18 Types of Laziness? Somi Shokuhin Launches "Lazy Type Diagnosis" Online Tool on June 15

Even those whose habit is to say "I'll get serious tomorrow," or those who say "I only get serious when I feel motivated," actually have 18 different types of laziness. Somi Shokuhin Co., Ltd. (Headquarters: Fushimi-ku, Kyoto City, Kyoto Prefecture; Representative Director and President: Yuki Yamada) will launch "Lazy Type Diagnosis," a free online diagnostic tool to discover one's own laziness style, starting on Monday, June 15, 2026. This is a social media-linked empathetic content that proposes easy-and-tasty recipes using the "Haconese" pasta sauce series based on the diagnostic results.

Diagnostic URL

https://www.somi.co.jp/special/zubora-shindan/

Project Background: Aligning with the feeling of "Unable to work hard in June"

June is a period when motivation for housework and cooking easily declines due to fatigue from new lifestyle adjustments and low spirits caused by the rainy season. While self-discovery diagnostic tools like MBTI are trending on social media, empathy for common lazy habits is also expanding.

This project was developed as a "convenient housework" content that aligns with the feeling of not wanting to work hard in June. By combining the value of "relaxing and being satisfied" rather than just "slacking off" with the "Haconese" series, the company aims to help people enjoy cooking and housework more easily.

▼Target Audience

- People who are busy with work or childcare and tend to put themselves last.

- People who feel exhausted by trying to do everything perfectly.

- People who seek efficiency and time-saving but do not want to compromise on meals.

- Young adults who enjoy empathetic content on social media.

Process: Completed in 3 Steps

Users can participate for free from their smartphones or PCs by visiting the diagnostic website and answering five intuitive questions.

What is the "18 Types of Laziness" Diagnosis?

Users are classified into one of 18 types of "lazy characters." Along with their personality traits, the diagnostic results propose easy recipes using the "Haconese" series and show a "laziness level" ranging from 0 to 5, encouraging users to enjoy their traits positively as a unique personality rather than something negative.

Introducing Some of the 18 Lazy Characters:

Omotenashi Myself

Mechanical Lazy "ZERO"

Laziness Level ★★★★★ (5) MAX!

Laziness Level ★ (0)

Often says "I'll start trying hard tomorrow."

A character who treats themselves regularly, acting as the symbol of the lazy community.

Relaxes others with their easygoing nature.

A rationalist type who does everything perfectly.

A secret character reserved only for those who are not lazy at all.

The remaining 16 characters are disclosed on the website.

Diagnostic Results and Easy-and-Tasty Recipes Using "Haconese"

The diagnostic results are illustrated with unique sloth characters. Based on the results, the system recommends a matching pasta dish from the "Haconese" series. For example, for "Omotenashi Myself" (level 5), the system suggests "Creamy Carbonara made in 5 minutes with chewy fresh-pasta-style noodles."

Social Media Campaign Overview

Users who share their results on X and follow the official account will enter a lottery where 18 winners will receive a complete set of 18 "Haconese" products.

▼Participation

- Visit the diagnostic website and answer five questions.

- Share the results on X.

- Follow the official Somi Shokuhin account.

This completes the application in 3 steps.

▼Prizes

"Haconese" 18-pack complete set (18 winners by lottery).

About "Haconese"

About "Toss-and-Serve Haconese"

"Ae-ru Haconese" (toss-and-serve type) is a pasta sauce that does not require microwave heating. The rich sauce coats the noodles thoroughly for an authentic texture. It features a new twin-pack packaging that eliminates outer bags, reducing waste and preparation time. By saving cost on packaging, the company focused on sauce quality, delivering authentic flavor that overturns the common standard of toss-and-serve sauces.

Lineup: "Two-Cheese Carbonara," "Ripe Tomato & Basil," "Special Shrimp Chili Oil Takana," "Bolognese with Fond de Veau," "Retro Cafe-Style Napolitan," "Butter & Red Pepper Mentiko," "Rich Cod Roe Cream," and others.