Major Upgrade to Video Platform Features! 'Media Hakase' Now Supports Custom Site Creation for Web Marketing, Internal Training (LMS), and More [Update]

Hakase.com, Inc., the company behind 'Media Hakase,' a leader in supporting business video utilization, is pleased to announce a major system update that strongly supports the creation of proprietary corporate video platforms. This update significantly expands functionalities essential for operation, including video content delivery and management, user communication, learning management (LMS), and access analytics. 'Media Hakase' now enables the construction of 'original video platforms' tailored to corporate objectives such as web marketing, sales support, internal talent development, and recruitment promotion, powerfully supporting efficient and effective information dissemination and sharing.

■ Background of the Update: From 'Showing' Videos to a Platform That Drives Results

With the widespread adoption of smartphones, improved communication infrastructure, and the normalization of remote work, corporate video usage has shifted from merely 'showing content' to becoming a tool that generates tangible outcomes—such as achieving marketing conversions (CV) and digital transformation (DX) and visualization of internal training. However, implementing these capabilities within a secure, proprietary environment has been challenging due to high development costs and the operational complexity of integrating multiple tools. To address this, 'Media Hakase' has undergone significant functional enhancements and updates, evolving into a comprehensive platform that covers everything from site creation and security to interactive communication and learning functions, enabling flexible responses to diverse business challenges—both external and internal.

■ Comprehensive 'Platform Features' Directly Linked to Business Outcomes

'Media Hakase' offers a one-stop solution encompassing all necessary functions for building, operating, and analyzing a video platform. A rich set of features tailored to various use cases and benefits allows companies to smoothly establish an optimal environment suited to their specific goals.

1. [Information Dissemination & Operational Efficiency] Easy Page Updates and Secure Management

Web Page Creation: Easily create web pages to display videos and documents—no programming knowledge required.

Page Publication Request/Approval: A secure management system that requires internal approval (workflow) before publishing pages created via the CMS.

Bulk Email Notifications: Send batch email notifications to registered users, such as announcements or updates on new video content.

2. [Security & Access Control] Protect Confidential Information and Safely Build a Closed Environment

Login Function: Build a closed content delivery environment for members, customers, or employees only.

Permission Settings: Set viewing permissions and restrictions by user group, ensuring the right information reaches the right people.

IP Access Restriction: Allow access only from specific IP addresses, providing robust protection for confidential information and video content.

3. [Account & Document Management] Enable Large-Scale, Efficient Operations at Reduced Cost

Flat-Rate for Up to 1,000 Accounts: Enjoy cost-effective performance with a flat-rate plan supporting up to 1,000 login users.

User Management: Centrally manage customer and employee accounts (IDs, passwords, etc.) in a unified list.

Download Function: Distribute not only videos but also related documents such as PDFs, PowerPoint, and Excel files for simultaneous download.

4. [Communication] Strengthen Engagement and Satisfaction with Viewers

Good Button Function: Place a 'like' button on each page to casually collect authentic viewer feedback.

Comment Function: Enable comment posting on each web page, facilitating user inquiries and enhancing internal communication.

Survey Function: Easily create and analyze post-viewing awareness surveys and feedback.

5. [Education & LMS (Learning Management)] Accelerate Talent Development Through Structured Learning and Visible Outcomes

Scenario Function: Organize content in a sequential manner according to training programs or steps, supporting systematic learning.

Mini-Test Function: Create and analyze comprehension tests after viewing to visualize the effectiveness of internal training.

Access Analytics: View and analyze user login status and video viewing data on an individual basis.

■ Examples of Use Cases (Types of Video Platforms That Can Be Built)

With 'Media Hakase,' companies can build various specialized original platforms tailored to their objectives and target audiences (external or internal). From the rich set of features, select and operate the optimal platform that best addresses your company's challenges.

Product Introduction & Web Marketing: Clearly convey product features and usage through video for visual promotion. Strengthen pathways to inquiry forms to smoothly lead to document requests and purchases.

Sales Support: Aggregate knowledge and materials previously scattered across individual sales staff or lost. Build an internal platform where videos and proposal documents can be easily searched and accessed.

Outer Branding: Deliver information about site visits and events via video. Use as a 'terminal site' to centralize diverse communications, enhancing corporate credibility.

Sales Promotion & Customer-Facing: Introduce detailed usage methods of products and services via video to a broad audience. Optimize navigation to maximize information delivery and PR effectiveness.

Internal Talent Development (LMS): Build an educational platform with reproducibility, responsiveness, and visibility. Combine web manuals with LMS functions (mini-tests, scenarios) to eliminate training disparities across stores and departments.

Recruitment Promotion: Introduce company culture and actual job content via video to new graduates and mid-career job seekers. Support job seekers' information gathering and promote deeper understanding of the company to prevent mismatches.

■ Future Outlook: A Video Infrastructure to Accelerate Business

'Media Hakase' aims to be more than just a video delivery system—it aspires to become a 'corporate DX foundation' that solves challenges across marketing, sales, HR, and general affairs. Going forward, we will continue to deliver regular updates and enhanced functionalities that are more convenient and effective, aligned with changing times and user needs. We look forward to your continued support and anticipation for the evolution of 'Media Hakase.'

■ Company Overview

Company Name: Hakase.com, Inc.

Address: 2F, Sankaku Building, 1-17-18 Kichijoji Higashi-cho, Musashino-shi, Tokyo 180-0002, Japan

Representative: President & CEO, Seiji Iwasaki

Founded: December 1998 (Established: May 2002)

Business Activities: Video planning and production consulting, web production consulting, web system management, portal site operation, publication and editing of information magazines, media advertising agency services, entertainment business

URL: https://media-hakase.com/