[Legendary Stadium Food Returns to the National Stadium by Official J.League Offer!] Montedio Yamagata's Famous 'Flame Curry Bread' to Make a One-Day Revival Sale at the J.League All-Star on Saturday, June 13, 2026!

Meiyu Co., Ltd. (Headquarters: Obanazawa City, Yamagata Prefecture, President: Taichi Sato), a group company of Koyo Holdings Co., Ltd., has decided to revive and sell the famous stadium gourmet 'Flame Curry Bread,' which was once extremely popular at Montedio Yamagata's home stadium, for one day only on Saturday, June 13, 2026, at the J.League All-Star DAZN Cup special project 'Legendary Stadium Food Revival Project' to be held at MUFG Stadium (National Stadium).

■ Background: A miraculous revival driven by a passionate offer from the J.League and the ardent voices of supporters saying 'We want to eat it again!'

For 18 years from 2004 to 2022, Meiyu operated a stall and sold 'Flame Curry Bread' at Montedio Yamagata's home games (ND Soft Stadium Yamagata), and it was loved by many fans and supporters.

Even after sales ended, we received many passionate requests from supporters saying, 'We want to eat that taste again at the stadium.' This time, we received a passionate official offer from the J.League, and as a form of participation in this project, the long-awaited revival at the sacred ground of the National Stadium has been decided.

Ahead of the main event at the National Stadium, a limited sale was held early on Sunday, May 31, 2026, at the 'Playoff Round 1st Leg' held at ND Soft Stadium Yamagata. On that day, a long line had already formed before the sales start time of 9:30 AM. The prepared curry bread sold out in just 4 hours from the start of sales, a huge response. It was an opportunity to once again feel the passionate feelings of fans for 'Flame Curry Bread.'

■ What is 'Flame Curry Bread'?

A passionate gourmet item that excited the stadium. This time, we will compete with the original and supreme standard three types!

Named from the idea 'Eat spicy curry bread, burn hot, and support Montedio Yamagata!', it was a hugely popular stadium gourmet that continued for over 15 years. In the past, the 'Eatchaou! Series' was famous for exciting the stadium, with a concept of 'Let's eat the opponent!' by putting ingredients related to the opposing team, such as local specialties or B-grade gourmet items, inside the curry bread.

At the National Stadium this time, we will welcome you with the three most beloved classic types that are the origin.

Dough commitment: A unique blend of two types of wheat flour achieves a crispy outside and chewy inside texture.

Curry commitment: A special spicy keema curry with an exquisite match of umami and spiciness.

■ [Video] Introduction video of 'Legendary Stadium Food Revival Project' now available!

In the video of the 'Legendary Stadium Food Revival Project' released on the J.League official YouTube channel, talent JOY introduces 'Flame Curry Bread' as Yamagata's famous stadium food. Please take a look at the crispy dough being fried and the gourmet report of the special curry bread.

■ Saturday, June 13, 2026 'Legendary Stadium Food Revival Project' Sales Overview

On June 13, following the sellout at the previous event, we will prepare a total of 1,500 units to serve even more people, and we look forward to welcoming J.League fans.

Date and Time: Saturday, June 13, 2026, Sales start at 9:00 AM (Sales end when sold out)

Location: MUFG Stadium (National Stadium) Tokyo Gymnasium Outdoor Area (Inside the J.League All-Star DAZN Cup Special Project 'Legendary Stadium Food Revival Project' booth)

Sales Lineup (3 types):

・Regular (Classic flavor): 300 yen

・Spicy (Burning spiciness): 300 yen

・With Cheese (Mild richness): 400 yen

Sales Quantity: Limited to 1,500 units total for all 3 types (Sales end when sold out)

Similar to the pre-event on May 31, a sellout is expected early in the day. Please purchase early and enjoy the legendary taste that once shook the stadium at the National Stadium!

■ Taste from the long-established shop founded in 1897 in Ginzan Onsen, available for order and in-store

'Meiyu' has been preserving traditional flavors since its founding in 1897 as a long-established shop in Ginzan Onsen, a famous hot spring in Yamagata. The taste of the revived curry bread can be enjoyed not only on the event day but also at physical stores in Yamagata Prefecture and online shops.

Sales at physical stores: 'Ginzan Onsen Meiyu-an' and 'Ginzan Onsen Kanko Center Taisho Roman-kan' are selling it under the name 'Haikara-san no Curry Bread' and it is very popular. (Weekdays: 'Regular' only; Saturdays, Sundays, and holidays: 'Spicy' and 'With Cheese' also available)

Online shop (mail order): Net Shop Meiyu sells frozen 'Haikara-san no Curry Bread' (Regular, 5-pack / 10-pack) that can be easily enjoyed at home. You can order that impressive taste from anywhere in Japan.