Usushio Saba (lightly salted mackerel), a long-selling product from Igeta Takeuchi Co., Ltd. (Headquarters: Sakaiminato City, Tottori Prefecture / Representative: Ryuichiro Takeuchi), has won the Omotenashi Selection 2026, First Quarter.
Since its launch in 1978, Usushio Saba has been delivered to dining tables with the desire to "deliver deliciousness that utilizes natural ingredients." This award recognizes not only the product design that leverages the taste of the ingredients but also the consideration for the consumer's convenience and thoughtfulness.
Encouraged by this award, our company will continue to strive to create products that convey the value and appeal of the ocean's bounty.
A Product Born in an Era When "Salted Mackerel Was Naturally Salty"
Usushio Saba was launched in 1978. At the time of its release, salted mackerel was "naturally salty and only sold whole." In such an environment, with the aim of delivering deliciousness that utilizes natural ingredients, we developed "Usushio Saba," which features a light salty taste that enhances the ingredient's flavor and a convenient three-cut fillet processing. For over 45 years since its launch, it has been delivered as our flagship long-selling product, loved by many customers.
Commitment to Product Development Unchanged for 45 Years
[We Value Freshness]
Usushio Saba uses ingredients sourced during their prime season, prioritizing freshness. Mackerel caught during periods of high fat content is carefully selected, processed at our factory in Sakaiminato City, Tottori Prefecture, and handled in a semi-frozen state where the fish's core is frozen. Freshness management is a battle against time and temperature, and processing is done quickly with freshness as the top priority. Furthermore, we apply a "glaze treatment" that covers the fish's surface with a film of ice. This ice film prevents contact between the fish and air, inhibiting lipid deterioration and allowing us to deliver the product to customers in a fresh state.
[The Most Delicious Saltiness]
Usushio Saba has a salt content of approximately 0.9%. In comparison, the standard salted mackerel listed in the Standard Tables of Food Composition in Japan 2020 (8th Edition) has a salt content of 1.8g per 100g. Usushio Saba is finished with about half the salt content. This saltiness suppresses the fishy odor of mackerel while enhancing its umami, making it versatile for a wide range of dishes, not just grilled fish, but also simmered and fried dishes.
[Consideration for Ease of Eating]
Usushio Saba is prepared by three-cut filleting the raw mackerel and carefully removing the rib bones, collarbone, and fins, making it easier to eat and cook. It can be enjoyed by a wide range of generations, from children to the elderly.
In Response to the Award
We are deeply honored to have received the Omotenashi Selection 2026 award and to have been recognized by international judges. At the time of Usushio Saba's launch, salted mackerel was commonly known for being very salty. We released Usushio Saba with the aim of delivering salted mackerel that was easier to eat and more convenient for home use. We feel this product has been supported by many customers throughout its journey. This award is a testament to the support of our long-time customers and all stakeholders, and we express our sincere gratitude.
Since its founding, Igeta Takeuchi has continued to create products valuing "deliciousness that utilizes natural ingredients." We interpret this award as recognition of our long-standing approach to product development. We will continue to create products that customers can enjoy with peace of mind. Furthermore, we will challenge ourselves with new product development to pass on the value of marine resources and fish-eating culture to the future.
(Igeta Takeuchi Co., Ltd. / President and Representative Director Ryuichiro Takeuchi)
Product Overview: Usushio Saba
Product Name: Usushio Saba
Ingredients: Mackerel (from Norway or UK), Salt
Storage Method: -18°C (Frozen)
Product Page: https://www.igetatakeuchi.co.jp/product/fish/saba.html
About Omotenashi Selection
Omotenashi Selection is an award established in 2015 with the aim of discovering and promoting excellent Japanese products and services that embody "omotenashi" (hospitality) to the world. Based on evaluation criteria such as "OMOTENASHI" - "Does it reflect thoughtfulness and dedication towards the user?" - and through on-site inspections by experts, items recognized as "possessing a unique Japanese charm that should be communicated to the world" are certified as Omotenashi Selection award-winning products and services.
▶ Omotenashi Selection (https://omotenashinippon.jp/selection/)
Company Overview
Company Name: Igeta Takeuchi Co., Ltd. (https://www.igetatakeuchi.co.jp/)
Headquarters Location: Sakaiminato City, Tottori Prefecture
Representative: Ryuichiro Takeuchi
Established: 1950
Business Activities: Manufacturing and sales of processed seafood products (mozuku seaweed, mackerel)
FACT BOX
- Source: PR TIMES
- Category: 受賞