Yushin Engineering Launches "Craftsman Denim Project" to Cultivate Workwear into "One-of-a-Kind Artisan Denim"
Key facts
- Yushin Engineering Launches "Craftsman Denim Project" to Cultivate Workwear into "One-of-a-Kind Artisan Denim"
- Yushin Engineering Co., Ltd. has launched the "Craftsman Denim Project," where employees will wear Japanese denim as workwear. After approximately one year, the denim, marked with the "proof of their work," will be resold, aiming to promote technological inheritance and resonance with manufacturing.
- Source: PR Times
- Date: June 11, 2026
Direct answer
Yushin Engineering Co., Ltd. has launched the "Craftsman Denim Project," where employees will wear Japanese denim as workwear. After approximately one year, the denim, marked with the "proof of their work," will be resold, aiming to promote technological inheritance and resonance with manufacturing.
- Citation
- Yushin Engineering Launches "Craftsman Denim Project" to Cultivate Workwear into "One-of-a-Kind Artisan Denim" (June 11, 2026), PR Times
- Source
- PR Times
- Date
- June 11, 2026
Yushin Engineering Co., Ltd. has launched the "Craftsman Denim Project," where employees will wear Japanese denim as workwear. After approximately one year, the denim, marked with the "proof of their work," will be resold, aiming to promote technological inheritance and resonance with manufacturing.
📋 Article Processing Timeline
- 📰 Published: June 11, 2026 at 19:41
- 🔍 Collected: June 11, 2026 at 10:51
- 🤖 AI Analyzed: June 12, 2026 at 16:52 (30h 1m after Collected)
Yushin Engineering Co., Ltd. (Head Office/Tokyo Plant: Fuchu City, Tokyo / Ichinoseki Plant: Ichinoseki City, Iwate, President: Kenji Kurisu), a control panel manufacturer, launched the "Craftsman Denim Project" in April 2026.
In collaboration with the "Onomichi Denim Project" originating from Onomichi City, Hiroshima Prefecture, employees, including factory workers, will wear Japanese denim as their workwear. The dirt, fading, and wear generated through use in the field will be engraved as "proof of their work," and approximately one year later, it will be resold as "one-of-a-kind artisan denim" from around the world.
Moving away from the common notion that "workwear is a consumable," this project aims to visualize the work of artisans through their clothing, thereby promoting the inheritance of skills to the next generation and fostering resonance with manufacturing.
■ Background and Objectives for Project Implementation
- Visualizing the Work of Artisans Through "Clothing"
The dirt and wear generated in the factory environment are traces of artisans engaging with their work. By cultivating denim for one year, we visualize the pride and work of artisans. The unique aging of each pair becomes a testament to their respective careers.
- Breaking Away from the Common Notion of "Workwear = Consumable"
We aim to move beyond the common notion of "workwear = consumable" and convey the hardships and joys of field work as a "story." We believe that the playful motivation of "your denim will grow as you work here" can also contribute to employer branding for the younger generation interested in manufacturing.
- Contribution to Industrial Support and Sustainability
By utilizing Japanese denim, we support Japan's manufacturing industry while aiming for a shift in values from disposable workwear to "clothing to be cultivated." This is a concrete practice contributing to SDG Goal 12: "Responsible Consumption and Production."
■ Message from the Representative
Our company is a comprehensive manufacturer of control panels, handling everything from design to sheet metal, painting, and assembly. Above all, it is a company where members who love manufacturing gather. Our company culture is one where we genuinely enjoy manufacturing, to the extent that production experience is the most popular activity during company trips. However, in the midst of daily work, we sometimes find ourselves so focused on the task at hand that we forget the original joy. That is precisely why we wanted employees to look up and remember the origin and enjoyment of manufacturing through this project. New ideas are born from enjoyment, and the accumulation of these leads to positive change. We want to continue to be a company that changes, driven by enjoyment. Will the power of manufacturing be proportional to how the denim ages? We look forward to seeing the results in a year.
■ PR Poster
■ Overview of the Craftsman Denim Project
Project Name
Craftsman Denim Project
(Yushin Engineering x Onomichi Denim Project)
Launch
April 2026
Participants
All employees (voluntary participation)
Denim to be Worn
Original Denim PJ001 from the Onomichi Denim Project
(New price: ¥24,200, etc.)
Wearing Period
Approximately 1 year (used as workwear in regular duties)
Post-Wearing Distribution
Consignment sales through the Onomichi Denim Project
(As unique used denim)
Sales Profit Distribution
The difference between the selling price and the original new price will be returned to the wearer.
■ About the "Onomichi Denim Project"
With the concept of "denim completed by the person wearing it," this project collects and washes jeans worn for one year in actual occupational and living environments, and sells them as unique used denim both domestically and internationally (from the official website of the Onomichi Denim Project). It has attracted attention from around the world as a regional brand, and many occupations and companies have participated to date.
【Regarding Interviews】
We are available for interviews and filming regarding this project, the operational status of new equipment, and technical details.
Factory tours and interviews with staff are possible upon prior contact.
【Contact Information for Inquiries】
Yushin Engineering Co., Ltd. General Affairs Department Manager / Tomoyuki Shioya
TEL: 042-367-2111
MAIL: shioya@yushin.co.jp
HP: https://yushin.co.jp/
In collaboration with the "Onomichi Denim Project" originating from Onomichi City, Hiroshima Prefecture, employees, including factory workers, will wear Japanese denim as their workwear. The dirt, fading, and wear generated through use in the field will be engraved as "proof of their work," and approximately one year later, it will be resold as "one-of-a-kind artisan denim" from around the world.
Moving away from the common notion that "workwear is a consumable," this project aims to visualize the work of artisans through their clothing, thereby promoting the inheritance of skills to the next generation and fostering resonance with manufacturing.
■ Background and Objectives for Project Implementation
- Visualizing the Work of Artisans Through "Clothing"
The dirt and wear generated in the factory environment are traces of artisans engaging with their work. By cultivating denim for one year, we visualize the pride and work of artisans. The unique aging of each pair becomes a testament to their respective careers.
- Breaking Away from the Common Notion of "Workwear = Consumable"
We aim to move beyond the common notion of "workwear = consumable" and convey the hardships and joys of field work as a "story." We believe that the playful motivation of "your denim will grow as you work here" can also contribute to employer branding for the younger generation interested in manufacturing.
- Contribution to Industrial Support and Sustainability
By utilizing Japanese denim, we support Japan's manufacturing industry while aiming for a shift in values from disposable workwear to "clothing to be cultivated." This is a concrete practice contributing to SDG Goal 12: "Responsible Consumption and Production."
■ Message from the Representative
Our company is a comprehensive manufacturer of control panels, handling everything from design to sheet metal, painting, and assembly. Above all, it is a company where members who love manufacturing gather. Our company culture is one where we genuinely enjoy manufacturing, to the extent that production experience is the most popular activity during company trips. However, in the midst of daily work, we sometimes find ourselves so focused on the task at hand that we forget the original joy. That is precisely why we wanted employees to look up and remember the origin and enjoyment of manufacturing through this project. New ideas are born from enjoyment, and the accumulation of these leads to positive change. We want to continue to be a company that changes, driven by enjoyment. Will the power of manufacturing be proportional to how the denim ages? We look forward to seeing the results in a year.
■ PR Poster
■ Overview of the Craftsman Denim Project
Project Name
Craftsman Denim Project
(Yushin Engineering x Onomichi Denim Project)
Launch
April 2026
Participants
All employees (voluntary participation)
Denim to be Worn
Original Denim PJ001 from the Onomichi Denim Project
(New price: ¥24,200, etc.)
Wearing Period
Approximately 1 year (used as workwear in regular duties)
Post-Wearing Distribution
Consignment sales through the Onomichi Denim Project
(As unique used denim)
Sales Profit Distribution
The difference between the selling price and the original new price will be returned to the wearer.
■ About the "Onomichi Denim Project"
With the concept of "denim completed by the person wearing it," this project collects and washes jeans worn for one year in actual occupational and living environments, and sells them as unique used denim both domestically and internationally (from the official website of the Onomichi Denim Project). It has attracted attention from around the world as a regional brand, and many occupations and companies have participated to date.
【Regarding Interviews】
We are available for interviews and filming regarding this project, the operational status of new equipment, and technical details.
Factory tours and interviews with staff are possible upon prior contact.
【Contact Information for Inquiries】
Yushin Engineering Co., Ltd. General Affairs Department Manager / Tomoyuki Shioya
TEL: 042-367-2111
MAIL: shioya@yushin.co.jp
HP: https://yushin.co.jp/
FAQ
What is Yushin Engineering's "Craftsman Denim Project"?
It's a project where employees wear Japanese denim as workwear for about a year, and the resulting dirt and fading are engraved as "proof of work," reselling it as unique "artisan denim."
What are the main objectives of this project?
To visualize artisans' work through clothing, promote skill inheritance and resonance with manufacturing, transform workwear from consumables to valuable items, and contribute to sustainability.
When did the project start?
The project commenced in April 2026.
How is the worn denim sold?
It is sold on consignment through the Onomichi Denim Project, with a portion of the sales profit returned to the wearer.
What is the social significance of this project?
It supports the manufacturing industry, promotes skill inheritance for the next generation, contributes to SDG Goal 12, and enhances employee engagement.