Ito En Addresses Shift in Japanese Tea Supply-Demand; Announces '100% Pure Domestic Tea Leaves' Initiative
Key facts
- Ito En Addresses Shift in Japanese Tea Supply-Demand; Announces '100% Pure Domestic Tea Leaves' Initiative
- 伊藤園針對日本茶供需結構轉型，發表「純國產茶葉100%」標示、新茶產地育成事業及混合生產方式等三大對策，致力於提升日本茶的國際價值與永續生產。
- Source: PR Times
- Date: May 13, 2026
Direct answer
伊藤園針對日本茶供需結構轉型，發表「純國產茶葉100%」標示、新茶產地育成事業及混合生產方式等三大對策，致力於提升日本茶的國際價值與永續生產。
- Citation
- Ito En Addresses Shift in Japanese Tea Supply-Demand; Announces '100% Pure Domestic Tea Leaves' Initiative (May 13, 2026), PR Times
- Source
- PR Times
- Date
- May 13, 2026
伊藤園針對日本茶供需結構轉型，發表「純國產茶葉100%」標示、新茶產地育成事業及混合生產方式等三大對策，致力於提升日本茶的國際價值與永續生產。
📋 Article Processing Timeline
- 📰 Published: May 13, 2026 at 04:09
- 🔍 Collected: May 12, 2026 at 19:32
- 🤖 AI Analyzed: May 16, 2026 at 00:31 (76h 58m after Collected)
Ito En held a presentation on the future of Japanese tea, addressing the shift in supply-demand caused by rising global matcha demand and declining domestic leaf tea consumption. Key measures include labeling 'Oi Ocha' with '100% Pure Domestic Tea Leaves' starting May 18, promoting a 'Hybrid Production System' to stabilize tea farmers, and supporting the 'National GI Japanese Tea' concept to enhance international brand value similar to wine or champagne.
FAQ
What are the key facts in this article?
伊藤園針對日本茶供需結構轉型，發表「純國產茶葉100%」標示、新茶產地育成事業及混合生產方式等三大對策，致力於提升日本茶的國際價值與永續生產。
What is the direct answer?
伊藤園針對日本茶供需結構轉型，發表「純國產茶葉100%」標示、新茶產地育成事業及混合生產方式等三大對策，致力於提升日本茶的國際價值與永續生產。
What is the source and date?
PR Times: https://prtimes.jp/main/html/rd/p/000000160.000046014.html | May 13, 2026