Protecting children from 'extreme heat days': Kids' version of the ultra-lightweight, 10°C-cooling 'Ultra Light Hat' is on sale

Marufuku Sen-i, a 70-year-old manufacturer of UV and heat protection products, has launched the 'Ultra Light Hat KIDS,' the first children's model in their popular heat-shielding hat series. It is now available at Hands stores nationwide in Japan.
新製品NQ 90/100出典:PR Times

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  • 📰 Published: May 26, 2026 at 20:30
  • 🔍 Collected: May 26, 2026 at 12:01
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## 'Ultra Light Hat KIDS' Launches in Stores

Marufuku Sen-i Co., Ltd. (Headquarters: Nishio City, Aichi Prefecture; Representative: Tomoyuki Murase), a manufacturer specializing in UV and heat protection products for 70 years, has released its highly anticipated 'Ultra Light Hat KIDS.' Following strong customer demand from users of the adult 'Ultra Light Hat' series—which consistently sells out—the kids' model is now available for purchase at Hands stores nationwide (excluding some locations).

This kids' version was created in response to concerns from parents about summer heat for their children. It offers a solution for the increasingly extreme summers, with the Japan Meteorological Agency defining days with temperatures over 40°C as 'extreme heat days' and 2025 noted as having one of the hottest summers on record.

Retaining the high functionality of the adult version, the kids' hat features the proprietary 'ShaBō Aluminum Cool Tech,' which keeps the inside temperature approximately 10°C cooler, even under direct sunlight. Designed for children who struggle to regulate their body temperature, it reduces heatstroke risks while maintaining a lightweight, breathable design for comfort during sweaty seasons. It also provides a gentle fit, UV protection with 99% shading rate, and durable, machine-washable fabric.

## Key Features of Ultra Light Hat KIDS

- UV Protection: With a 99.9% UV cut rate and 98% shading rate, it protects children's delicate skin from UV damage.
- 'ShaBō Aluminum Cool Tech': A three-layer structure using high-insulation, high-breathability material that keeps the temperature inside the hat over 10°C cooler according to tests conducted at the Nagoya Industrial Research Institute.
- Outdoor-ready design: Includes a water-repellent brim for light rain and a drawcord to prevent it from blowing off in the wind.
- Easy Care: Machine washable when placed in a laundry net.

FAQ

ウルトラライトハットKIDSは、帽子内温度をどれくらい下げられますか?

名古屋市工業研究所での試験において、自社品比較で帽子内温度が10℃以上涼しいという結果が出ています。

ウルトラライトハットKIDSの特徴は何ですか?

独自技術「ShaBo アルミクールテック」による遮熱性・通気性に加え、UVカット率99.9%、遮光率98%のUVケア性能を備えています。また、軽量設計で撥水加工が施されており、洗濯機での丸洗いも可能です。

どこで購入できますか?

丸福繊維公式オンラインショップおよび、全国のハンズ(一部店舗を除く)にて取り扱いを開始しています。

開発のきっかけは何ですか?

大人用ウルトラライトハットのユーザーから、「子ども用の夏の暑さが心配なので、キッズサイズが欲しい」という要望が寄せられたことがきっかけです。

洗濯は可能ですか?

はい、ネットに入れて洗濯機で丸洗いすることが可能です。