Restock of the consistently sold-out 'Yakenu Sou Cool Beige Pink' from UV protection face cover 'Yakenu'! Stay comfortable during the spring outing season as demand for heat and UV protection rises!

Yakenu Sou Cool Beige Pink

Marufuku Sen-i Co., Ltd. (Headquarters: Nishio City, Aichi Prefecture; Representative: Tomoyuki Murase), which plans and manufactures UV and heatstroke prevention products, sells the dedicated UV protection face cover series 'Yakenu'. The series has surpassed 3 million cumulative sales and won 2nd place* in the 'Sports & Outdoors Category' of the 2025 Rakuten Annual Rankings. Furthermore, it also won the Best Shop in the Sports Genre at the February 2026 'Rakuten Shop of the Month'. The series features a lineup tailored to various uses and scenes, including the popular summer model 'Yakenu Sou Cool' and the 'Yakenu 99.9 Black Label', which boasts the highest UV cut rate in the series and is highly supported, selling out every time it arrives. This time, 'Yakenu Sou Cool Beige Pink', which sold out after its release on February 24, will be restocked on the official online shop from 12:00 on Tuesday, April 14.

Marufuku Sen-i Official Online Shop (https://yake-nu.shop-pro.jp/?pid=137158678)

With extreme heat predicted again this year and an increasing awareness of UV and heat protection starting from early spring, we are restocking the popular 'Beige Pink' color, which sold out quickly upon arrival. As a color that combines functionality and design while brightening the face area with its soft hue, it has garnered support in a wide range of scenes such as commuting, cycling, and outdoor leisure.

'Yakenu Sou Cool' features a cooling material and has the characteristic of providing a chilly cooling sensation due to the heat of vaporization when wetted with water or when the sweat from wearing it evaporates. As demand grows for a UV cut face cover that supports both UV protection and heat relief in a single item—from the spring outing season when the sun begins to strengthen to mid-summer outdoor activities—this product's demand is expanding.

Particularly in recent years, as opportunities to spend long hours outdoors increase—from everyday scenes like commuting and shopping to outdoor sports—there is a growing interest in items that simultaneously provide 'coolness' and 'UV protection'. Yakenu Sou Cool continues to be chosen by many customers as a product equipped with functionality to meet such needs.

*Calculation period: August 17, 2024 (Sat) - August 11, 2025 (Mon) Sports & Outdoors Category

Especially Popular in the Summer Season! Excellent for Heat Protection too: Features of 'Yakenu Sou Cool'
'Yakenu Sou Cool' Exceeds 780,000 Cumulative Sales*
A lineup of 5 colors: Black, Beige, Light Gray, Navy, and the newly added Beige Pink.
*Calculation period: January 1, 2017 - January 30, 2026

■ Wet it for a 'water-sprinkling effect' that makes it cool and comfortable!
Because it uses a cooling material fabric, you can lower the surrounding temperature through the action of vaporization heat when wetted with water or when your own sweat evaporates.

■ 'Shorter length' ensures it doesn't get in the way even during vigorous movement
Size comparison between 'Yakenu Standard' and 'Yakenu Sou Cool'
Designed to be shorter compared to 'Yakenu Standard', allowing wind to easily pass through and preventing stuffiness.
Since your clothes are less likely to get wet even if you use it wet with water, it is recommended for those who move their bodies during sports or work.

■ Layered special raw fibers keep the nose and cheeks cool and comfortable with a 99% UV cut
Double-layered around the eyes for a 99.4% UV cut rate.
The double-layered eye area has a UV cut rate of 99.4% and securely covers the upper cheeks, which are most prone to sunburn.

■ Recommended for sports and outdoors with 'Shape-stabilizing tape'
Contains 'Shape-stabilizing tape'
Because it contains shape-stabilizing tape made of plastic resin, it creates a space between the mouth and nose to make breathing easier, and the fabric won't stick to the skin even if the wind blows during sports.

■ Equipped with 'Breathe-Through Tech', so it's not suffocating
The greatest feature of Yakenu is its upper and lower two-part structure designed to avoid suffocation.
'Breathe-Through Tech' Logo Mark
'Breathe-Through Tech' is a patented opening separate structure that eliminates breathing difficulties. It is an innovative design* that allows you to drink beverages as is and prevents glasses from fogging up.
*Compared to our conventional products

3 Unique Points of Yakenu
■ Maintaining the highest level of UV protection forever
Economical as the UV cut doesn't degrade no matter how many times you wash it.
Yakenu uses safe and secure Japanese high-functionality yarn, and titanium with UV-blocking effects is kneaded directly into the fabric (yarn) itself. Since it is not a post-processing, the effect remains even after washing.