Amidst Global Instability and Rising Costs, We Maintain Our Commitment to Sincere Pricing and the Future of Home Building
At a time when residential construction costs are unpredictable, we are disclosing our philosophy on how we interpret market trends and determine current pricing. To ensure residential quality and fair pricing, we refuse to hide reasons for price fluctuations and instead ensure transparency by sharing sourcing grounds with our clients. Furthermore, we support client peace of mind regarding equipment supply delays by sharing the latest information early and proposing alternative options. Guided by our philosophy of 'increasing creators,' we continue to shape ideal lifestyles together with our clients.
📋 Article Processing Timeline
- 📰 Published: May 24, 2026 at 19:30
- 🔍 Collected: May 24, 2026 at 11:01
- 🤖 AI Analyzed: May 24, 2026 at 11:03 (1 min after Collected)
## Market Fluctuations and Our Position
Due to the Naphtha shock and heightening tensions in the Middle East, crude oil prices remain at high levels. Many essential residential construction materials—such as insulation, plastic products, and piping—contain petroleum-derived raw materials, leading to increased material and logistics costs that drive up housing prices.
In this rapidly changing market environment, we believe our role as a builder is not to present ambiguous estimates, but to correctly unravel the reality of how economic shifts affect the 'price of a home.'
## Visualizing Pricing and Sharing Grounds
We will not hide the reasons for price fluctuations. Why is the price of this specific material moving now? Should we select a substitute, or should we prioritize quality and maintain existing specifications? We share the background and sourcing grounds for these decisions with our clients during the design and estimation process.
Clarifying 'why this amount is necessary' is an essential step for clients to proceed with home building with conviction. In these uncertain times, we prioritize providing a secure environment where clients can make decisions with confidence, achieved by correctly disclosing information and reviewing plans from the same perspective as the client.
## Grounded Home Building for the Future
Even as the environment surrounding the housing industry becomes increasingly severe, the foundation of our 'approach to home building' remains unchanged. We continue to offer proposals that prioritize the lives of residents, unaffected by transient trends. No matter how the market moves, we stay grounded, dialoguing with our clients and each site to shape homes without compromise.
## Our Initiatives
Due to the prolonged crisis in the Middle East, we are seeing movements of 'order suspensions' and 'delivery delays' domestically for some unit baths and residential equipment. We understand that such news is a source of anxiety when building the home of a lifetime. To ensure our clients can proceed with home building in peace, we are implementing the following measures:
1. Early Sharing of Latest Information
We coordinate closely with manufacturers to quickly catch information on delivery fluctuations or price revisions and communicate it immediately to our clients.
2. Proposals for Flexible Alternatives
If delays are expected for preferred equipment, we discuss measures to protect the construction timeline, such as proposing optimal substitutes that do not compromise design or functionality.
3. Implementation of Advance Ordering
We strive to place orders and secure inventory as early as possible to minimize the impact on construction timelines.
## Request to Our Clients
For clients who have already contracted with us, please note that we may contact you regarding construction timelines, specifications, or pricing depending on future conditions. We sincerely appreciate your understanding and cooperation as we provide our full support to ensure the best possible choices are made.
We always prioritize shaping our clients' ideal homes regardless of the situation. Please feel free to contact your representative at any time if you have any questions or concerns.
## Message from the Representative
The idea we have cherished most since our founding is the value of 'who you build with matters more than what you build.' Connections with our clients, teammates, and partners are our driving force and our treasure.
With this thought in mind, we have established 'increasing creators' as our management philosophy.
In home building, clients are not mere consumers but protagonists who 'create' an ideal life together with us. Each employee maintains a sense of ownership, 'creating' their own future and that of the company. We firmly believe that through the subjective experience of 'creating,' people find their own unique happiness and gain happiness themselves by bringing joy to others.
Sumika Inc. will continue to be grateful for our connections with everyone and will help enrich each person's life while sharing the emotion and joy born from 'creating.'
Due to the Naphtha shock and heightening tensions in the Middle East, crude oil prices remain at high levels. Many essential residential construction materials—such as insulation, plastic products, and piping—contain petroleum-derived raw materials, leading to increased material and logistics costs that drive up housing prices.
In this rapidly changing market environment, we believe our role as a builder is not to present ambiguous estimates, but to correctly unravel the reality of how economic shifts affect the 'price of a home.'
## Visualizing Pricing and Sharing Grounds
We will not hide the reasons for price fluctuations. Why is the price of this specific material moving now? Should we select a substitute, or should we prioritize quality and maintain existing specifications? We share the background and sourcing grounds for these decisions with our clients during the design and estimation process.
Clarifying 'why this amount is necessary' is an essential step for clients to proceed with home building with conviction. In these uncertain times, we prioritize providing a secure environment where clients can make decisions with confidence, achieved by correctly disclosing information and reviewing plans from the same perspective as the client.
## Grounded Home Building for the Future
Even as the environment surrounding the housing industry becomes increasingly severe, the foundation of our 'approach to home building' remains unchanged. We continue to offer proposals that prioritize the lives of residents, unaffected by transient trends. No matter how the market moves, we stay grounded, dialoguing with our clients and each site to shape homes without compromise.
## Our Initiatives
Due to the prolonged crisis in the Middle East, we are seeing movements of 'order suspensions' and 'delivery delays' domestically for some unit baths and residential equipment. We understand that such news is a source of anxiety when building the home of a lifetime. To ensure our clients can proceed with home building in peace, we are implementing the following measures:
1. Early Sharing of Latest Information
We coordinate closely with manufacturers to quickly catch information on delivery fluctuations or price revisions and communicate it immediately to our clients.
2. Proposals for Flexible Alternatives
If delays are expected for preferred equipment, we discuss measures to protect the construction timeline, such as proposing optimal substitutes that do not compromise design or functionality.
3. Implementation of Advance Ordering
We strive to place orders and secure inventory as early as possible to minimize the impact on construction timelines.
## Request to Our Clients
For clients who have already contracted with us, please note that we may contact you regarding construction timelines, specifications, or pricing depending on future conditions. We sincerely appreciate your understanding and cooperation as we provide our full support to ensure the best possible choices are made.
We always prioritize shaping our clients' ideal homes regardless of the situation. Please feel free to contact your representative at any time if you have any questions or concerns.
## Message from the Representative
The idea we have cherished most since our founding is the value of 'who you build with matters more than what you build.' Connections with our clients, teammates, and partners are our driving force and our treasure.
With this thought in mind, we have established 'increasing creators' as our management philosophy.
In home building, clients are not mere consumers but protagonists who 'create' an ideal life together with us. Each employee maintains a sense of ownership, 'creating' their own future and that of the company. We firmly believe that through the subjective experience of 'creating,' people find their own unique happiness and gain happiness themselves by bringing joy to others.
Sumika Inc. will continue to be grateful for our connections with everyone and will help enrich each person's life while sharing the emotion and joy born from 'creating.'
FAQ
株式会社住家はどのような市場環境に対応していますか?
中東情勢の緊迫化や原油価格の高騰、それに伴う住宅資材の価格上昇や納期遅延といった不安定な市場環境に対応しています。
価格変動に対してどのような対応をとっていますか?
価格変動の理由を隠さず、設計や見積もりのプロセスで背景や根拠を透明化し、お客様に納得感のある説明を徹底しています。
設備等の納期遅延にはどのような対策をしていますか?
メーカーとの連携による最新情報の早期共有、デザインや機能を損なわない代替案の提案、先行発注による在庫確保を行っています。
株式会社住家の経営理念は何ですか?
「つくる人を増やす」という理念を掲げ、お客様や社員が家づくりや未来を「つくる」主体者となることを大切にしています。
株式会社住家の施工エリアはどこですか?
静岡県内の静岡市、焼津市、藤枝市、島田市、牧之原市、榛原郡吉田町、富士市、富士宮市を施工エリアとしています。