"Edible Refreshment" Newkon Mint Konpeito in Paperback Book Form to be Released on May 25th, for Rolling in Your Mouth

Sasaki Seika Co., Ltd. (Osaka City), a konpeito manufacturer founded in 1929, will launch mint-flavored konpeito under its new brand "Newkon," co-developed with creative unit TENT, on Monday, May 25, 2026. "Newkon" is a product that proposes an "edible refreshment," allowing you to enjoy rolling the konpeito in your mouth without chewing, leveraging its unique protrusions and larger grain size. Its paperback book-shaped packaging allows for daily enjoyment by placing it on your desk or bookshelf.

"Newkon Mint" in paperback book-shaped packaging.

8 bags of mint-flavored konpeito included.

・Detail page Newkon https://www.sasakiseika.co.jp/s/newkon/

"Newkon" is a brand born from the desire for konpeito to become a small trigger for changing one's mood during work, study, or moments of contemplation. The packaging adopted a paperback book shape, creating a daily item-like appearance that you'd want to keep on your desk or bookshelf.

◆Product Features

・Larger konpeito for enjoying by rolling without chewing Enjoy relatively larger konpeito by rolling it in your mouth without chewing. The unique protrusions of konpeito touch your tongue and palate, providing a texture different from typical candies.

Relatively large konpeito. Roll it in your mouth to enjoy its unique texture.

・Gentle mint flavor using 100% naturally derived peppermint oil Konpeito made from granulated sugar and sweet potato starch is flavored with 100% naturally derived peppermint oil. Enjoy its refreshing aroma and gentle sweetness during moments when you want to take a breather.

A subtle mint fragrance provides a refreshing taste.

・Paperback book-shaped packaging that fits on bookshelves and desks The packaging features a paperback book design. Inside, there are 8 small bags, each containing 3g and 3-5 pieces. You can place it on your desk or carry it with you to enjoy a change of pace during work or study.

Paperback book-shaped packaging design that blends with bookshelves and desks.

◆Product Overview Newkon Mint Price: 820 yen (tax included) Contents: 3g x 8 bags Size: Approximately 15cm (height) x 10.5cm (width) x 1.5cm (thickness) Sales channel: Sasaki Seika Online Store https://www.sasakiseika.co.jp/c/newkon/newkon_mint

Launch commemorative campaign: A limited-time free shipping campaign will be held at the Sasaki Seika online store.

Individually wrapped for easy access.

For when you're tired at work. A design that blends with your desk.

◆Background of Product Development Masako Sasaki, Director, Head of Development "Newkon" was born from the desire to make konpeito something that can be casually enjoyed in daily life, not just as a gift for special occasions.

Osaka has a history where sugar merchants began mass-producing konpeito kettles, and even now, multiple konpeito manufacturers remain, making it one of Japan's leading konpeito production areas. On the other hand, it is said that nationally, fewer than 10 companies make konpeito.

We believed that to preserve konpeito, which has ties to Osaka, for the future, a new form that people would want to pick up in their modern lives was necessary. Therefore, we asked TENT, who has handled many products used as daily necessities, to help us draw out new ways to enjoy konpeito.

We hope you will enjoy Newkon as a small trigger to change your mood during study, work, or moments of contemplation.

◆About Sasaki Seika Founded in Osaka in 1929. Manufactures konpeito and chocolate confectionery. Our aim is to provide "unique cute and rare sweets" created with "historical technology and new ideas" to "people who feel boredom and hardship in their daily lives," helping them to feel "excitement and a sense of solace."

◆About TENT "Creating new scenery through manufacturing." TENT is a creative unit involved in all aspects of how to create and communicate, centered on product design. From major manufacturers to small factories, they have created hit products that mark turning points for various companies. Representative works: STAN. by zojirushi, DRAW A LINE, Frypan-ju, etc. Numerous awards both domestically and internationally, including the iF DESIGN AWARD 2025 Gold. https://tent1000.com/

◆Company Profile and Contact Information Company Name: Sasaki Seika Co., Ltd. Location: 2-10-7 Tatsumi Nishi, Ikuno-ku, Osaka City (Tatsumi Nishi Factory: office, manufacturing plant) Business Activities: Manufacturing and sales of konpeito and chocolate confectionery Number of Employees: 10 URL: Sasaki Seika: https://www.sasakiseika.co.jp/ Brands developed to date: "Choco Kakeya" https://www.sasaki