Mitsumatsu Corporation's Fashion Consulting Room Supervises New "Sunglasses Chosen by Personal Color" Product for Eyewear Brand "Zoff"
Key facts
- Mitsumatsu Corporation's Fashion Consulting Room Supervises New "Sunglasses Chosen by Personal Color" Product for Eyewear Brand "Zoff"
- Mitsumatsu Corporation, celebrating its 93rd anniversary, announced that its Fashion Consulting Room has supervised the creation of "Sunglasses Chosen by Personal Color," a new line of 24 items for the eyewear brand "Zoff." These sunglasses will be available from June 5th through select online stores. The collection focuses on enhancing individual charm by aligning with personal colors, featuring Boston and Wellington frame shapes. A dedicated webpage will also offer a simple personal color diagnostic tool to guide customers in selecting the most flattering colors.
- Source: PR Times
- Date: June 12, 2026
Direct answer
Mitsumatsu Corporation, celebrating its 93rd anniversary, announced that its Fashion Consulting Room has supervised the creation of "Sunglasses Chosen by Personal Color," a new line of 24 items for the eyewear brand "Zoff." These sunglasses will be available from June 5th through select online stores. The collection focuses on enhancing individual charm by aligning with personal colors, featuring Boston and Wellington frame shapes. A dedicated webpage will also offer a simple personal color diagnostic tool to guide customers in selecting the most flattering colors.
- Citation
- Mitsumatsu Corporation's Fashion Consulting Room Supervises New "Sunglasses Chosen by Personal Color" Product for Eyewear Brand "Zoff" (June 12, 2026), PR Times
- Source
- PR Times
- Date
- June 12, 2026
Mitsumatsu Corporation, celebrating its 93rd anniversary, announced that its Fashion Consulting Room has supervised the creation of "Sunglasses Chosen by Personal Color," a new line of 24 items for the eyewear brand "Zoff." These sunglasses will be available from June 5th through select online stores. The collection focuses on enhancing individual charm by aligning with personal colors, featuring Boston and Wellington frame shapes. A dedicated webpage will also offer a simple personal color diagnostic tool to guide customers in selecting the most flattering colors.
📋 Article Processing Timeline
- 📰 Published: June 12, 2026 at 20:35
- 🔍 Collected: June 12, 2026 at 11:51
- 🤖 AI Analyzed: June 12, 2026 at 16:52 (5h 0m after Collected)
Mitsumatsu Corporation, which has celebrated its 93rd anniversary and offers a total proposal and creation of high-grade, high-quality fashion centered around kimonos and dresses, announced that its Fashion Consulting Room has supervised the new product "Sunglasses Chosen by Personal Color" for the eyewear brand "Zoff (Zoff)."
● "Sunglasses Chosen by Personal Color," a new product line from eyewear brand "Zoff (Zoff)," supervised by Mitsumatsu Corporation's Fashion Consulting Room, will be released in 24 varieties starting Friday, June 5th, available at select online stores.
"Sunglasses Chosen by Personal Color" are sunglasses that focus on "personal color," which harmonizes with an individual's unique skin, eye, and hair tones to enhance their charm. The sunglasses feature Boston and Wellington shapes to suit various face types. By choosing frame and lens colors that suit one's own coloring, wearers can achieve a brighter complexion and a sophisticated impression. Furthermore, they help to naturally enhance beauty by minimizing the appearance of dark circles and dullness. Wearing colors that suit you allows for an eyewear update that makes your daily style more attractive.
Under the supervision of Mitsumatsu Corporation's Fashion Consulting Room, which possesses expertise in personal color analysis, a lineup considering skin compatibility and overall impression has been developed. A special page features a "Personal Color Diagnosis" where users can discover their color type that best matches their skin tone and aura by answering simple questions, and receive recommendations for the most suitable sunglasses for each type. The design allows users to intuitively select frame and lens colors that flatter them based on their diagnosis results, helping to alleviate the anxiety of "not knowing which sunglasses suit me."
Product Outline
Product Name:
Sunglasses Chosen by Personal Color
Types and Price:
Spring Type, Summer Type, Autumn Type, Winter Type ⇒ 2 styles and 6 types for each, totaling 24 types. ¥9,900
* Prescription lens changes are available for an additional ¥4,400~
Release Date:
Friday, June 5, 2026
Availability:
Zoff Official Online Store, Zoff Rakuten Ichiba Store, Zoff ZOZOTOWN Store, Zoff Isetan Mirror Store, Zoff Amazon Store, Zoff and ST Store
Special Page:
https://www.zoff.co.jp/shop/contents/personalcolor_sunglasses.aspx
● Personal Color Supervision: Mitsumatsu Corporation, Fashion Consulting Room
In conjunction with the release of Zoff's new product "Sunglasses Chosen by Personal Color," we supervised the "Self-Diagnosis Chart for Personal Color," "Combinations of Lens and Frame Colors that Suit You" linked to diagnosis results, and the "Sunglasses Color Chart."
● "Suitability" as a Business Weapon.
We offer personal diagnostic consulting services adopted by major apparel companies.
Our company provides corporate consulting services utilizing personal diagnostic tools that visualize individuality, including personal color analysis, bone structure style analysis, and face type analysis.
We have accumulated numerous achievements, including the production of seminars and events, and EC supervision, primarily for major apparel companies and commercial facilities.
Our greatest strength lies in having analysts with experience as brand managers.
We go beyond simply providing theory, analyzing real-world challenges from a practical on-site perspective to support personalized styling.
We connect the logic of "suitability," which is not solely reliant on intuition, to increased corporate sales, improved customer service skills, and ultimately, enhanced customer satisfaction.
Fashion Consulting Room Official Website:
https://fashion-analytics.jp/
● "Sunglasses Chosen by Personal Color," a new product line from eyewear brand "Zoff (Zoff)," supervised by Mitsumatsu Corporation's Fashion Consulting Room, will be released in 24 varieties starting Friday, June 5th, available at select online stores.
"Sunglasses Chosen by Personal Color" are sunglasses that focus on "personal color," which harmonizes with an individual's unique skin, eye, and hair tones to enhance their charm. The sunglasses feature Boston and Wellington shapes to suit various face types. By choosing frame and lens colors that suit one's own coloring, wearers can achieve a brighter complexion and a sophisticated impression. Furthermore, they help to naturally enhance beauty by minimizing the appearance of dark circles and dullness. Wearing colors that suit you allows for an eyewear update that makes your daily style more attractive.
Under the supervision of Mitsumatsu Corporation's Fashion Consulting Room, which possesses expertise in personal color analysis, a lineup considering skin compatibility and overall impression has been developed. A special page features a "Personal Color Diagnosis" where users can discover their color type that best matches their skin tone and aura by answering simple questions, and receive recommendations for the most suitable sunglasses for each type. The design allows users to intuitively select frame and lens colors that flatter them based on their diagnosis results, helping to alleviate the anxiety of "not knowing which sunglasses suit me."
Product Outline
Product Name:
Sunglasses Chosen by Personal Color
Types and Price:
Spring Type, Summer Type, Autumn Type, Winter Type ⇒ 2 styles and 6 types for each, totaling 24 types. ¥9,900
* Prescription lens changes are available for an additional ¥4,400~
Release Date:
Friday, June 5, 2026
Availability:
Zoff Official Online Store, Zoff Rakuten Ichiba Store, Zoff ZOZOTOWN Store, Zoff Isetan Mirror Store, Zoff Amazon Store, Zoff and ST Store
Special Page:
https://www.zoff.co.jp/shop/contents/personalcolor_sunglasses.aspx
● Personal Color Supervision: Mitsumatsu Corporation, Fashion Consulting Room
In conjunction with the release of Zoff's new product "Sunglasses Chosen by Personal Color," we supervised the "Self-Diagnosis Chart for Personal Color," "Combinations of Lens and Frame Colors that Suit You" linked to diagnosis results, and the "Sunglasses Color Chart."
● "Suitability" as a Business Weapon.
We offer personal diagnostic consulting services adopted by major apparel companies.
Our company provides corporate consulting services utilizing personal diagnostic tools that visualize individuality, including personal color analysis, bone structure style analysis, and face type analysis.
We have accumulated numerous achievements, including the production of seminars and events, and EC supervision, primarily for major apparel companies and commercial facilities.
Our greatest strength lies in having analysts with experience as brand managers.
We go beyond simply providing theory, analyzing real-world challenges from a practical on-site perspective to support personalized styling.
We connect the logic of "suitability," which is not solely reliant on intuition, to increased corporate sales, improved customer service skills, and ultimately, enhanced customer satisfaction.
Fashion Consulting Room Official Website:
https://fashion-analytics.jp/
FAQ
What is the main feature of these sunglasses?
The main feature is the ability to choose colors that enhance your complexion and charm based on your personal color.
What kind of organization is Mitsumatsu's Fashion Consulting Room?
It is an organization with expertise in personal color analysis, providing corporate consulting primarily in the fashion industry.
Where can these sunglasses be purchased?
They are available on Zoff's official online store and select e-commerce platforms like Rakuten Ichiba and ZOZOTOWN.
How is the personal color diagnosis conducted?
By answering simple questions on a special webpage, customers can receive recommendations for their suitable color type and optimal sunglasses.
What needs does this product address?
It addresses consumer anxiety about "not knowing which sunglasses suit them" and the desire to easily update their personal style.