10°C Cooler Even on Scorching Days! The Highly Anticipated "Wide Brim Cap" from the "Ultra Light Hat" Series, Which Shines on Hot Days, Launches July 8th!

ShaBō Wide Brim Cap

Marufuku Fiber Co., Ltd. (Head Office: Nishio City, Aichi Prefecture, Representative: Tomoyuki Murase), a manufacturer of UV and heat countermeasures products with 70 years of history, has rebranded its heat-prevention hats for agriculture into the "Ultra Light Hat" series of heat-shielding hats that are easy to use in outdoor settings and keep the inside of the hat 10°C cooler. Due to popular demand from many customers, the long-awaited "Wide Brim Cap" from the series will be released on July 8th (Wed.) at 12:00 PM on our official online shop.

Marufuku Fiber Official Online Shop (https://yake-nu.shop-pro.jp/?pid=192395914)

This product was planned and released in response to requests from users of the Ultra Light Hat, who asked for "a hat with a wider brim that can cover more of the face" and "a hat with the same functionality but a design for women."

The "ShaBō Ultra Light Hat" series features our proprietary "ShaBō Aluminum Cool Tech" technology, offering excellent heat shielding and breathability, keeping the hat's internal temperature 10°C cooler even under the blazing sun. With the Japan Meteorological Agency defining temperatures of 40°C or higher as "scorching days," this product is expected to be a solution for the extreme heat of 2025, which is being called "the hottest summer on record*."

In recent years, with record-breaking heatwaves continuing, interest in heat countermeasures has been growing for various everyday situations, such as commuting, going out in the city, playing with children in the park, or picking them up from school. The Ultra Light Hat series continues to be chosen by many customers as a heat-prevention hat that combines coolness from its unique heat-shielding technology with a comfortable fit.

*Reference: World Meteorological Organization (WMO), Report "State of the Climate in Asia 2025"

ShaBō Aluminum Cool Tech ■

● The secret to its coolness is a 3-layer structure using our original material "ShaBō Aluminum Cool Tech"

ShaBō Aluminum Cool Tech

Equipped with our proprietary "ShaBō Aluminum Cool Tech" technology, it achieves both heat shielding and breathability simultaneously. Tests conducted at the Nagoya City Industrial Research Institute showed that, compared to our own products, the internal hat temperature was actually over 10°C cooler.

Secret to Coolness

Wide Brim Cap ■

Available in 2 colors: Beige and Black

Wide brim blocks sunlight and allows wind to pass through, cutting UV rays by 99%

Utilizing Aluminum Cool Tech, which makes you feel up to approximately 10°C cooler even under the blazing sun. Its excellent breathability ensures a cool and comfortable fit, while the wide brim thoroughly covers the face to protect it from sunlight. With a lightweight design of only 67g, it is comfortable to wear for extended periods, making it perfect for travel and outings.

Chin Strap with Drawcord, Removable

Features an adjustable drawcord to prevent the hat from blowing away in the wind. The chin strap is hook-type and can be easily removed when necessary.

Adjustable Size, Machine Washable in a Net

It is a free size that can be adjusted from 53 to 60cm. Furthermore, it is easy to care for as it can be machine washed in a net.

Product Overview ■

Product Name: ShaBō Wide Brim Cap

Colors: Black, Beige

Material: Polyester, Polyethylene

Size: Free Size (53-60cm)

Price: ¥4,290 (tax included)

Product Page: https://yake-nu.shop-pro.jp/?pid=192395914

【About Marufuku Fiber Co., Ltd.】

Company Name: Marufuku Fiber Co., Ltd.

Head Office Location: 5 Toyomi, Togasaki-cho, Nishio City, Aichi Prefecture

Representative Director: Tomoyuki Murase

Business Activities: Planning, manufacturing, and sales of UV and heatstroke prevention products

Established: 1952

HP: https://www.marufuku.ne.jp/

MARUFUKU Rakuten Ichiba Store: https://www.rakuten.co.jp/suzukachan/

Marufuku Fiber Co., Ltd.