Making 'Mosquitoes' an Icon of Summer: Kincho x Nakagawa Masashichi Shoten Collaboration Enters Its 9th Year

Key facts

  • Making 'Mosquitoes' an Icon of Summer: Kincho x Nakagawa Masashichi Shoten Collaboration Enters Its 9th Year
  • Nakagawa Masashichi Shoten, established in 1716, will release 16 collaboration items with the heritage brand Kincho starting May 26, 2026.
  • Source: PR Times
  • Date: May 20, 2026

Direct answer

Nakagawa Masashichi Shoten, established in 1716, will release 16 collaboration items with the heritage brand Kincho starting May 26, 2026.

Citation
Making 'Mosquitoes' an Icon of Summer: Kincho x Nakagawa Masashichi Shoten Collaboration Enters Its 9th Year (May 20, 2026), PR Times
Source
PR Times
Date
May 20, 2026
Nakagawa Masashichi Shoten, established in 1716, will release 16 collaboration items with the heritage brand Kincho starting May 26, 2026.
新製品NQ 46/100出典:PR Times

📋 Article Processing Timeline

  • 📰 Published: May 20, 2026 at 20:00
  • 🔍 Collected: May 20, 2026 at 11:31
  • 🤖 AI Analyzed: May 20, 2026 at 11:42 (10 min after Collected)
## 9th Year of Collaboration, Featuring the 'Mosquito' as the Protagonist

Nakagawa Masashichi Shoten, a traditional company in Nara established in 1716, announced its 9th consecutive collaboration with Kincho (Dainihon Jochugiku Co., Ltd.), the creator of the world's first mosquito coil (established 1885). A total of 16 items, including four new products, will be available starting May 26, 2026, at Nakagawa Masashichi Shoten stores nationwide and its online shop.

Having both produced tools related to mosquitoes—Kincho with mosquito-repelling tools and Nakagawa Masashichi Shoten with mosquito-net-inspired kitchen cloths—this partnership has grown into a popular series since 2018, selling over 90,000 units across 38 item types. This year's collection features the mosquito and its repellent tools as the main design elements, transforming the nuisance into a charming, iconic summer motif.

### Three New 'Sarashara' (Smooth) Tenugui
Using special looped thread, these cloths feature a unique textured, smooth touch. Their longer design allows them to be worn around the neck or as a sunshade.

* **Kaya-goshi (Mosquito Net Grid)**: Inspired by Nara's traditional mosquito nets, with a small mosquito tucked away in the corner.
* **Katori-dogu-zukushi (Mosquito Tool Collection)**: Features classic Kincho products, with one mosquito humorously flipped over.
* **Yoku-kiku**: An original textile based on the iconic 'Yoku-kiku' (Effective) text found on vintage enamel signs.

### Mosquito Coil Pouch Set
Includes a pouch made from 'Kaya-ori' (mosquito net fabric), mini-sized Kincho coils, and matches, making it perfect for outdoor use.

Additional items such as furoshiki, Seto ware incense dishes, and Arita ware decorative jars are also part of the expanded lineup.

FAQ

Why are Nakagawa Masashichi Shoten and Kincho collaborating?

Both companies have a long history of making products related to 'mosquitoes' (mosquito nets and mosquito coils).

What are the features of the Sarashara Tenugui?

It uses special looped thread to create a textured, smooth touch and is longer than standard tenugui for versatile use.

What is included in the Kincho Mosquito Coil Pouch Set?

It includes a 'Kaya-ori' (mosquito net fabric) pouch, 20 mini-size Kincho mosquito coils, and original matches in a tin.