Tambasasayama Kamai Farm Launches Joint Project with VTuber Nekomiya Hinata
Tambasasayama Kamai Farm has partnered with popular VTuber Nekomiya Hinata to launch a crowdfunding project for original rice cultivation. The project will offer Koshihikari rice grown in Tambasasayama in original design rice bags as a return gift, aiming to create new value and promote regional charm through the collaboration of agriculture and entertainment.
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Tambasasayama Kamai Farm Co., Ltd. (Location: Tambasasayama City, Hyogo Prefecture) is launching a crowdfunding project for original rice cultivation in collaboration with popular VTuber Nekomiya Hinata, who boasts approximately 500,000 YouTube channel subscribers. Through this project, we will solicit support via crowdfunding and deliver rice cultivated in the rice paddies of Tambasasayama as a return gift in original design rice bags.
Through this initiative, which connects VTubers active in the digital realm with agriculture rooted in the region, we aim to create new ways of engaging with agriculture and promote the charm of the region.
Project Overview
This project is an initiative to grow original rice in Tambasasayama with popular VTuber Nekomiya Hinata. Kamai Farm will be responsible for cultivation, and the project will proceed with supporters through crowdfunding, while disseminating information about the process and growth.
Beyond mere product sales, we aim to bridge the gap between food and farming by sharing the story of "how rice is grown and how it reaches the dining table."
Furthermore, this project will be implemented on the crowdfunding platform "CAMPFIRE," and supporters will receive unique return gifts for this project, such as original rice, limited edition goods, and original label sake from Karibaichi Shuzo, a sake brewery also based in Tambasasayama.
Implementation Details
Project Name: "Let's Make the Best Rice" Project
Content: Cultivation and commercialization of original rice
Location: Tambasasayama Kamai Farm, Tambasasayama City, Hyogo Prefecture
Return Gifts: Rice in original design rice bags, etc.
Variety: Koshihikari (Nōto no Megumi Mai)
Method: Crowdfunding (CAMPFIRE)
Crowdfunding Details
Period: Until June 27, 2026 (ends when quantity is reached)
Target Amount: 3 million yen
Format: All-in format (return gifts will be delivered even if the target amount is not reached)
Platform: CAMPFIRE
Project URL: https://camp-fire.jp/projects/view/889046
*Please see the project page above for details.
Example of Return Gifts
Project Features
1. Creating New Value through VTuber x Agriculture
This project is an initiative that connects VTuber Nekomiya Hinata, whose main field of activity is online, with the real agricultural scene in Tambasasayama.
By combining entertainment and primary industry, we aim to convey the charm of agriculture to those who have had no contact with it before, and to generate new interest and engagement.
2. Experiential Design where "Support" Leads to the "Dining Table"
This project is a "support-type" initiative where participants get involved by supporting through crowdfunding.
By continuously disseminating information about the cultivation process and growth, supporters can watch over the rice cultivation process and participate as a project they are involved in.
The major feature of this project is that "support" is completed as an "experience" by actually tasting the rice that they supported and watched grow at their dining table.
3. Project-Limited Original Rice
In this project, rice cultivated in the rice paddies of Tambasasayama will be delivered in rice bags featuring Nekomiya Hinata's original design.
This is an original rice cultivated and commercialized specifically for this initiative, making it a highly limited product that can only be obtained here.
Furthermore, it uses Koshihikari carefully grown by Kamai Farm with special cultivation methods in the rich natural environment of Tambasasayama, offering rice with a focus on quality.
The major appeal of this project is that it is not just an agricultural product, but a "special rice" that can be enjoyed along with the project's process and background.
About Nekomiya Hinata
Nekomiya Hinata is a laid-back VTuber with a boyish charm who started posting game videos on YouTube in February 2018 and has approximately 500,000 subscribers, celebrating her 8th anniversary this year.
Currently, she operates the YouTube channel "Hinata Channel" with two other members, Kokage Kakuregami and Kei Yahiro, collectively known as the "Kiken-bu" (Dangerous Club).
Nekomiya Hinata's Comment
Nekomiya Hinata (VTuber)
"Rice, which I've always taken for granted.
My perspective broadened as I had more opportunities to go outside starting last year!
I thought rice was familiar to us and indispensable in our daily lives, and although I knew the process of making rice, I wanted to learn the gratitude of eating rice that we take for granted and the difficulty of growing it by being involved from scratch!
I also learned that sake has been drunk for celebrations and as gifts since ancient times, so I'm challenging this project to celebrate my 10th anniversary next year with everyone!"
Keywords:
Through this initiative, which connects VTubers active in the digital realm with agriculture rooted in the region, we aim to create new ways of engaging with agriculture and promote the charm of the region.
Project Overview
This project is an initiative to grow original rice in Tambasasayama with popular VTuber Nekomiya Hinata. Kamai Farm will be responsible for cultivation, and the project will proceed with supporters through crowdfunding, while disseminating information about the process and growth.
Beyond mere product sales, we aim to bridge the gap between food and farming by sharing the story of "how rice is grown and how it reaches the dining table."
Furthermore, this project will be implemented on the crowdfunding platform "CAMPFIRE," and supporters will receive unique return gifts for this project, such as original rice, limited edition goods, and original label sake from Karibaichi Shuzo, a sake brewery also based in Tambasasayama.
Implementation Details
Project Name: "Let's Make the Best Rice" Project
Content: Cultivation and commercialization of original rice
Location: Tambasasayama Kamai Farm, Tambasasayama City, Hyogo Prefecture
Return Gifts: Rice in original design rice bags, etc.
Variety: Koshihikari (Nōto no Megumi Mai)
Method: Crowdfunding (CAMPFIRE)
Crowdfunding Details
Period: Until June 27, 2026 (ends when quantity is reached)
Target Amount: 3 million yen
Format: All-in format (return gifts will be delivered even if the target amount is not reached)
Platform: CAMPFIRE
Project URL: https://camp-fire.jp/projects/view/889046
*Please see the project page above for details.
Example of Return Gifts
Project Features
1. Creating New Value through VTuber x Agriculture
This project is an initiative that connects VTuber Nekomiya Hinata, whose main field of activity is online, with the real agricultural scene in Tambasasayama.
By combining entertainment and primary industry, we aim to convey the charm of agriculture to those who have had no contact with it before, and to generate new interest and engagement.
2. Experiential Design where "Support" Leads to the "Dining Table"
This project is a "support-type" initiative where participants get involved by supporting through crowdfunding.
By continuously disseminating information about the cultivation process and growth, supporters can watch over the rice cultivation process and participate as a project they are involved in.
The major feature of this project is that "support" is completed as an "experience" by actually tasting the rice that they supported and watched grow at their dining table.
3. Project-Limited Original Rice
In this project, rice cultivated in the rice paddies of Tambasasayama will be delivered in rice bags featuring Nekomiya Hinata's original design.
This is an original rice cultivated and commercialized specifically for this initiative, making it a highly limited product that can only be obtained here.
Furthermore, it uses Koshihikari carefully grown by Kamai Farm with special cultivation methods in the rich natural environment of Tambasasayama, offering rice with a focus on quality.
The major appeal of this project is that it is not just an agricultural product, but a "special rice" that can be enjoyed along with the project's process and background.
About Nekomiya Hinata
Nekomiya Hinata is a laid-back VTuber with a boyish charm who started posting game videos on YouTube in February 2018 and has approximately 500,000 subscribers, celebrating her 8th anniversary this year.
Currently, she operates the YouTube channel "Hinata Channel" with two other members, Kokage Kakuregami and Kei Yahiro, collectively known as the "Kiken-bu" (Dangerous Club).
Nekomiya Hinata's Comment
Nekomiya Hinata (VTuber)
"Rice, which I've always taken for granted.
My perspective broadened as I had more opportunities to go outside starting last year!
I thought rice was familiar to us and indispensable in our daily lives, and although I knew the process of making rice, I wanted to learn the gratitude of eating rice that we take for granted and the difficulty of growing it by being involved from scratch!
I also learned that sake has been drunk for celebrations and as gifts since ancient times, so I'm challenging this project to celebrate my 10th anniversary next year with everyone!"
Keywords: