Kyoto's Long-Established Noren and Curtain Maker, Kato Kenhata, Launches "FUROSHIKI TOTE" from its "kiten." Brand on March 24, 2026 – a Versatile Tote Inspired by the Traditional Japanese "Azuma Bag" for Everyday Life

京都で70余年にわたり祭りの装飾用旗などを製作してきた加藤健旗店は、ブランド「kiten.」から新作バッグ「FUROSHIKI TOTE」を2026年3月24日（火）に発売しました。この商品は帆布バッグブランド「ichimaruni」とのコラボレーションで、日本の「あずま袋」をモチーフにしています。Mサイズは19,000円（税別）、Sサイズは15,000円（税別）で、オンラインショップなどで販売されます。現代のライフスタイルに合わせた機能性と伝統的な要素を融合させた製品です。
product_launchNQ 100/100出典：PR Times

📋 Article Processing Timeline

  • 📰 Published: April 8, 2026 at 19:00
  • 🔍 Collected: April 8, 2026 at 10:30
  • 🤖 AI Analyzed: April 17, 2026 at 18:17 (223h 46m after Collected)

The "kiten." (Kiten) brand, operated by Kato Kenhata Co., Ltd., a Kyoto-based company with over 70 years of experience in custom-making festival decorations, noren (traditional Japanese curtains), and temple/shrine curtains, launched its new bag, "FUROSHIKI TOTE," inspired by the Japanese "Azuma Bag," on Tuesday, March 24, 2026.

This product is a collaborative effort born from an encounter with "ichimaruni (102)," a canvas bag brand based on the concept of "a bag that accompanies its owner," and a deep resonance with each other's identities.

■ Background of Development: Bringing a Fading Traditional Culture to the "Starting Point" of Modern Daily Life

"kiten." is a brand launched by Kato Kenhata, which has continued to create products that "accompany those who do not want to compromise," such as signboard noren and festival flags and happi coats. Its purpose is to deliver the declining traditional culture and craftsmanship as attractive items that can be used in modern daily life. The brand name "kiten." embodies two meanings: "kiten" (寄り添う - to accompany/be close to) and "kiten" (起点 - a starting point) for new beginnings.

The "FUROSHIKI TOTE" was created by combining the canvas expertise of "ichimaruni," which excels in making light and durable bags, with kiten.'s commitment to "expressing traditional culture." It is a bag that allows you to feel Japanese craftsmanship, combining durability for long-term use with practicality and fashionability that fits modern life.

■ Three Features and Commitments of "FUROSHIKI TOTE"

1. "Azuma Bag" Inspired Design for Diverse Uses

While retaining the motif of the ancient Japanese "Azuma Bag," the design has been updated for easier and more convenient use in modern life, incorporating fashionability with features like well-placed pockets. It fits comfortably against the body and offers ample storage capacity with a wide gusset. By adjusting the belt length, it can be freely used as a handbag, shoulder bag, or cross-body bag.

2. "No. 10 Canvas" also Used for Noren x Paraffin Processing

The main body uses thick No. 10 canvas, often used for sturdy noren, and is treated with paraffin processing. Its charm lies in its firmness and unique texture; the more you use it for daily outings, the softer it becomes, allowing you to enjoy your own unique "patina" (age-related change).

3. Deep Accent Colors Created by Artisanal "Hikizome" Dyeing

The handle (belt) part uses fabric dyed by artisans using the traditional "Hikizome" (brush dyeing) method. The vibrant and deep accent colors, distinct from the main body, highlight the owner's taste and individuality, offering a diverse color lineup.

■ Product Overview

  • Product Name: FUROSHIKI TOTE M / FUROSHIKI TOTE S

  • Release Date: Tuesday, March 24, 2026

  • Price: M size: 19,000 yen (excluding tax), S size: 15,000 yen (excluding tax)

  • Variations: 4 colors available for each size

  • Sales Locations: 'kiten.' Online Shop: https://kiten.kyoto/, and others

  • Product Page: https://kiten.kyoto/products/furoshiki-tote

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