[Achievement] Nanbu Shokkei's 100% Pure Nagoya Cochin "Hakukin Hamburg" Ranks 2nd Among 15 Companies, Surpassing Convenience Stores and Major Food Manufacturers in Kansai TV's "Doyo wa Nani Suru!?" THE 100-Person Election!
Nanbu Shokkei's 100% Pure Nagoya Cochin "Hakukin Hamburg" secured second place among 15 companies, outperforming major food manufacturers and convenience stores in Kansai TV's "Doyo wa Nani Suru!?" THE 100-Person Election. It received high praise from 100 general consumers through tasting and voting.
📋 Article Processing Timeline
- 📰 Published: May 9, 2026 at 18:54
- 🔍 Collected: May 9, 2026 at 10:01
- 🤖 AI Analyzed: May 9, 2026 at 10:04 (2 min after Collected)
Nanbu Shokkei Co., Ltd. (Headquarters: Nagoya City, Aichi Prefecture; Representative Director: Yasuaki Sugimoto), which manufactures and sells pure Nagoya Cochin meat and processed products, is pleased to announce that its 100% pure Nagoya Cochin "Hakukin Hamburg" (Platinum Hamburg) was selected as the second-place winner among 15 companies, including major food manufacturers and leading convenience stores, in Kansai TV's "Doyo wa Nani Suru!?" (What Are You Doing on Saturday!?) THE 100-Person Election project.
Pure Nagoya Cochin "Hakukin Hamburg"
■ About the results of 'THE 100-Person Election'
Our representative
This program featured a total of 15 companies, including national food manufacturers and major convenience stores, competing for the top hamburg steak. The judging method involved 100 general consumers who love hamburg steaks tasting and voting on the products with their names and company names hidden. Amidst numerous beef and pork hamburg steaks, our company participated with our 100% Nagoya Cochin "Hakukin Hamburg."
In the preliminary round, divided into three groups of five companies, our company passed in first place with the highest overall score, surpassing Seven-Eleven Japan, Denny's, and two other companies.
In the final round, we narrowly lost to Aeon, who took first place, but secured second place, ahead of Ajinomoto, who came in third.
The judges commented, "I never thought chicken hamburg could be this delicious!" and "The natural flavor of the ingredients is so rich, it's delicious even with just salt!"
■ Three reasons why "Hakukin Hamburg" was supported
1. The golden ratio of 100% pure Nagoya Cochin and the rare "seseri" (chicken neck meat) part
Unlike typical "Nagoya Cochin-infused" products, we use only 100% pure Nagoya Cochin from Aichi Prefecture. In addition to moderately fatty "thigh," high-protein "breast and tenderloin," we also blend the rare "seseri" (chicken neck meat), which accounts for only about 30g per bird. This unique golden ratio suppresses the dryness typical of chicken, creating a juicy umami that overflows with every bite and a firm texture.
2. "Morning-processed fresh meat" for ultimate freshness and thorough quality control
Our commitment is to use "morning-processed fresh meat" handled on the same day. Meat quickly processed in a clean factory is shipped and processed within the same day. Furthermore, double checks by X-ray foreign object detectors and metal detectors, and clean working rooms with controlled air pressure, ensure the purity of taste supported by thorough hygiene management of restaurant quality.
3. Satisfaction surpassing beef, and the origin of the name "Hakukin"
Named "Hakukin" (Platinum Hamburg) because it shines white when cooked, compared to beef or pork hamburg steaks. Cochin chickens raised on 100% vegetable protein feed have absolutely no chicken-specific odor, resulting in an elegant taste that even those who dislike meat can enjoy.
■ Product Overview
Hakukin Hamburg
Product Name: 100% Pure Nagoya Cochin Hakukin Hamburg
Ingredients: Pure Nagoya Cochin from Aichi Prefecture (thigh, breast, tenderloin, seseri)
Cooking Method: Boil in hot water (15 minutes over medium heat) or microwave (2 minutes)
Features: Comes with Cochin rock salt. Please enjoy the natural flavor of the ingredients with just salt first.
■ Purchase and detailed information guide
This product can be purchased at the official online shops below. Due to the impact of the TV broadcast, delivery may take some time. Please be aware of this in advance.
Official Online Shop: https://koutin.online/product_series/hamburger/
Rakuten Ichiba: https://item.rakuten.co.jp/nagoyakoutin/hamburg-a2/
Yahoo Shopping: https://shopping.geocities.jp/nagoyakoutin/
Amazon: https://amzn.asia/d/0c1SriJc
Company Profile
Nanbu Shokkei Co., Ltd., which handles pure Nagoya Cochin, was founded in 1965 (Showa 40) in Atsuta Ward, Nagoya City, and is a long-established Nagoya Cochin company celebrating its 60th anniversary. They use only pure Nagoya Cochin sourced from contract producers. As the only company in Aichi Prefecture that manufactures in Nagoya City, they provide the freshest "Authentic Nagoya Cochin of Nagoya" to online stores and restaurants in Nagoya City, supporting Nagoya's specialty cuisine.
Company Name: Nanbu Shokkei Co., Ltd. (Representative Director: Yasuaki Sugimoto)
Headquarters: 2-2-4-5 Atsuta Ward, Nagoya City, Aichi Prefecture, 456-0052
Business Description: Manufacturing and sales of processed chicken products
URL: https://koutin.co.jp/
Instagram: https://www.instagram.com/nagoyakoutinjp/
YouTube: https://www.youtube.com/@nagoyakoutinjp/shorts
Pure Nagoya Cochin "Hakukin Hamburg"
■ About the results of 'THE 100-Person Election'
Our representative
This program featured a total of 15 companies, including national food manufacturers and major convenience stores, competing for the top hamburg steak. The judging method involved 100 general consumers who love hamburg steaks tasting and voting on the products with their names and company names hidden. Amidst numerous beef and pork hamburg steaks, our company participated with our 100% Nagoya Cochin "Hakukin Hamburg."
In the preliminary round, divided into three groups of five companies, our company passed in first place with the highest overall score, surpassing Seven-Eleven Japan, Denny's, and two other companies.
In the final round, we narrowly lost to Aeon, who took first place, but secured second place, ahead of Ajinomoto, who came in third.
The judges commented, "I never thought chicken hamburg could be this delicious!" and "The natural flavor of the ingredients is so rich, it's delicious even with just salt!"
■ Three reasons why "Hakukin Hamburg" was supported
1. The golden ratio of 100% pure Nagoya Cochin and the rare "seseri" (chicken neck meat) part
Unlike typical "Nagoya Cochin-infused" products, we use only 100% pure Nagoya Cochin from Aichi Prefecture. In addition to moderately fatty "thigh," high-protein "breast and tenderloin," we also blend the rare "seseri" (chicken neck meat), which accounts for only about 30g per bird. This unique golden ratio suppresses the dryness typical of chicken, creating a juicy umami that overflows with every bite and a firm texture.
2. "Morning-processed fresh meat" for ultimate freshness and thorough quality control
Our commitment is to use "morning-processed fresh meat" handled on the same day. Meat quickly processed in a clean factory is shipped and processed within the same day. Furthermore, double checks by X-ray foreign object detectors and metal detectors, and clean working rooms with controlled air pressure, ensure the purity of taste supported by thorough hygiene management of restaurant quality.
3. Satisfaction surpassing beef, and the origin of the name "Hakukin"
Named "Hakukin" (Platinum Hamburg) because it shines white when cooked, compared to beef or pork hamburg steaks. Cochin chickens raised on 100% vegetable protein feed have absolutely no chicken-specific odor, resulting in an elegant taste that even those who dislike meat can enjoy.
■ Product Overview
Hakukin Hamburg
Product Name: 100% Pure Nagoya Cochin Hakukin Hamburg
Ingredients: Pure Nagoya Cochin from Aichi Prefecture (thigh, breast, tenderloin, seseri)
Cooking Method: Boil in hot water (15 minutes over medium heat) or microwave (2 minutes)
Features: Comes with Cochin rock salt. Please enjoy the natural flavor of the ingredients with just salt first.
■ Purchase and detailed information guide
This product can be purchased at the official online shops below. Due to the impact of the TV broadcast, delivery may take some time. Please be aware of this in advance.
Official Online Shop: https://koutin.online/product_series/hamburger/
Rakuten Ichiba: https://item.rakuten.co.jp/nagoyakoutin/hamburg-a2/
Yahoo Shopping: https://shopping.geocities.jp/nagoyakoutin/
Amazon: https://amzn.asia/d/0c1SriJc
Company Profile
Nanbu Shokkei Co., Ltd., which handles pure Nagoya Cochin, was founded in 1965 (Showa 40) in Atsuta Ward, Nagoya City, and is a long-established Nagoya Cochin company celebrating its 60th anniversary. They use only pure Nagoya Cochin sourced from contract producers. As the only company in Aichi Prefecture that manufactures in Nagoya City, they provide the freshest "Authentic Nagoya Cochin of Nagoya" to online stores and restaurants in Nagoya City, supporting Nagoya's specialty cuisine.
Company Name: Nanbu Shokkei Co., Ltd. (Representative Director: Yasuaki Sugimoto)
Headquarters: 2-2-4-5 Atsuta Ward, Nagoya City, Aichi Prefecture, 456-0052
Business Description: Manufacturing and sales of processed chicken products
URL: https://koutin.co.jp/
Instagram: https://www.instagram.com/nagoyakoutinjp/
YouTube: https://www.youtube.com/@nagoyakoutinjp/shorts