Sanyei Corporation Signs Exclusive European Distribution Agreement for 'WALL' TV Stand Brand

German Sanyei GmbH (Düsseldorf, Germany; President: Hiroshi Ashida), the European headquarters of Sanyei Corporation (Taito-ku, Tokyo; President: Masami Mizukoshi; Tokyo Stock Exchange Standard Market: 8119), has signed an exclusive distribution agreement with Nakamura Co., Ltd., the developer of the 'WALL' TV stand brand. Business operations have commenced across the European region, including the EEA, the United Kingdom, and Switzerland.

The Japanese brand 'WALL' operates under the philosophy of 'rethinking lifestyle and updating the ordinary,' designing optimal viewing environments for any space. Its hit TV stands feature a minimalist design that creates an immersive viewing experience, supported by excellent mobility and stability for large screens. Cumulative shipments have exceeded 1 million units.

In addition to being highly customizable with a wide range of dedicated options to suit individual lifestyles, the products balance functionality based on high-safety engineering with aesthetic beauty that has won numerous global design awards. Through products that create 'freedom of placement' and 'comfortable scenery,' the brand proposes new spatial experiences.

German Sanyei GmbH has been focusing on expanding excellent Japanese products into the European market through various partnerships, including agency agreements with metalworking suppliers in Tsubame City, Niigata Prefecture, and the Tsubame Chamber of Commerce and Industry, as well as distribution agreements with the long-established cookware brand 'Vita Craft.' With this new partnership to sell the outstanding Japanese brand 'WALL' in the European region, the company will further promote brand development in collaboration with partner companies.

Currently, the Sanyei Corporation Group has positioned 'expansion of overseas sales' as one of the growth drivers in its medium-term management plan, 'SANYEI 2025.' Through the promotion of growth drivers including this initiative, the group aims to expand sales of products that contribute to its motto 'Good things for living.' Under the corporate philosophy of 'Zui-en' (the spirit of following one's destiny), the company values the heart of mutual support and development among people met through these connections, aiming to further strengthen its international business.