[VIE DE FRANCE] Limited Edition "Summer HAPPY BAG 2026" - Reservations Start July 15, 2026!

★ First time for VIE DE FRANCE! Limited quantity release of "Summer HAPPY BAG 2026"!

★ Only available here!

Includes a cool pink and blue cooler bag & tumbler perfect for summer outings!

★ Both types offer maximum value with goods & coupons & gifts! Limited reservation bonus too!

VIE DE FRANCE Co., Ltd. (Headquarters: Edogawa-ku, Tokyo), which operates the pioneering bakery cafe "VIE DE FRANCE" nationwide and has over 40 years of history, will begin accepting reservations for the "Summer HAPPY BAG 2026" from Wednesday, July 15, 2026.

We will release two types of limited-quantity summer lucky bags, priced at "5,500 yen" and "3,300 yen," each filled with three items: "summer-themed goods," "coupons to purchase your favorite breads," and "a small gift."

* "VIE DE FRANCE" Official Brand Site: https://www.viedefrance.co.jp/

* "VIE DE FRANCE" Official Instagram: viedefrance_official

This year's theme is "Enjoy Summer with 3 Firsts!"

1 VIE DE FRANCE's First Summer HAPPY BAG!

The popular winter lucky bag is now available for summer! This limited-quantity set includes "goods" such as a cooler bag with a cooling gel pocket and a stainless steel tumbler in refreshing summer colors, "gifts" like Japanese black tea tea bags that are gentle on a body cooled by air conditioning, and madeleines perfect for tea time (only in the "5,500 yen" set), along with "coupons."

2 VIE DE FRANCE Lucky Bag with First Reservation Bonus!

A "Drink Size UP Pass" is available for the first time for those who make a reservation!

This is a welcome bonus for the hot summer, allowing you to upgrade your "iced coffee" or "iced tea" to an L size as many times as you like during the period by presenting the pass.

3 VIE DE FRANCE's First Bag Without Bread, But Maximum Value!

Lucky bags traditionally included bread. In the "Summer HAPPY BAG 2026," instead of including bread, we've converted that value into coupons so customers can choose and purchase their favorite breads! This is a HAPPY BAG with maximum value and satisfaction, featuring a 3-item set of "goods" and "gifts."

Get the "Summer HAPPY BAG 2026" packed with three "firsts" and have a wonderful summer!

See below for details.

[1] Overview

◆ Name: "Summer HAPPY BAG 2026"

◆ Reservation Period: Wednesday, July 15, 2026 - Friday, July 31, 2026

Reservations accepted via web or in-store. Please refrain from making reservations by phone.

◆ Pickup Period: Wednesday, August 5, 2026 - Tuesday, August 11, 2026

Depending on reservation status, in-store sales may begin as early as Wednesday, August 5, 2026.

◆ Participating Stores: "VIE DE FRANCE," "Délifrance," and affiliated stores

"VIE DE FRANCE Rêve de Paris," "Deli & Bread," "SunBoulangerie"

(※Some stores do not offer sales or reservations. Also, the types of products, sales/reservation periods, and sales quantities may vary by store.)

For inquiries about stores: https://shop.viedefrance.co.jp/

[Notes]

* The sales quantity of the "Summer HAPPY BAG 2026" will vary by store.

Reservations will close once the planned sales quantity for each store is reached.

* The color of the cooler bag and stainless steel tumbler will be the same.

Also, depending on sales status, you may not be able to choose.

* The logo on the cooler bag and stainless steel tumbler will differ depending on the store's brand ("VIE DE FRANCE," "Delifrance"). *All photos are of "VIE DE FRANCE."

* About the coupon:

- Expiration date is Wednesday, September 30, 2026.

- Multiple coupons can be used per transaction.

- Coupons cannot be used for purchases less than the coupon amount (tax included).

- Please note that exchanges for cash, change, and combination with other coupons are not permitted.

- Coupons can be used at all "VIE DE FRANCE," "Délifrance," and affiliated stores.

* About the reservation bonus "Drink Size UP Pass":

- Will only be given to those who make a reservation via web or in-store.

- Expiration date is Monday, August 31, 2026.

- Eligible drinks are "iced coffee" and "iced tea," but

some drinks may be excluded. Please check with the store for details.

- Cannot be used for refills.

- Can be used multiple times within the validity period.

- One pass per person per transaction, for the user only.

[2] Product List

★ "Summer HAPPY BAG 2026" 5,500 yen

Contents:

◇ Original Cooler Bag (W210 x H240 x D120 mm) Pink or Blue *Same color as tumbler.

With mesh pocket for cooling gel

◇ Original Stainless Steel Tumbler (350ml) Pink or Blue *Same color as cooler bag.

◇ Pure Butter Madeleines 3 pieces

◇ Japanese Black Tea Tea Bags (5 bags) 1 pack

◇ 5,000 yen worth of coupons (10 coupons of 500 yen each)

◆ Reservation Bonus "Drink Size UP Pass" *Reservation only

Price: 5,500 yen (tax included)

★ "Summer HAPPY BAG 2026" 3,300 yen

Contents:

◇ Original Cooler Bag (W210 x H240 x D120 mm) Pink or Blue *Same color as tumbler.

With mesh pocket for cooling gel

◇ Original Stainless Steel Tumbler (350ml) Pink or Blue *Same color as cooler bag.

◇ Japanese Black Tea Tea Bags (5 bags) 1 pack

◇ 3,000 yen worth of coupons (6 coupons of 500 yen each)

◆ Reservation Bonus "Drink Size UP Pass" *Reservation only

Price: 3,300 yen (tax included)

[3] Product Introduction

★ Original Cooler Bag

A cute cooler bag with a refreshing summer color scheme.

It's also highly functional with a mesh pocket for cooling gel! Perfect for lunch boxes and outings!

(Left: Pink, Right: Blue) (W210 x H240 x D120 mm)

★ Original Stainless Steel Tumbler

A cute stainless steel tumbler with the same color scheme as the bag.

(Left: Pink, Right: Blue) (350ml)

★ Japanese Black Tea Tea Bags

Japanese black tea tea bags that are soothing for a body cooled by air conditioning. Pairs well with breads and madeleines.

(5 bags per pack)

★ Pure Butter Madeleines

Madeleines characterized by their buttery flavor and gentle sweetness.

(3 pieces) *"5,500 yen" set only

★ Reservation Bonus "Drink Size UP Pass"

A drink size UP pass that can be used multiple times during the period.

* Reservation only

★ Coupons

"5,500 yen" set: 5,000 yen worth (10 coupons of 500 yen each): Right

"3,300 yen" set: 3,000 yen worth (6 coupons of 500 yen each): Left

* Expiration date: Wednesday, September 30, 2026

* Coupon design and expiration date may vary at some stores.

[4] Company Profile

● Company Name: VIE DE FRANCE Co., Ltd. ● Location: 2F Pan Kagaku Kaikan, 6-19-6 Nishi-Kasai, Edogawa-ku, Tokyo ● Established: July 2001 ● URL: https://www.viedefrance.co.jp/company/ ● Business Activities: Operation and franchise development of bakery cafes, wholesale of frozen dough for bread