Sun Protection Face Cover 'Yake-nu' Renews 'Yake-nu Neck Gaiter' for Mountain Climbing and Outdoor Activities! Pre-release at the 12th Summer Mountain Festa! General Release Starts May 20th (Wednesday)!

The 'Yake-nu Neck Gaiter,' which consistently sells out, has been renewed.

Marufuku Sen-i Co., Ltd. (Headquarters: Nishio City, Aichi Prefecture; Representative: Tomoyuki Murase), which plans and manufactures sun protection and heatstroke prevention products, has surpassed 3 million cumulative sales and received 2nd place in Rakuten's 2025 annual ranking for the 'Sports & Outdoor' category. Furthermore, in February 2026, it was awarded the 'Best Shop' in the Sports Genre Award for 'Rakuten Shop of the Month.' The company sells the 'Yake-nu' series of face covers specifically for sun protection. This series offers a lineup tailored to various uses and scenes, including the popular summer model 'Yake-nu Sawa Cool' and the 'Yake-nu 99.9 Black Label,' which boasts the highest UV cut rate in the series and consistently sells out upon arrival. This time, a renewal of the cylindrical 'Yake-nu Neck Gaiter,' active in outdoor settings, has been decided. It will be exhibited at the '12th Summer Mountain Festa,' a comprehensive mountain-related event held on May 16th (Saturday) - 17th (Sunday), where it will be pre-released. General sales will begin on the official online shop from 12:00 PM on May 20th (Wednesday).

Marufuku Sen-i Official Online Shop (https://yake-nu.shop-pro.jp/?pid=173010624)

This product is an outdoor-specific Yake-nu developed with insights from visitors to the 'Summer Mountain Festa,' the largest mountain-related comprehensive event in the Chubu region. This renewal features a thinner, cooler fabric that is easier to feel the coolness. Additionally, by extending the length of the back of the neck by approximately 4cm, skin exposure is easier to suppress even when looking down. Unlike conventional Yake-nu products, the 'Yake-nu Neck Gaiter' adopts a larger stopper at the back for easy adjustment even while wearing mountain climbing gloves. With high functionality of 99.9% UV cut rate and UPF50+, it firmly protects the neck from strong sunlight.

Since its first appearance in early 2023, it has been a popular product that sells out every year. In recent years, summer heat has become increasingly severe, with the Japan Meteorological Agency defining temperatures of 40°C or higher as 'extreme heat days.' As the 'mountain opening' season for serious mountain climbing and outdoor activities approaches, this product will also be useful as a measure against the harsh heat to come.

* Aggregation period: August 17, 2024 (Saturday) - August 11, 2025 (Monday) for the Sports & Outdoor category.
* '12th Summer Mountain Festa' dates: May 16, 2026 (Saturday) and May 17, 2026 (Sunday).

■ Renewal Points ■

Length of the back of the neck

Updated to a thinner, cooler material, and the back of the neck has been extended by 4cm, preventing skin exposure even when looking down.

■ Features of the 'Yake-nu Neck Gaiter' for Mountain Climbing and Outdoor Activities ■

Size adjustment stopper adopted

It is a cylindrical type without fasteners, making it easy to put on and take off even with climbing gloves. It uses a large stopper for size adjustment instead of hook-and-loop fasteners or snap buttons.

High UV cut performance

UV rays are extremely strong at high altitudes during mountain climbing, increasing the risk of skin damage.

The Yake-nu Neck Gaiter has high functionality with a 99.9% UV cut rate and UPF50+, allowing you to spend time safely on the mountain where UV rays are strong.

Sleek silhouette and contact cooling

By using nylon fabric, a sleek silhouette is achieved. It has a smooth feel and can be used comfortably for long periods without strain.

It also has a contact cooling function, which is welcome for hot outdoor activities.

High stretchability

With high stretchability, it is less likely to shift even during intense sports activities and does not interfere with play.

It is recommended not only for mountain climbing but also for running and active scenes.

Design ideal for mountain climbing and outdoor activities

It has a shape-retaining tape (nose core) in the nose area, creating space around the mouth for easy breathing and preventing it from sticking to the skin even when sweating. It allows for hydration while wearing and covers the ears to prevent UV rays, making it an ideal design for mountain climbing and outdoor activities.

■ Many outdoor users love it! ■

This photo is from before the renewal.

Hiker Takakura, a YouTuber specializing in mountains and travel (= outdoor and lifestyle), also loves it. Great for fishing and other outdoor activities.

■ For sunny days, combining it with the 'Ultra Light Hat' is comfortable! ■

Recommended coordination for mountain climbing and outdoor activities available at MARUFUKU

The 'Ultra Light Hat' features proprietary 'Alumi Cool Tech' technology, achieving both heat shielding and breathability. Its special feature is a heat shielding function that keeps the temperature inside the hat 10°C cooler even under scorching sun. With a highly water-repellent brim that repels light rain and a drawcord to prevent it from being blown away by the wind, it is a heat-shielding hat perfect for outdoor activities.

Marufuku Sen-i Official Online Shop 'Ultra Light Hat' (https://yake
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