JR East Logistics' Recruitment Site Launched! "Media Hakase" Promotes In-house PR with Video x CMS

Media Hakase (operated by Hakase.com Inc.), a provider of support for in-house production of business videos and an information dissemination platform, has produced and launched the recruitment site for JR East Logistics Co., Ltd. This case study introduces the full picture of next-generation recruitment PR branding, which combines web systems, including a special page to visually convey the company's diverse business activities, the introduction of a CMS (Content Management System) that allows for easy and speedy information updates in-house, and a design that anticipates future video utilization.

Background of Case Study Publication: Towards Recruitment PR That Delivers the "Real Workplace" Difficult to Convey in Words

In the current recruitment market, with the emphasis on time performance in job hunting and the normalization of video viewing on social media, the importance of real information such as "company atmosphere" and "actual job duties," which are difficult to verbalize, is increasing for job seekers when choosing a company.

JR East Logistics Co., Ltd. has newly constructed a dedicated recruitment site utilizing "Media Hakase," which is equipped with a video distribution platform and CMS functions, to intuitively deliver the real appeal of their workplace, which is difficult to convey through text and still images alone, to job seekers.

Key Construction Points and Features

It covers all functions necessary for the construction, operation, and analysis of a video platform in one stop. With a rich set of functions tailored to different uses and benefits, it is possible to smoothly set up an optimal environment for your objectives.

1. 【Visual Approach】 "Visualization of Business" Using Illustrations and Videos

Special page for business introduction using illustrations:

To make the mechanisms and overall picture of complex and diverse logistics businesses, such as logistics in station premises and station buildings, and cargo transportation using trains, easily and intuitively understandable, illustrations were used. Emphasis was placed on visual clarity so that job seekers visiting the site, even those unfamiliar with the industry, can intuitively understand the points of contact with our company's business in their daily lives.

2. 【In-house Operation】 "Timely Information Updates" Completed In-house

In-house information updates using CMS:

An environment has been established that allows for easy and speedy information updates and dissemination in-house, in line with changes in recruitment activity schedules and the latest company topics. Since it can be operated in-house without relying on external production companies, the "latest corporate image" can always be disclosed to job seekers.

3. 【Results and Expansion】 "Visible Content" to Prevent Mismatches

Platformization of the recruitment site:

Company appeal is comprehensively gathered on one dedicated platform.

By openly conveying "the company's true face that couldn't be understood through explanation sessions alone," a system was built where job seekers can develop a deeper sense of familiarity, preventing mismatches after joining the company, and making the "content visible."

JR East Logistics Co., Ltd. Recruitment Site: https://www.recruit-jrbutsuryu.net/

"Media Hakase," a DX Support Tool for Companies

With the spread of smartphones and the increasing demand for video, Media Hakase has supported many companies in in-house video production (in-housing) and strengthening their information dissemination capabilities. As in the case of constructing the recruitment site for JR East Logistics Co., Ltd., information dissemination that combines video and platforms is highly effective not only for recruitment PR but also for corporate PR and internal branding (internal communications).

We will continue to evolve our services as a partner that solves companies' DX and information dissemination challenges through the latest technological development and thorough consulting support.

Company Overview

Company Name: Hakase.com Inc.

Address: Sankaku Building 2F, 1-17-18 Kichijoji Higashicho, Musashino-shi, Tokyo 180-0002

Representative: Masaji Iwasaki, President and Representative Director

Founded: December 1998 (Established: May 2002)

Business Activities: Video planning and production consulting business, Web production consulting business, Web system management business, Portal site operation business, Magazine publication and editing business, Interview advertising agency business, Entertainment business

URL: https://media-hakase.com/