Announcement of Renewal Opening of Shoen Kyuan at Ueda Onsen, Nagano Prefecture
Key facts
- Announcement of Renewal Opening of Shoen Kyuan at Ueda Onsen, Nagano Prefecture
- Shoen Kyuan at Ueda Onsen will undergo a phased renewal with the concept of 'A lodging that connects Sanada Ninja culture to the future,' offering a new accommodation experience that blends Japanese tranquility with the world of 'shinobi' (ninja). This renewal aims to be an initiative that conveys Ueda's history and culture to the future in an 'experiential form.' The grand opening is scheduled for Tuesday, July 7, Reiwa 8 (2026), with all 11 rooms opening.
- Source: PR Times
- Date: June 10, 2026
Direct answer
Shoen Kyuan at Ueda Onsen will undergo a phased renewal with the concept of 'A lodging that connects Sanada Ninja culture to the future,' offering a new accommodation experience that blends Japanese tranquility with the world of 'shinobi' (ninja). This renewal aims to be an initiative that conveys Ueda's history and culture to the future in an 'experiential form.' The grand opening is scheduled for Tuesday, July 7, Reiwa 8 (2026), with all 11 rooms opening.
- Citation
- Announcement of Renewal Opening of Shoen Kyuan at Ueda Onsen, Nagano Prefecture (June 10, 2026), PR Times
- Source
- PR Times
- Date
- June 10, 2026
Shoen Kyuan at Ueda Onsen will undergo a phased renewal with the concept of 'A lodging that connects Sanada Ninja culture to the future,' offering a new accommodation experience that blends Japanese tranquility with the world of 'shinobi' (ninja). This renewal aims to be an initiative that conveys Ueda's history and culture to the future in an 'experiential form.' The grand opening is scheduled for Tuesday, July 7, Reiwa 8 (2026), with all 11 rooms opening.
📋 Article Processing Timeline
- 📰 Published: June 10, 2026 at 05:13
- 🔍 Collected: June 9, 2026 at 20:21
- 🤖 AI Analyzed: June 12, 2026 at 16:51 (68h 30m after Collected)
Ueda Onsen Shoen Kyuan will implement a phased renewal to offer a new accommodation experience that fuses Japanese tranquility with the worldview of 'shinobi' (ninja), under the concept of 'A lodging that connects Sanada Ninja culture to the future.'
This renewal is not merely a renovation, but an initiative to convey Ueda's history and culture to the future in an 'experiential form.'
■Background of the Renewal
What do tourists seek when they visit Ueda?
This project began by re-examining that very question.
In the current era, with the advancement of the internet and AI, it is possible to obtain a great deal of information before visiting.
Amidst this, what is sought as a reason to actually visit a place is 'value that can only be experienced there.'
Ueda has a background as the stage for movies and history, and a unique culture of Sanada Ninjas.
However, places where one can 'feel these as an experience' are still not sufficient.
Therefore, this facility will integrate history, culture, food, and space, and proceed with creating a lodging where guests can experience the history and culture of the Sanada Ninjas, passed down in Ueda, through their stay.
We will provide accommodations where guests can touch upon Ueda's stories and feel its charm.
■Facility Features
- A lodging located in Ueda Onsen, valuing history and tranquility
- A cultural dissemination hub based on the history of Sanada Ninjas and 'aruki miko' (wandering shrine maidens)
- Dissemination of regional culture in collaboration with academic institutions, local governments, and tourism organizations
■Invitation to the Preview Tour
Prior to the grand opening, Ueda Onsen Shoen Kyuan will hold a preview tour where you can see the facilities.
【Date and Time】
Sunday, July 5, Reiwa 8 (2026) & Monday, July 6, Reiwa 8 (2026)
12:00 PM - 8:00 PM
Please experience the reborn Kyuan, including the Ninja Area, Japanese Area, and Sanada Chaya Tsumugi.
【Inquiries】
TEL: 0268-22-2353
We sincerely look forward to your visit.
■Grand Opening
Tuesday, July 7, Reiwa 8 (2026)
All 11 rooms open
■About the Ninja Area
The Ninja Area consists of 6 rooms.
Utilizing the texture of wood and soft lighting, it expresses a 'space of shinobi' where tranquility and tension coexist.
It incorporates 'historical experience-based accommodation演出' where the stay itself becomes a story, inviting guests into the world of shinobi.
■Sanada Chaya Tsumugi
An 'experiential teahouse' for staying in Ueda and experiencing Sanada's history.
Through experiences such as dressing in ninja costumes or yukata, blowgun practice, and historical explanations via video, you can enjoy the culture unique to Ueda, a land associated with Sanada, and the world of shinobi with all five senses.
Furthermore, we offer hospitality that fuses the region's traditional herbal medicine culture with the worldview of shinobi. Through herbal teas and special dining experiences, you can gain a deeper understanding of Ueda's history and climate.
Enjoy a stay that goes beyond just sleeping, where you can touch upon Ueda's stories.
Hospitality Services for Guests Staying at Chaya Tsumugi
■Provided Menu (Free for Guests)
- Choice of herbal tea upon arrival
- Rokumon no Mukae-zen ~ Japanese Afternoon Tea ~
- Free Drink Bar
- Local alcoholic beverages available for a fee
■Main Initiatives
Becoming a Hub for Ninja Tourism
- Cultural dissemination based on the historical facts of Sanada Ninjas and 'aruki miko'
- Construction of a wide-area collaborative ninja tourism route
- Design of realistic experiences in collaboration with ninja groups
Academic Collaboration and Human Resource Development
- Research on 'Ninja Tourism and Regional Revitalization' at Ryutsu Keizai University
- Monitoring tour conducted by Tokyo University of Science Ninja Circle
- Ninja culture dissemination project for overseas audiences
*Looking ahead, we will strengthen our global outreach, anticipating inbound tourism from overseas.
■Inquiries
Ueda Onsen Shoen Kyuan (Ueda Onsen Co., Ltd.)
1-1-84 Ote, Ueda City, Nagano Prefecture, 386-0024
TEL: 0268-22-2353
Mail: shoen@ueda.ne.jp
Official Website
Keywords:
This renewal is not merely a renovation, but an initiative to convey Ueda's history and culture to the future in an 'experiential form.'
■Background of the Renewal
What do tourists seek when they visit Ueda?
This project began by re-examining that very question.
In the current era, with the advancement of the internet and AI, it is possible to obtain a great deal of information before visiting.
Amidst this, what is sought as a reason to actually visit a place is 'value that can only be experienced there.'
Ueda has a background as the stage for movies and history, and a unique culture of Sanada Ninjas.
However, places where one can 'feel these as an experience' are still not sufficient.
Therefore, this facility will integrate history, culture, food, and space, and proceed with creating a lodging where guests can experience the history and culture of the Sanada Ninjas, passed down in Ueda, through their stay.
We will provide accommodations where guests can touch upon Ueda's stories and feel its charm.
■Facility Features
- A lodging located in Ueda Onsen, valuing history and tranquility
- A cultural dissemination hub based on the history of Sanada Ninjas and 'aruki miko' (wandering shrine maidens)
- Dissemination of regional culture in collaboration with academic institutions, local governments, and tourism organizations
■Invitation to the Preview Tour
Prior to the grand opening, Ueda Onsen Shoen Kyuan will hold a preview tour where you can see the facilities.
【Date and Time】
Sunday, July 5, Reiwa 8 (2026) & Monday, July 6, Reiwa 8 (2026)
12:00 PM - 8:00 PM
Please experience the reborn Kyuan, including the Ninja Area, Japanese Area, and Sanada Chaya Tsumugi.
【Inquiries】
TEL: 0268-22-2353
We sincerely look forward to your visit.
■Grand Opening
Tuesday, July 7, Reiwa 8 (2026)
All 11 rooms open
■About the Ninja Area
The Ninja Area consists of 6 rooms.
Utilizing the texture of wood and soft lighting, it expresses a 'space of shinobi' where tranquility and tension coexist.
It incorporates 'historical experience-based accommodation演出' where the stay itself becomes a story, inviting guests into the world of shinobi.
■Sanada Chaya Tsumugi
An 'experiential teahouse' for staying in Ueda and experiencing Sanada's history.
Through experiences such as dressing in ninja costumes or yukata, blowgun practice, and historical explanations via video, you can enjoy the culture unique to Ueda, a land associated with Sanada, and the world of shinobi with all five senses.
Furthermore, we offer hospitality that fuses the region's traditional herbal medicine culture with the worldview of shinobi. Through herbal teas and special dining experiences, you can gain a deeper understanding of Ueda's history and climate.
Enjoy a stay that goes beyond just sleeping, where you can touch upon Ueda's stories.
Hospitality Services for Guests Staying at Chaya Tsumugi
■Provided Menu (Free for Guests)
- Choice of herbal tea upon arrival
- Rokumon no Mukae-zen ~ Japanese Afternoon Tea ~
- Free Drink Bar
- Local alcoholic beverages available for a fee
■Main Initiatives
Becoming a Hub for Ninja Tourism
- Cultural dissemination based on the historical facts of Sanada Ninjas and 'aruki miko'
- Construction of a wide-area collaborative ninja tourism route
- Design of realistic experiences in collaboration with ninja groups
Academic Collaboration and Human Resource Development
- Research on 'Ninja Tourism and Regional Revitalization' at Ryutsu Keizai University
- Monitoring tour conducted by Tokyo University of Science Ninja Circle
- Ninja culture dissemination project for overseas audiences
*Looking ahead, we will strengthen our global outreach, anticipating inbound tourism from overseas.
■Inquiries
Ueda Onsen Shoen Kyuan (Ueda Onsen Co., Ltd.)
1-1-84 Ote, Ueda City, Nagano Prefecture, 386-0024
TEL: 0268-22-2353
Mail: shoen@ueda.ne.jp
Official Website
Keywords:
FAQ
What kind of inn is Shoen Kyuan?
It is an inn in Ueda Onsen, Nagano Prefecture, with the concept of 'A lodging that connects Sanada Ninja culture to the future,' offering an experiential accommodation facility that blends Japanese tranquility with the world of shinobi.
What has changed with the renewal?
New areas like the 'Ninja Area' and 'Sanada Chaya Tsumugi' have been added, enriching content where guests can experience Sanada Ninja and local culture with all five senses, including wearing ninja costumes, blowgun practice, and herbal teas.
What history and culture of Ueda can be experienced?
In addition to the history and culture of Sanada Ninjas, guests can experience the history of 'aruki miko' (wandering shrine maidens) and the region's traditional herbal medicine culture.
When are the preview tour and grand opening?
The preview tour is on July 5-6, Reiwa 8 (2026), and the grand opening is on July 7, Reiwa 8 (2026).
What kind of experiences are available?
Guests can enjoy experiences such as wearing ninja costumes/yukata, blowgun practice, historical explanations via video, herbal teas, and Japanese afternoon tea.