With the Addition of 'Sound', CHILLLAND Enters the Next Stage

With the Addition of 'Sound', CHILLLAND Enters the Next Stage

Chillax, a next-generation relaxation brand operated by Human 100 Year Laboratory Co., Ltd. (Headquarters: Taito-ku, Tokyo; Representative Director: Tomonori Hayashi), has announced an official collaboration with Healing Singer Moene (Moene entertainment, Headquarters: Itabashi-ku, Tokyo; Representative: Shunsuke Inoue), a singer who captivates many listeners with her healing voice.

This collaboration will produce original songs that match the worldviews of the flavors and characters offered by Chillax. By listening to the songs before, during, or after using Chillax, the brand will achieve an 'expansion of experiential value through sound,' further deepening the traditional relaxation experience. This integration of sight, scent, music, and worldview provides a new relaxation experience that resonates with emotions.

Background of the Collaboration

CHILLLAND Worldview

Chillax is a brand that offers time free from the stress and tension of modern society, based on the concept of 'Chill, reset.' So far, it has enhanced the quality of the relaxation experience through elements such as device design (visual), flavors (taste and smell), and usage feel (touch). On the other hand, Healing Singer Moene continues to release songs that resonate with listeners' emotions under the philosophy of 'healing people's hearts with the power of the voice.' The high-level resonance of these two philosophies led to the realization of this project.

7 Flavors × 7 Theme Songs

In this project, theme songs will be created for each flavor of Chillax (CHILLAXER characters). The songs provide a musical experience tailored to the emotions, stories, and moods of each character. The emotions and stories of CHILLAXER are expressed in the music.

Song Lineup

No.01 Lollipop Candy: A song that expresses a sweet, colorful worldview and pops up everyday life.

No.02 Jasmine Green Tea: A song that gently calms the mind and warmly embraces you, saying 'You have been working hard enough.'

No.03 Aloe Grape: A song that creates a little stimulation and a sense of liberation away from daily life.

No.04 Citrus Jelly: A song that draws out a positive feeling with energy like morning light.

No.05 Yuzu Highball: A song with depth that supports moments of adult tranquility and decision-making.

No.06 Ice Menthol: A refreshing song that clears the mind and resets the heart.

No.07 Lemon Sorbet: A song that instantly switches your mood and brings a light uplift.

Furthermore, a special song 'Moene JASMINE GREEN TEA' will be added, for a total of 8 songs. The currently released songs can be listened to on the official website's 'CHILLLAND MUSIC HALL'.

▶ CHILLLAND MUSIC HALL: https://chillax-jpn.com/music-hall

'Experience Expansion' through Sound

The unique feature of this collaboration is not just 'listening to music,' but designing a more pleasant time by combining the Chillax experience with music. Many users already support Chillax for mood change or as a companion for relaxation time. By adding music, the brand will further enhance the stability and reproducibility of the experience.

About the CHILLLAND MUSIC PROJECT

This project is the first official project to add music as a new expression to the worldview brand 'CHILLLAND' developed by Chillax. By expressing the emotions and stories of each character through music, it achieves an immersive experience through 'sound' in addition to the existing 'scent' and 'visual.' As the first official music label project of CHILLLAND, it will expand the worldview by linking songs, characters, videos, SNS, and events.

Future Plans

The following developments are planned:

- Unified use of songs in character posts on SNS - Building song pathways from product pages and enclosed materials - Song distribution on the official YouTube channel - Experiential developments in stores and events - Use in advertising (web, video, and future TVCM) - Continued development of the character music project 'CHILLLAND MUSIC' - IP content development such as LINE stamps, music videos, and short videos

Chillax aims to evolve into a 'memorable brand' through sound.

Roadmap

About Healing Singer Moene

A healing singer active under the theme 'healing people's hearts with the power of the voice.' With a voice that combines transparency and warmth, she has released many songs that bring deep relaxation and resonate with listeners. She has gained support mainly on SNS and video distribution platforms.

Healing Singer Moene

▶ Songs on YouTube: https://www.youtube.com/@HealingSingerMoene

▶ TikTok: https://www.tiktok.com/@healing.moene

About Human 100 Year Laboratory Co., Ltd.

With the mission 'To make the 100-year life era richer and more comfortable,' the company plans, develops, and sells next-generation relaxation products and wellness services. Through its main brand 'Chillax', it proposes new forms of 'chill' that fit the modern lifestyle.

Brand 'Chillax'

Company Overview

Company name: Human 100 Year Laboratory Co., Ltd. Chillax Business Manager: Yui Hara Location: 5th Floor, Ueno SK Building, 1-4-10 Shitaya, Taito-ku, Tokyo Business description: Planning and sales of the relaxation brand 'Chillax' Official website: https://chillax-jpn.com/ Contact: info@chillax-jpn.com