"Ukiyoe Immersive Art Museum GINZA" to Open in Spring 2027 in Ginza, Tokyo. The Immersive Art Exhibition Produced by Hata Inc., Which Attracted Over 500,000 Visitors in 5 Domestic and 4 Overseas Cities and Won International Awards, Evolves into its First Permanent Facility.

Hata Inc. (Representative Director: Takeaki Higashiyama) will open the "Ukiyoe Immersive Art Museum GINZA" in Spring 2027 in Ginza, Tokyo.

The "Ukiyoe Immersive Art Museum GINZA" will be the first permanent facility born in Ginza, Tokyo, as the culmination of the immersive art exhibition "Ukiyoe Immersive Art Exhibition," which has attracted over 500,000 visitors in 9 cities both domestically and internationally.

Since its first staging in Nagoya in the summer of 2023, the "Ukiyoe Immersive Art Exhibition" has toured 9 cities in total—5 domestic cities (Kagoshima, Tokyo, Fukuoka, Osaka) and 4 overseas cities (Milan, Italy; Taipei, Taiwan; Kaohsiung, Taiwan; Paris, France)—attracting over 500,000 visitors.

Furthermore, the "Ukiyoe Immersive Art Exhibition" received the Excellence Award in the Project Category at the "CJPF Awards 2025" hosted by the Cool Japan Public-Private Partnership Platform (Secretariat: Cabinet Office, Intellectual Property Strategy Promotion Headquarters), and the Gold Winner in the "Experiential & Immersive - Exhibition Experience" category at the international creative awards "MUSE Creative Awards 2026." Its cultural value and artistry have been highly acclaimed both in Japan and abroad.

It has also garnered widespread attention on leisure and art reservation/introduction sites, ranking #1 in Asoview!'s Art Event/Art Festival ranking ("Ukiyoe Immersive Art Exhibition TOKYO" as of February 20, 2025), #1 in Let's Enjoy Tokyo's Museum/Art Event ranking ("Ukiyoe Immersive Art Exhibition TOKYO" as of February 25, 2025), and #1 in Walkerplus's Kanto Event ranking ("Ukiyoe Immersive Art Exhibition TOKYO" as of February 20, 2025).

The "Ukiyoe Immersive Art Exhibition," which received a great response both domestically and internationally, will be reborn as the "Ukiyoe Immersive Art Museum GINZA," a Japanese cultural experience hub that combines cutting-edge technology with traditional Japanese art to provide an unprecedented immersive experience in Ginza, Tokyo, a place where people from all over the world, including inbound tourists and luxury travelers, gather. It will globally disseminate the profound depth of Ukiyoe, which Japan boasts to the world.

*Details such as location, opening date, and ticket information will be announced later.

["Ukiyoe Immersive Art Museum GINZA" Official Website]

https://www.ukiyoeimmersiveart.com/ginza

Ukiyoe Immersive Art Museum GINZA Concept

The "Ukiyoe Immersive Art Museum GINZA" is an immersive, experiential digital art museum that uses over 300 works by world-renowned Ukiyoe artists such as Katsushika Hokusai, Utagawa Kuniyoshi, Utagawa Hiroshige, Kitagawa Utamaro, Toshusai Sharaku, and Utagawa Kunisada as its basis. It employs state-of-the-art 3DCG animation and projection mapping to create new-sense digital art that can be enjoyed across generations and languages, immersing visitors in the world of Ukiyoe through 8 conceptual 3D video spaces.

Focusing on Ukiyoe masterpieces such as "The Great Wave off Kanagawa" and "Fine Wind, Clear Morning (Red Fuji)" from Katsushika Hokusai's "Thirty-six Views of Mount Fuji," visitors can enjoy the beauty of Ukiyoe through immersive 3D visuals, sound, and scent. Furthermore, real Ukiyoe prints from the Edo period and reprint editions carved after the Meiji era will also be exhibited, with multilingual explanations (Japanese, English, Chinese, etc.) on the history of Ukiyoe, Edo culture, and Ukiyoe artists.

In addition, a museum shop offering original goods in collaboration with long-established stores and a gallery displaying and selling real Ukiyoe will be annexed, allowing visitors to experience Edo culture with all five senses and take a piece of it home.

Photography and videography are permitted throughout the venue, allowing visitors to capture themselves in the fantastical world of Ukiyoe.

We invite you to look forward to the "Ukiyoe Immersive Art Museum GINZA," a Japanese cultural experience facility where masterpieces of Ukiyoe that have captivated the world across eras dynamically come to life, and where you can learn about the profound depth of Ukiyoe through real prints and explanations.

Facility Overview

[Name] Ukiyoe Immersive Art Museum GINZA

(English Name: Ukiyoe Immersive Art Museum GINZA)

[Location] Ginza, Tokyo *Details will be announced later.

[Opening Date] Spring 2027 *Details will be announced later.

[Opening Hours] 10:00-20:00 (Last admission: 19:00) *Planned

[Closed Days] Subject to facility holidays

[Tickets] *Details will be announced later.

*Group discounts available for school trips, group tours, etc.

[Planning and Production] Hata Inc., TV Aichi

[Ukiyoe and Edo Culture Supervision] Masumi Horiguchi