Ito En Launches Room-Temperature Yogurt Snack 'Yogyu' in the Tokyo Area on June 1

Ito En, Ltd. has launched 'BLOOM Deli', a new food brand that represents a new challenge beyond the boundaries of beverages. As the first product, the company will release 'Yogyu Plain' and 'Yogyu Mango', yogurt-based confectionery foods with a crunchy, melting texture that allow consumers to easily consume live lactic acid bacteria (spore-forming lactic acid bacteria). These products will be available exclusively in the Tokyo metropolitan area (Tokyo and 3 surrounding prefectures) starting Monday, June 1st.

This product redesigns the deliciousness and value of yogurt into a form that is easy to incorporate into various daily situations. Because it can be stored at room temperature and enjoyed anywhere, anytime, it proposes a new option that can be effortlessly integrated into daily life.

In recent years, dietary habits conscious of daily physical condition have become naturally incorporated into daily life. However, fermented foods like yogurt had the challenge of being difficult to consume in certain situations due to storage and portability constraints. By transforming yogurt into a confectionery, Ito En pursued a new style that offers the convenience of room-temperature storage and easy consumption whenever desired.

The products use a yogurt base supervised by group company Chichiyasu Company. By adopting a freeze-drying method, the deliciousness of the ingredients is condensed while considering the flavor of the yogurt and the characteristics of the lactic acid bacteria. It features a guilt-free design that uses no sugar, incorporating fruit juice and oligosaccharides. It also boasts a gentle taste with a crunchy, melting texture, finished only with food ingredients and no artificial flavors.

'Yogyu Plain' utilizes Hokkaido fresh cream to condense the mellow deliciousness of yogurt into bite-sized pieces. 'Yogyu Mango' balances the gorgeous sweetness of Alfonso mango with the richness of yogurt. Both products have a net weight of 6.3g and a suggested retail price of 323 yen (including tax).

This product is the first release from the New Category Creation Group, established as part of the key strategy 'Creation of New Businesses' outlined in the company's medium-term management plan. Ito En plans to continue challenging itself to propose new value through food, not limited to beverages.