal estimate after hearing the details. The estimates are as follows:
Small Scale | From 150,000 yen (3-5 scenes / compositions with few characters, such as how to spend time at home)
Medium Scale | From 250,000 yen (6-10 scenes / overview diagrams of group company collaborations or entire services)
Large Scale | From 400,000 yen (10+ scenes / reproduction of actual districts, integration of multiple expert knowledge, etc.)
* The above are estimated production costs from a state where the production content is not yet finalized. If the advertising agency, production company, or production department has already finalized the structural design (02 | Structural Design), you can take over from that stage and request the service with a deduction for the structural design costs.
Inquiries
Please feel free to contact us through the form on our official corporate website for consultations and estimates.
Kashika-kenkyujo Website: https://kashika-lab.co.jp/ Overview Diagram/Isometric Illustration Service Introduction Page: https://kashika-lab.co.jp/btob_isometric/
Representative's Comment
While "we want to show the overall picture in one image" is a common request, overview diagrams and isometric illustrations have many compositional elements, and we often hear, "I don't know what to convey or how to convey it."
At Kashika-kenkyujo, by clarifying at each stage what to discuss and how to proceed towards completion, as shown in the production flow introduced in this article, we have disclosed the production process as concretely as possible so that even first-time clients can feel at ease when commissioning us.
We aim to continue being an entity that can accurately assemble and impressively transform our clients' valuable information.
Company Overview
Company Name: Kashika-kenkyujo Inc.
Location: Hiratsuka City, Kanagawa Prefecture
Representative: Takuya Ozawa, Representative Director
Established: September 2024 (Founded: September 2019)
Business Activities: Information Design, Infographics, Illustration, Visual Branding
URL: https://kashika-lab.co.jp/
FACT BOX
- Source: PR TIMES
- Category: サービス強化