Nihonbashi Main Store Limited Fair Trade Certified Banana Limited-Time Fair Announcement
Senbikiya Sohonten will participate in the "Fair Trade Million Action Campaign" at its Nihonbashi Main Store, offering fair trade certified bananas and a limited-time parfait menu featuring these bananas. This initiative aims to support producers in developing countries and promote sustainable agriculture, while also contributing 1 yen per action to charity.
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- 📰 Published: April 28, 2026 at 20:12
- 🔍 Collected: April 28, 2026 at 11:31
- 🤖 AI Analyzed: April 28, 2026 at 14:27 (2h 55m after Collected)
This time, Senbikiya Sohonten Co., Ltd. will participate in the "Fair Trade Million Action Campaign" and will offer fair trade certified bananas for sale and a limited-time parfait menu using these bananas at its Nihonbashi Main Store. Through this initiative, we aim to contribute to supporting producers in developing countries and promoting sustainable agriculture. As Japan's oldest fruit specialty store, we strive to create social value by not only focusing on quality but also on the production environment and producers behind it. Furthermore, this campaign has a mechanism where 1 yen is donated for each action. We sincerely look forward to your participation.
*Please store in a cool, dark place away from direct sunlight. It is best to eat when the peel turns a deep yellow and "sugar spots" (brown spots) appear.
**[Ecuador Sweet Valerie]**
~Fair Trade Certified~
Cultivated in farms in the Machala district of El Oro Province, Republic of Ecuador.
Sweet Valerie is grown in the fertile land known as "the sacred place of bananas."
We have carefully selected fair trade certified bananas that offer rich sweetness born from the temperature difference between day and night, careful cultivation management by producers, and consideration for people and the environment.
**[Sales Price]** 1 piece, including tax: 648 yen
**[Sales Store]** Nihonbashi Main Store Main Store
*Please note that items may not be available due to being sold out. Please contact the store directly when visiting.
**[Parfait Mocha Banana]**
We combined fresh, rich bananas with bitter and refreshing coffee jelly, finished in a tiramisu style.
☆☆Uses fair trade bananas☆☆
**[Serving Price]** Including tax: 3,300 yen
**[Serving Store]** Nihonbashi Main Store Fruit Parlor
What is Fair Trade?
It is a trading system that supports farmers and workers in developing countries to sell their products at fair prices, ensuring the sustainability of their livelihoods and businesses.
*Please store in a cool, dark place away from direct sunlight. It is best to eat when the peel turns a deep yellow and "sugar spots" (brown spots) appear.
**[Ecuador Sweet Valerie]**
~Fair Trade Certified~
Cultivated in farms in the Machala district of El Oro Province, Republic of Ecuador.
Sweet Valerie is grown in the fertile land known as "the sacred place of bananas."
We have carefully selected fair trade certified bananas that offer rich sweetness born from the temperature difference between day and night, careful cultivation management by producers, and consideration for people and the environment.
**[Sales Price]** 1 piece, including tax: 648 yen
**[Sales Store]** Nihonbashi Main Store Main Store
*Please note that items may not be available due to being sold out. Please contact the store directly when visiting.
**[Parfait Mocha Banana]**
We combined fresh, rich bananas with bitter and refreshing coffee jelly, finished in a tiramisu style.
☆☆Uses fair trade bananas☆☆
**[Serving Price]** Including tax: 3,300 yen
**[Serving Store]** Nihonbashi Main Store Fruit Parlor
What is Fair Trade?
It is a trading system that supports farmers and workers in developing countries to sell their products at fair prices, ensuring the sustainability of their livelihoods and businesses.