What are the most popular colors for 2027 Randoseru?

For girls, purple and pink shades account for nearly 50% of the market. For boys, while black remains dominant, metallic colors like silver are on the rise.

Why is the 'Fuwarii' brand popular among parents?

Parents value its extreme lightness (from 880g), the chest belt that reduces perceived weight, and the expandable pockets that accommodate increasing school supplies.

Are there any new trends in how parents choose school bags?

High functionality is now considered a prerequisite. The focus has shifted toward choosing designs and colors that reflect the child's individuality and preferences.

2027 Randoseru Trends Revealed: Survey on School Bag Selection for Incoming Primary Students

Published May 18, 2026 11:00 PM ・ Updated Jun 2, 2026 1:04 PM ・ 6 min read ・ Source: PR TIMES

Kyowa Co., Ltd. released survey results for the 2027 school year, showing that 'lightness' remains the top priority for parents for the second consecutive year. As digital devices increase student workloads, demand for ergonomic and personalized designs is growing. While purple and pink lead for girls, boys are increasingly choosing metallic colors like silver alongside traditional black.

Kyowa Co., Ltd. (President: Toru Furudajima; Headquarters: Chiyoda-ku, Tokyo), a long-established Randoseru manufacturer founded in 1948, conducted a survey regarding school bag selection for children entering primary school in the 2027 academic year.

The survey targeted parents who attended exhibitions, visited the official 'Fuwarii Randoseru' website, or visited official stores from February to the Golden Week period of this year. As the selection process (known as 'Ran-katsu') starts earlier each year, this report highlights two key aspects: the diversification of colors chosen by children and the primary concern of parents: reducing the physical burden on their children.

### Key Findings in Selection Priorities - **'Lightness' Remains the Overwhelming Priority:** For the second year in a row, weight was the most important factor. This is driven by the introduction of tablets and the resulting increase in school supplies, making physical ergonomics a top concern for parents. - **Child's Preference Ranks Second:** The child's own taste remained the second most important factor. Interestingly, when looking strictly at functionality versus design, interest in 'design' surpassed 'functionality' this year. - **Functionality as a Prerequisite, Design as Personalization:** Parents increasingly view high functionality as a given. The trend is shifting toward finding 'unique designs and colors' within the range of high-performance models.

### Features of Fuwarii Randoseru - **Weight:** Starting from an ultra-light 880g. The lineup includes 12 models weighing 990g or less. - **Ergonomics:** Standard equipment includes a unique 'chest belt' designed to scientifically reduce perceived weight. - **Capacity:** Features a 13.5cm wide main compartment and an 'Expandable Pocket' that adds another 5cm of depth. A total of 23 such high-capacity models are available.

### Popular Color Trends for 2027 - **For Girls:** Purple and pink shades continue to be strong, together accounting for nearly half of all choices. Saxe blue (light blue) has also seen a significant rise, now making up over 60% of the blue/green category. Natural tones like beige and white are also gaining traction, reflecting trends in general children's fashion. - **For Boys:** While black remains the most popular, metallic colors like 'Silver' are increasing in popularity, influenced by interests in superhero themes and mechanical devices like gaming consoles. Designs with accent colors on stitching or panels are also favored for subtle individuality.

### Top Models - **Girls:** 1. Platinum Select, 2. Super Flash, 3. Princess Collection - **Boys:** 1. Super Flash Fever, 2. Super Flash

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Source: PR TIMES
Category: Survey

2027 Randoseru Trends Revealed: Survey on School Bag Selection for Incoming Primary Students

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