Asakusa Hyakki Yagyo Parade presented by Moving Yokai Exhibition to be held on April 4th as a related event for Hitohata's "Moving Yokai Exhibition TOKYO." Asakusa's Otherworldly Realm where various Yokai parade through the "Asakusa Sakura Festival."
An "Asakusa Hyakki Yagyo Parade" (Night Parade of 100 Demons) will be held on April 4th as a related event to the "Moving Yokai Exhibition TOKYO." Approximately 100 yokai, including those recruited in advance and those participating in greetings at the exhibition, will parade through Asakusa, accompanied by a biwa player on a rickshaw. This event offers a unique opportunity to experience an otherworldly Asakusa, where spectators can view and photograph the parading yokai.
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Hitohata, Inc. (Representative Director: Takeaki Higashiyama) will hold the "Asakusa Hyakki Yagyo Parade presented by Moving Yokai Exhibition" on April 4th as a related event to the "Moving Yokai Exhibition TOKYO ~Imagination of Japan~" (currently being held from Friday, March 27, 2026, to Sunday, June 28, 2026, at Terada Warehouse G1 Building, Shinagawa-ku, Tokyo), set against the backdrop of the "Asakusa Sakura Festival." (Organizer: Moving Yokai Exhibition TOKYO Executive Committee)
The "Hyakki Yagyo" (Night Parade of 100 Demons), where various yokai parade in a line, originating from Japanese yokai folklore, will be held in collaboration with "Asakusa Rokku SAKURA STREET -Sakura En Dori-" and "Moving Yokai Exhibition TOKYO." Approximately 100 yokai, including those recruited in advance and those participating in greetings at the "Moving Yokai Exhibition TOKYO," will gather in Asakusa and parade through the streets with the fantastical performance of a biwa player riding a leading rickshaw.
Spectators can view and photograph the yokai's Hyakki Yagyo from the roadside. Please take this opportunity to enjoy the otherworldly experience of Asakusa where yokai parade.
【Asakusa Hyakki Yagyo Parade presented by Moving Yokai Exhibition】
https://tv-aichi.co.jp/parade_tokyo/
The "Moving Yokai Exhibition TOKYO ~Imagination of Japan~" is the world's first immersive, experiential digital art museum where visitors can immerse themselves in Japan's proud yokai art, such as "Hyakki Yagyo Emaki" (Night Parade of 100 Demons scrolls), "Hyaku Monogatari" (100 Ghost Stories), "Oni" (demons), "Tengu," "Kappa," and "Tsukumogami," drawn by various artists from the Edo and Meiji periods, using cutting-edge video technology and three-dimensional modeling.
Japanese yokai, born from the rich imagination of ancient Japanese myths and legends, have been loved by people around the world across generations. Their humorous figures, depicted in yokai paintings and caricatures, are dynamically brought to life using cutting-edge digital technologies such as 3DCG, projection mapping, and holographic screens, while a realistic world of yokai is recreated through three-dimensional modeling.
Furthermore, with the cooperation of Nishio City Iwase Bunko, Japan's first ancient book museum, and the Yokai Art Museum in Shodoshima, the exhibition provides explanations of yokai culture, yokai paintings, caricatures, and yokai art, as well as unraveling the culture and history of yokai that connect to modern pop culture.
Please enjoy this new sensation art entertainment exhibition where adults and children alike can "enjoy, learn, and experience" yokai culture by getting lost in the captivating "YOKAI" world.
*Due to expected crowding on weekends and holidays, there may be a wait for admission. It is recommended to visit on weekdays or later in the day on weekends and holidays when it is relatively less crowded.
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Asakusa Hyakki Yagyo Parade presented by Moving Yokai Exhibition
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Asakusa Hyakki Yagyo Parade presented by Moving Yokai Exhibition TOKYO - Event Outline
Name: Asakusa Hyakki Yagyo Parade presented by Moving Yokai Exhibition TOKYO
Date and Time: Saturday, April 4, 2026 *The following schedule is tentative.
Around 17:00: Starts from around Asakusa Rokku
Around 17:40: Around the special stage at Asakusa Rokku Broadway
*The parade is expected to last about 1 hour.
*Held in case of rain, canceled in case of stormy weather.
Location: Asakusa Rokku Broadway and other areas
Organizer: Moving Yokai Exhibition TOKYO Executive Committee
Cooperation: Asakusa Rokku Area Management Association, Charainnovate
【Request to all spectators of the parade】
Admission: Free (Viewing and photography from the roadside are permitted)
*Participation in the parade is by pre-registration only, and the capacity has already been reached and closed.
*Tripods, reflectors, light stands, and other large equipment (e.g., self-made photography equipment, self-made equipment made by modifying carry bags instead of tripods) are prohibited as they obstruct the passage of others.
*Crowding is expected, so please follow the instructions of the parade staff for guidance.
*In case of cancellation due to stormy weather, information will be posted on the official website of "Moving Yokai Exhibition TOKYO" (https://www.yokaiimmersive.com/) and X (@yokaiimmersive).
*We cannot answer inquiries about the types of yokai participating in the Hyakki Yagyo.
Planned Parade Map (Times for passing points are approximate)
Inquiries
Asakusa Hyakki Yagyo Parade Secretariat (within TV Aichi Business Division)
TEL 052-229-6030 (Weekdays 10:00-17:00)
【Asakusa Rokku SAKURA STREET -Sakura En Dori-】
On Saturday, April 4, 2026, the day of this event, the "Asakusa Rokku SAKURA STREET -Sakura En Dori-" (March 27 - April 5) will be held at Asakusa Rokku Broadway, the venue.
A row of cherry trees will appear along the 180m street, where gorgeous Japanese performances such as Oiran Dochu (courtesan procession) and ninja performances will unfold.
In addition, Japan Tobacco Inc. (JT), a sponsor, will operate "Ploom LOUNGE" on the same street. Inside the "Ploom LOUNGE," adult smokers can enjoy a smoking experience while viewing cherry blossoms and various contents that can only be experienced at the booth.
【Collaboration with fragrance brand "Hatenko"】
This event also features a collaboration with the fragrance brand "Hatenko," which fuses Japanese culture and scent. A special scent inspired by falling cherry blossoms will create an even more fantastical atmosphere for the yokai feast.
・Connection between "Moving Yokai Exhibition TOKYO" and fragrance brand "Hatenko"
The "Moving Yokai Exhibition TOKYO" collaborates with the fragrance brand "Hatenko," a symbol of unconventional ideas and challenges, to create a spatial experience through scent.
By stimulating the five senses of visitors through scent, an unprecedented immersive experience is created.
At the "Asakusa Rokku SAKURA STREET -Sakura En Dori-" event, the scent of falling cherry blossoms by "Hatenko" will also be deployed around the stage, creating an even more fantastical atmosphere for the yokai feast. Please come and enjoy the immersive experience at the venue.
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Moving Yokai Exhibition TOKYO - Event Outline
【Name】Moving Yokai Exhibition TOKYO ~Imagination of Japan~
【Date and Time】Friday, March 27, 2026 ~ Sunday, June 28, 2026, 9:30~20:00 (Last admission 19:30)
*No closing days during the period.
*On the final day, June 28, until 17:00 (Last admission 16:30)
【Venue】Terada Warehouse G1 Building (2-6-4 Higashi-Shinagawa, Shinagawa-ku, Tokyo)
【Tickets】
＜Prices＞
Same-day tickets: From 00:00 on Friday, March 27 to 16:30 on Sunday, June 28
|
Same-day ticket |
|
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Adult |
2,600 yen |
|
Student (High school, university, vocational school) |
1,800 yen |
|
Child |
800 yen |
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Senior (65 years and older) |
2,500 yen |
*Child prices apply to ages 4 to junior high school students.
*Admission is free for children aged 3 and under. (No ticket required)
*Re-entry is not permitted.
*Children of preschool age cannot view the exhibition alone.
*Tickets cannot be refunded or changed after purchase due to customer convenience.
*There may be a wait for admission depending on the crowd situation at the venue.
*You may be asked to present your student ID or proof of age at the venue on the day of the event.
＜Discount for persons with disabilities＞
|
Same-day ticket |
|
|
Adult (High school students and above) |
1,200 yen |
|
Child |
500 yen |
*Applicable to those with a physical disability certificate, Ai no Techo (intellectual disability certificate), rehabilitation certificate, mental disability health and welfare certificate, or atomic bomb survivor's health handbook, and one accompanying person. ("Mirairo ID" can also be used).
*Child prices apply to ages 4 to junior high school students.
*Admission is free for children aged 3 and under. (No ticket required)
＜Moving Yokai Exhibition TOKYO Kimono/Yukata Visitor Discount Campaign＞
Discount target: Customers who visit in Japanese attire such as kimono or yukata.
*Only the individual themselves is eligible for the discount.
Discount amount: 100 yen off the same-day ticket price at the venue.
*Cannot be combined with other preferential treatment or discount services.
Implementation period: Friday, March 27, 2026 ~ Sunday, June 28, 2026 (Full period)
How to use: Purchase a discounted same-day ticket at the venue's ticket vending machine (cash only).
*Advance tickets are not eligible for the discount.
Furthermore, this exhibition also offers a group discount campaign for groups of 20 or more visiting on weekdays. Please take advantage of this opportunity for various group events such as schools and companies.
【About weekday group discounts】
*Groups of 20 or more visiting on weekdays can enter at the group discount rate (advance ticket price) if desired.
*Please contact TV Aichi Business Division (052-229-6030 Weekdays 10:00-17:00) in advance. If you do not contact us in advance, discounts cannot be applied at the venue.
【Ticket Purchase Locations】
＜WEB Sales＞
*System usage fees may apply.
＜In-store Sales＞
Seven-Eleven in-store multi-copy machine (P-code: 995-884)
Lawson, Ministop in-store Loppi (L-code: 33418)
FamilyMart in-store multi-copy machine
*Issuing fees may apply.
＜Venue Ticket Sales＞
Venue ticket vending machine (same-day tickets only)
*Tickets can also be purchased at the venue on the day of the event.
*Cash only.
【Organizer】Moving Yokai Exhibition TOKYO Executive Committee
(TV Tokyo, BS TV Tokyo, Nikkei Inc., Jiji Press, Hitohata, TV Aichi)
【Sponsor】J-WAVE
【Special Cooperation】Nishio City Iwase Bunko, Yokai Art Museum (Shodoshima)
【Cooperation】Panasonic Connect, Charainnovate, Yamaha
【Sponsorship】Terada Warehouse
【Planning and Production】Hitohata, TV Aichi
【Moving Yokai Exhibition Official Website】
https://www.yokaiimmersive.com/tokyo
【Moving Yokai Exhibition Official Instagram】@yokaiimmersive
#MovingYokaiExhibition #yokaiimmersive
【Inquiries】TV Aichi Business Division, 2-4-8 Osu, Naka-ku, Nagoya-shi, Aichi 460-8325
Contact: Mari Kato, Teppei Fujita TEL: 052-229-6030 (Weekdays 10:00-17:00)
m-kato@tv-aichi.co.jp, t-fujtia@tv-aichi.co.jp
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Past Event Record Photos: Osu YOKAI Hyakki Yagyo Parade presented by Moving Yokai Exhibition
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Hitohata, Inc. Company Profile
Since its establishment in 2019 as a digital creative company that provides digital content fusing art and technology, Hitohata has produced and comprehensively directed over 80 projection mappings, immersive art museums, and other events and projects both domestically and internationally, based in Nagoya, Tokyo, Osaka, and Milan.
From top-tier projection mappings and immersive art museums such as "National Treasure Matsumoto Castle Keep Projection Mapping" and "Moving Ukiyo-e Exhibition," to immersive shows that combine traditional performing arts like Noh, Kabuki, and Japanese dance with holographic screens and projection visuals, digital installations and immersive dinners that combine ikebana and Japanese cuisine with interactive experiences set in traditional architecture like old folk houses and traditional Japanese restaurants, 3DCG animations where folding screens and Nishiki-e (brocade pictures) move dynamically, and VR/AR/Metaverse that recreate cultural assets in virtual space, we continue to challenge the DX (Digital Transformation) of cultural tourism by utilizing cutting-edge digital technology, regional cultural tourism resources, and traditional Japanese culture.
【Company Name】Hitohata, Inc. (English name: HITOHATA,INC.)
【Representative Director】Takeaki Higashiyama
【Established】July 1, 2019
【Capital】59.71 million yen
【Location】
(Nagoya Head Office) *Headquarters
3F 3-2 Nagono Campus, 2-14-1 Nagono, Nishi-ku, Nagoya-shi, Aichi 451-0042
(Tokyo Office)
17F Shibuya Fukuras, 1-2-3 Dogenzaka, Shibuya-ku, Tokyo 150-0043
(Osaka Office)
1F Breeze Tower, 2-4-9 Umeda, Kita-ku, Osaka-shi, Osaka 530-0001
(Milano Office) (HITOHATA MILANO S.R.L.)
Via Vigevano, 18, 20144 Milano MI, ITALY
【Business Activities】
Digital Content Business (Projection mapping, immersive art museums, immersive shows, laser mapping, digital installations, digital illuminations, immersive dinners, 3DCG animations, VR/AR/Metaverse)
Digital Communication Business (Promotional movies, digital marketing, campaigns, branding, public relations)
【Website】https://www.hitohata.jp/