Popular 'Chukabo Malatang', with over 17 million units shipped, opens first physical store in Shimokitazawa
Key facts
- Popular 'Chukabo Malatang', with over 17 million units shipped, opens first physical store in Shimokitazawa
- Ishokudogen.com will open a physical store for its popular cup noodle, 'Chukabo Malatang,' in Shimokitazawa on June 10. The store features herbal-infused soup and a weighing system for over 40 ingredients.
- Source: PR Times
- Date: June 10, 2026
Direct answer
Ishokudogen.com will open a physical store for its popular cup noodle, 'Chukabo Malatang,' in Shimokitazawa on June 10. The store features herbal-infused soup and a weighing system for over 40 ingredients.
- Citation
- Popular 'Chukabo Malatang', with over 17 million units shipped, opens first physical store in Shimokitazawa (June 10, 2026), PR Times
- Source
- PR Times
- Date
- June 10, 2026
Ishokudogen.com will open a physical store for its popular cup noodle, 'Chukabo Malatang,' in Shimokitazawa on June 10. The store features herbal-infused soup and a weighing system for over 40 ingredients.
📋 Article Processing Timeline
- 📰 Published: June 10, 2026 at 22:30
- 🔍 Collected: June 10, 2026 at 13:51
- 🤖 AI Analyzed: June 11, 2026 at 05:58 (16h 7m after Collected)
Ishokudogen.com Co., Ltd. (HQ: Saitama City, Saitama; President: Yoji Natsume), a manufacturer and distributor of health foods, food products, hygiene supplies, and cosmetics, will open a physical location for its viral 'Chukabo Malatang'—which has exceeded 17 million total shipments—in Shimokitazawa on Wednesday, June 10, 2026 (a 3-minute walk from the East Exit of Shimokitazawa Station on the Keio Inokashira and Odakyu lines).
About Chukabo Malatang:
'Chukabo Malatang' is a cup vermicelli noodle product pursuing authentic Chinese Malatang flavors, using gluten-free sweet potato starch noodles. Launched in September 2024, it has reached over 17 million shipments as of June 2026 and remains a hot topic on social media.
Store Information:
- Store Name: iSDG Malatang Chukabo Shimokitazawa
- Address: Midokita 1B, 2-34-3 Kitazawa, Setagaya-ku, Tokyo
- Access: 3-minute walk from Shimokitazawa Station East Exit (Keio Inokashira/Odakyu lines)
- Hours: 11:00 AM – 10:00 PM (Last order: 9:00 PM)
- Closed: New Year holidays (subject to change)
- Seating: 40 seats
- Payment: Cashless (Credit cards, transport IC cards, electronic payments only)
Authentic Malatang at the Shimokitazawa Branch:
At iSDG Malatang Chukabo Shimokitazawa, we serve an authentic Malatang featuring a deeper, richer flavor profile built on the original soup base, enhanced with beef and roasted chicken. We have added spices and herbs such as Amomum villosum, Curcuma aromatica, Galangal, Lesser Galangal, Bay Leaf, and Amomum tsao-ko. True to our company name, we aim to help you enjoy a 'healthy daily life through food' based on the principle of Yakuzen (food as medicine).
How to Enjoy iSDG Malatang:
From our in-store ingredient cases, choose your favorite items—such as vegetables, mushrooms, tofu, meat, or seafood—from over 40 varieties. Place them in a bowl; the meal is sold by weight at 4 yen per gram. For ingredient totals over 900 yen, one portion of sweet potato starch noodles, thin wheat noodles, or flat wheat noodles is provided free at the register. Additional individual toppings are available for 150 yen. Finally, complete your order at the register by choosing your preferred soup type, spice level, and noodle type.
About Chukabo Malatang:
'Chukabo Malatang' is a cup vermicelli noodle product pursuing authentic Chinese Malatang flavors, using gluten-free sweet potato starch noodles. Launched in September 2024, it has reached over 17 million shipments as of June 2026 and remains a hot topic on social media.
Store Information:
- Store Name: iSDG Malatang Chukabo Shimokitazawa
- Address: Midokita 1B, 2-34-3 Kitazawa, Setagaya-ku, Tokyo
- Access: 3-minute walk from Shimokitazawa Station East Exit (Keio Inokashira/Odakyu lines)
- Hours: 11:00 AM – 10:00 PM (Last order: 9:00 PM)
- Closed: New Year holidays (subject to change)
- Seating: 40 seats
- Payment: Cashless (Credit cards, transport IC cards, electronic payments only)
Authentic Malatang at the Shimokitazawa Branch:
At iSDG Malatang Chukabo Shimokitazawa, we serve an authentic Malatang featuring a deeper, richer flavor profile built on the original soup base, enhanced with beef and roasted chicken. We have added spices and herbs such as Amomum villosum, Curcuma aromatica, Galangal, Lesser Galangal, Bay Leaf, and Amomum tsao-ko. True to our company name, we aim to help you enjoy a 'healthy daily life through food' based on the principle of Yakuzen (food as medicine).
How to Enjoy iSDG Malatang:
From our in-store ingredient cases, choose your favorite items—such as vegetables, mushrooms, tofu, meat, or seafood—from over 40 varieties. Place them in a bowl; the meal is sold by weight at 4 yen per gram. For ingredient totals over 900 yen, one portion of sweet potato starch noodles, thin wheat noodles, or flat wheat noodles is provided free at the register. Additional individual toppings are available for 150 yen. Finally, complete your order at the register by choosing your preferred soup type, spice level, and noodle type.
FAQ
What is the opening date of the Chukabo Malatang store in Shimokitazawa?
The Chukabo Malatang store opened on June 10 in Shimokitazawa.
How many units of Chukabo Malatang have been shipped as of the store opening?
Over 17 million units of Chukabo Malatang have been shipped.
Which brand operates the new physical store in Shimokitazawa featuring Malatang?
Ishokudogen.com operates the new Chukabo Malatang store in Shimokitazawa.
What unique feature does the Chukabo Malatang store offer for ingredient selection?
The store uses a weighing system for selecting from over 40 ingredients.
What type of soup is highlighted in the Chukabo Malatang product at the new store?
The Chukabo Malatang features a herbal-infused soup base.