[At JR Kyoto Isetan] Kyoto Uji's HOHO HOJICHA Hojicha Specialty Store to Hold a 14-Day Limited POP-UP STORE Starting July 8 (Wed)!

"HOHO HOJICHA Hojicha Specialty Store" POP-UP STORE

HOHO HOJICHA Hojicha Specialty Store, popular for its authentic roasted tea aroma and deep flavor, will be holding a limited-time pop-up store at "JR Kyoto Isetan," a department store directly connected to Kyoto Station. The store will feature a wide lineup including the new "Gokujo Hoho Pudding," their No. 1 best-selling Hojicha Castella, and award-winning hojicha from the Japan Tea AWARD.

Location: JR Kyoto Isetan, B1F, in front of the East Entrance Promotion Area

Period: July 8, 2026 (Wed) - July 21, 2026 (Tue)

Business Hours: 10:00 AM - 8:00 PM *Subject to facility operating hours

\【New Product】First appearance at this event! Hojicha pudding that can be stored at room temperature/

"Gokujo Hoho Pudding" Single item ¥781 (tax included)

Gokujo Hoho Pudding

HOHO HOJICHA's new product, "Gokujo Hoho Pudding," makes its first appearance at this event!

A smooth and rich hojicha pudding with a superb umami and rich aroma.

Using high-quality gyokuro *roasted tea and a unique heating technology that allows for long-term storage at room temperature without preservatives, it achieves a powerful hojicha aroma and rich flavor that spreads from the first bite.

Packaged in a cute bottle resembling a teapot, it's perfect as a treat for yourself or as a gift. Please try this unique product that you can't get anywhere else.

* Tencha (碾茶) is the tea leaf used to make matcha.

\Fluffy melt-in-your-mouth chocolate x hojicha sweets/

"Hoho Brownie" Single item ¥351 (tax included) / 4 pieces ¥1,401 (tax included) / 8 pieces ¥2,801 (tax included)

Hoho Brownie

A luxurious baked confection made with abundant hojicha powder carefully selected by tea masters.

Enjoy the fragrant aroma of hojicha and the deep umami of smooth chocolate, with a gentle texture that melts in your mouth.

Individually wrapped for easy sharing, it's recommended for both personal enjoyment and as a gift.

\HOHO's No. 1 Popular Item! Tencha Hojicha Sweets/

"Premium Hojicha Castella" Half loaf (5 slices) ¥1,481 (tax included)

Premium Hojicha Castella

HOHO's No. 1 best-selling luxurious hojicha castella made with tencha.

Made with abundant high-quality tencha hojicha powder carefully selected by tea masters in Kyoto Uji, it brings out a rich aroma and deep umami. Furthermore, the fluffy dough baked by Kyoto's castella artisans enhances the fragrant taste and gentle sweetness that fills your mouth. It pairs well with warm hojicha, black tea, and Japanese tea, making it perfect for tea time. It can be stored at room temperature for a long time, making it an ideal souvenir for family and friends living far away.

\Hojicha Awarded at the Japan Tea AWARD/

"Yorokobi no Hojicha" Teabag (15 bags) ¥1,281 (tax included) / "Hojicha Teabag" (6 bags) ¥581 (tax included)

Yorokobi no Hojicha

✦ Japan Tea AWARD Platinum Award (2021)

✦ Japanese Tea Selection Paris Bronze Award (2022)

A hojicha made from carefully selected tencha stems from across the country, offering an elegant aroma and a refined, delicate flavor.

It leaves a subtle sweetness and a deep, lingering aftertaste. The teabag format is easy to drink in any situation and is recommended for home use as well as for gifts. The charming tea box packaging is also attractive. Please enjoy the aroma and taste of this special hojicha, highly acclaimed both domestically and internationally.

\Tea Box Series (15 teabags) also recommended for gifts, all varieties available/

"Shiawase no Hojicha" ¥1,181 (tax included) / "Kiwami no Hojicha" ¥1,381 (tax included) / "HOHOCHA" ¥1,481 (tax included)

In addition to "Yorokobi no Hojicha," the popular tea box series includes "Shiawase no Hojicha" with its rich aroma and refreshing aftertaste, "Kiwami no Hojicha" with a deep flavor from high roasting, and "HOHOCHA" with a fragrant and smooth taste.

Please enjoy the differences in aroma and taste of each unique hojicha.

\Perfect for topping ice cream and yogurt, or making hojicha lattes♪/

"Gokujo Hojicha Mitsu" ¥981 (tax included)

Gokujo Hojicha Mitsu

A rich hojicha syrup condensed with the deep umami and sweetness of hojicha.

Made with abundant powder from carefully roasted stems of high-quality tencha, also used as a raw material for matcha, it offers a rich aroma and deep flavor.

It can be used in various ways, such as pouring over ice cream or yogurt, or mixing with milk to make a hojicha latte. It contains no artificial sweeteners, colorings, or preservatives, and is almost caffeine-free, making it suitable for a wide range of people, from children to those who need to take care of their health. It is a popular item at events every year. Please try it at least once.

\Easy at home! Hojicha Latte Series/

From left: "Hojicha Chocolate Latte" ¥781 (tax included) / "Hojicha Latte" ¥731 (tax included) / "Gokujo Tencha Hojicha Latte" ¥831 (tax included)

Hojicha Latte Series

A hojicha latte series that is lightly sweetened and refreshing.

This hojicha powder allows you to easily make a latte by dissolving it in hot water. Using hot milk will enhance the rich umami and creaminess.

"Gokujo Tencha Hojicha Latte" uses high-quality tencha, the raw material for matcha, offering a stronger hojicha aroma and richer umami. "Hojicha Chocolate Latte" uses abundant cocoa powder, harmonizing the rich aroma of cacao with the deep flavor of hojicha. It has a profound taste with a blend of sweetness and slight bitterness.

\Light Roast, Medium Roast, Dark Roast - Choose your favorite hojicha/

From left: "Light Roast Hojicha Powder" / "Medium Roast Hojicha Powder" / "Dark Roast Hojicha Powder" Can type ¥881 (tax included) - Bag type ¥1,481 (tax included)

Hojicha Powder

Hojicha powder made by carefully roasting selected hojicha tea leaves to the core and grinding them into a powder.

You can choose from three types: light roast, medium roast, and dark roast, according to your intended use and preference.

Light roast has a gentle and light aroma with a refreshing taste. Medium roast has a balanced aroma and a mellow taste. Dark roast has a strong and rich flavor. It can be used in a wide range of applications, such as hojicha lattes mixed with milk or soy milk, for confectionery, or as a topping for puddings and ice cream.

Find your preferred aroma and taste.

\Easy tea time by dissolving/

"Hojicha Stick" (10 sticks) ¥1,181 (tax included)

Hojicha Stick

A product made by carefully roasting selected tea leaves and processing them into stick form.

Simply add hot or cold water to enjoy the rich aroma and deep flavor. The stick type is easy to carry, making it ideal for use at home, at work, or on the go. It is also low in caffeine, making it recommended for consumption before bedtime. Try it as a companion for your tea break.

At the JR Kyoto Isetan event,

HOHO HOJICHA Hojicha Specialty Store's POP-UP STORE will be held for a limited 14 days from July 8 (Wed) to July 21 (Tue), 2026!

In addition to popular standard products, we will offer a wide variety of hojicha products, including the new "Gokujo Hoho Pudding" appearing for the first time at this event, and award-winning teas perfect for gifts, allowing you to experience the charm of hojicha from home use to gifts. Please visit us during this opportunity to enjoy the aroma and taste of high-quality hojicha from Uji.

About "HOHO HOJICHA Hojicha Specialty Store"

A hojicha specialty store with its main branch in Uji, Kyoto.

As interest in hojicha grows both domestically and internationally in recent years, we propose various ways to enjoy hojicha as a brand that delivers high-quality hojicha. With the concept of "bringing your daily mood closer to stress-free through time spent with hojicha," we pursue the ultimate hojicha under the supervision and guidance of tea masters. We convey the charm of hojicha from Kyoto Uji to the world.

【Official Website】https://www.hohohojicha.com

【Official Instagram】https://www.instagram.com/hohohojicha

【Contact】info@hohohojicha.com

HOHO HOJICHA Hojicha Specialty Store Uji Main Branch

【Address】51-2 Uji Myoraku, Uji City, Kyoto Prefecture

【TEL】0774-22-0977

【Business Hours】10:00 AM - 6:00 PM 《Open daily》

HOHO HOJICHA Hojicha Specialty Store Kyoto Station Branch

*Retail sales only. No cafe menu available.

【Address】Kyoto Station Building 1F, Omiyage Koji Kyokomachi, 901 Higashi-Shiokoji-cho, Shimogyo-ku, Kyoto City

【TEL】075-585-2650

【Business Hours】8:30 AM - 8:00 PM 《Open daily》

HOHO HOJICHA Hojicha Specialty Store Kyoto Station Hachijoguchi Branch

*Takeout specialty store

【Address】Miyakomichi, 31-1 Higashi-Shiokoji Kamadono-cho, Shimogyo-ku, Kyoto City

【TEL】075-606-1231

【Business Hours】9:00 AM - 8:00 PM 《Open daily》