Hiroshima Toyopet Launches New Membership Organization "Hiroshima Plus Club"

Hiroshima Toyopet Co., Ltd. (Headquarters: Nishi-ku, Hiroshima City; hereinafter "Hiroshima Toyopet") has established a new membership organization, "Hiroshima Plus Club," to provide a better car life tailored to each customer, and began recruiting members on April 1. As the foundational system for this organization, the company has adopted "Tarupo," a regional co-creation platform operated by The Chugoku Shimbun Co., Ltd. (Headquarters: Naka-ku, Hiroshima City; hereinafter "Chugoku Shimbun"). Through the collaboration of "regional platform x car dealership," both companies will strongly promote the realization of a rich lifestyle for local customers.

### Background and Purpose of Introduction
Hiroshima Toyopet is moving beyond its vehicle sales-centric business model as a car dealership, aiming to be a company that continuously adds various excitement to daily life in Hiroshima and to customers' lifestyles. This time, "Tarupo," a community-rooted platform, was adopted as a mechanism to further deepen connections with customers.

"Tarupo" is based on the concept of "connecting regions, companies, and local governments to solve challenges and create businesses," and boasts a strong membership base of over 370,000 people. Hiroshima Toyopet aims to evolve car life in Hiroshima into something more enjoyable and convenient by utilizing "Tarupo"'s functions such as its point system and event support. Chugoku Shimbun strongly supports the DX (Digital Transformation) of regional companies and the revitalization of the local economy through the provision of this platform.

### Specific Initiatives at "Hiroshima Plus Club"
Utilizing the platform functions of "Tarupo," the following services will be deployed:

* **Providing customer benefits (point function):**
Points will be provided according to activities such as来店 (visits) and event participation. Points can be exchanged for digital gifts usable at convenience stores, restaurants, donations, and more.
* **Event support and community building:**
At various events hosted by Hiroshima Toyopet, seamless experiences tailored to each customer will be provided, from application for participation to admission and after-sales service.
* **Collaboration with newspaper services:**
Customers can seamlessly access reliable local news provided by Chugoku Shimbun through their "Tarupo" ID.

### New Membership Campaign Information
A new membership campaign is being held to commemorate the launch of "Hiroshima Plus Club."

* **Target:** Those who newly join by the end of June 2026
* **Content:** 1,000 Tarupo points will be presented to 100 winners chosen by lottery each month.
* **Application Method:** Automatic entry upon registration completion (no application procedure required)

### Official Website
"Hiroshima Plus Club": https://www.h-toyopet.com/h-plusclub

### Company Profile

**Hiroshima Toyopet Co., Ltd.**
Location: 7-8 Kannon-machi, Nishi-ku, Hiroshima City, 733-0031
Representative: Hideaki Furuya, Representative Director and President
Founded: June 1, 1938
Business activities:
* Toyota new car sales
* Retail and wholesale sales of used cars
* Automobile repair, vehicle inspection, and legal inspection maintenance agency services
* Sales of genuine Toyota parts
* Sales of automotive products and equipment
* Non-life and life insurance agency services
* Sales of information and communication devices
* Leasing services
* Lexus new car and CPO sales
Official website: https://www.h-toyopet.com/

**The Chugoku Shimbun Co., Ltd.**
Location: 7-1 Dobashi-cho, Naka-ku, Hiroshima City, 730-8677
Representative: Tetsuya Okahata, Representative Director and President
First published: May 5, 1892
Business activities: Diversified businesses closely linked to the lives and culture of local residents, such as publishing the daily newspaper "Chugoku Shimbun," operating the news website "Chugoku Shimbun Digital," and organizing cultural and sports events. From March 2024, new membership platform "Tarupo" and news app "Mimimi" services have been launched, aiming for regional revitalization in the Chugoku region.
Official website:
Corporate site: https://chugoku-np.com
Tarupo official site: https://tarupo.jp
Chugoku Shimbun Digital: https://www.chugoku-np.co.jp