Ueda Shokai Launches 'PROJECT U Channel' to Reveal the Hidden Side of Manufacturing

Ueda Shokai Co., Ltd. (Headquarters: Noboribetsu City, Hokkaido; President & CEO: Rota Ueda) has launched a YouTube program titled 'PROJECT U Channel' on June 30, 2026, to clearly communicate the technology and behind-the-scenes aspects of concrete products. Alongside the channel, a dedicated website has also been launched. The first episode focuses on the development project of the pillars supporting the retractable roof at ES CON FIELD HOKKAIDO, showcasing the company's three-and-a-half-year journey of challenges and innovation using precast concrete technology.

Dedicated Website: https://www.ueda-gr.jp/recruit/projectu/

YouTube Page: https://www.youtube.com/@ProjectUch

PROJECT U Channel Key Visual

Stories of Concrete That Break the Mold

The channel aims to clearly communicate the development and manufacturing sites of concrete products—rarely seen by the public—and the challenges faced by engineers supporting infrastructure, to local communities and the next generation of manufacturing talent. Focusing on Ueda Shokai's 'out-of-the-box ideas' and 'craftsman's spirit,' the program introduces in an accessible way the role of concrete in daily life and urban development, technical ingenuity, and the manufacturing process.

Program Navigator Introduction

The program features Manya Kouno from the comedy duo Oklahoma, widely active in Hokkaido's television programs, as the navigator. He approaches the world of concrete from the viewer's perspective, clearly explaining the appeal of Ueda Shokai's technology and manufacturing.

Episode 1: The Secret Development of the Pillars Supporting ES CON FIELD HOKKAIDO's Retractable Roof

Mission 01 highlights the development project of the pillars supporting the massive retractable roof at ES CON FIELD HOKKAIDO, which opened in 2023. The program features Ueda Shokai engineers involved in the development, discussing the three-and-a-half-year journey of challenges and innovation using precast concrete technology.

Video Title: [Mission 01] Can We Build the Pillars Supporting ES CON FIELD HOKKAIDO's Massive Retractable Roof!!

Guests: Tetsuya Nishikawa, Executive Officer; Seita Sasahara, Head of Design Department

Video URL: https://youtu.be/QtTlp-NNniw

Upcoming Releases

Future episodes will sequentially feature projects revealing Ueda Shokai's manufacturing secrets, including Mission 02 on the ethical concrete 'TUTUMU' and Mission 03 on the concrete sauna 'CUBERU'.

CEO Statement

Rota Ueda, President & CEO, Ueda Shokai Co., Ltd.

'Concrete is a familiar material that supports our daily lives and cities, yet there are few opportunities to learn about its technology and manufacturing sites. Through the PROJECT U Channel, we aim to clearly convey our challenges and the potential of concrete to local communities and the next generation.'

About Ueda Shokai Co., Ltd.

Founded in 1925 and headquartered in Noboribetsu City, Hokkaido, Ueda Shokai is a manufacturer of concrete products. Through the production and sale of concrete products, the company contributes to safe and secure infrastructure development and vibrant urban planning. With continuously refined technical capabilities and forward-thinking innovation, it engages in manufacturing that solves various social challenges.

Company Information

Company Name: Ueda Shokai Co., Ltd.

Representative: President & CEO Rota Ueda

Address: 2-5-1 Shinkawa-cho, Noboribetsu City, Hokkaido 059-0015

Ueda Shokai Website: https://www.concrete.ueda-gr.jp/

UEDA GROUP Website: https://www.ueda-gr.jp/