[Breaking News] &honey Enters the Trading Card Game Market!? Game to Create Your Own "Kirameki &honey Card" Released on April 1st.

Viecrea Inc. (Headquarters: Minato-ku, Tokyo; Representative Director and President: Hiroyuki Kishino) announced today, April 1st, the launch of the "Kirameki &honey Card Maker," a content that allows users to generate their own personalized cards, commemorating the 8th anniversary of its flagship brand, '&honey'. This content allows users to create and play with "Kirameki &honey Cards" designed to evoke Heisei-era trading card games, by entering their name, favorite color, and answering questions. The purpose is to allow everyone who has walked with &honey for 8 years to enjoy and become more familiar with &honey items that can further power up their sparkle. *This is an April Fool's project, and there are no plans to actually enter the trading card game market. However, we are sincerely committed to providing "sparkle" that brings smiles to everyone. Additionally, the "Kirameki &honey Campaign" is currently underway until August 31st (Monday), where users can apply by sharing the cards generated with this content on social media (X/Instagram) using specified methods. Each month, 30 winners will be selected by lottery to receive a sparkling "Limited Kirameki &honey Sticker" designed exactly like the "Kirameki &honey Card," along with a set of monthly &honey products. ◾️Overview of "Kirameki &honey Card Maker" We infused this project with the brand's desire for users to experience the joy of charging their unique sparkle with &honey, along with the excitement reminiscent of a magical girl's transformation scene. Kirameki &honey Maker: https://kirameki-and-honey.com Content: This content generates an &honey product perfect for you as a sparkling trading card-style card when you enter your name, choose your favorite color, and answer several questions. The guide voice for the content is provided by Miyu Kubota, a voice actress active in numerous anime and games. Voice Actor: Miyu Kubota (i☆Ris) PROFILE・Main Works: Sophie Hojo in "PriPara" Emo Moegi in "Kiratto Pri☆Chan" Karin Asaka in "Love Live! Nijigasaki High School Idol Club" Loves Only You in "Uma Musume Pretty Derby", etc. Message from Miyu Kubota: "Congratulations on &honey's 8th anniversary! Thank you for letting me participate in such a wonderful project! These sparkling cards always make me excited, no matter how old I get! I had a sparkling and exciting time recording the voice! Please enjoy playing with the card maker a lot!" ■Overview of "Kirameki &honey Campaign" Content: Prizes will be given by lottery to those who share their generated cards on social media (X/Instagram). How to Apply: Apply with just one button! STEP 1: Follow &honey official account (@andhoney_japan) STEP 2: Transition to the posting screen from the "Share on X" button STEP 3: Post as is to complete! *Application is complete if you post with "#Honeyversary" and @andhoney_japan automatically entered. *You can also apply by manually attaching the card image and posting. *Applications are limited to public accounts. STEP 1: Follow &honey official account (@andhoney_japan) STEP 2: Download the card image STEP 3: Post the image with "#Honeyversary" and @andhoney_japan *For Stories, please use "mention." *Applications are limited to public accounts. *If posted on Instagram Stories, the application will be invalid if deleted or the account is set to private within 24 hours of posting. &honey Official Accounts: X: @andhoney_japan (https://x.com/andhoney_japan) Instagram: @andhoney_japan (https://www.instagram.com/andhoney_japan/) Prizes: ・[Limited] "Limited Kirameki &honey Stickers" (set of 3) 　The card design has been made into real sparkling card-shaped stickers. ・&honey Product Set: A monthly recommended product set. *As an April-only double chance, an additional 8 winners will receive a 10,000 yen gift card! Number of Winners: 30 people each month Period: April 1st, 2026 (Wednesday) - August 31st, 2026 (Monday) 【About &honey】 &honey is a honey* beauty brand launched in 2018, focusing on the beauty benefits of honey*, and has achieved cumulative sales of 100 million units*1. We pursued ideal moisture by focusing on the moisture content of hair and skin. Centering on hair care, we offer various items such as skincare and body care, filling daily life with melting cuteness and the gentleness of honey*, bringing rich happiness to both skin and mind. &honey Official Website: https://www.and-honey.com/ 【About Viecrea Inc.】 Viecrea is a cosmetics manufacturer that creates beauty with free ideas. Founded in 2016, it launched the honey* beauty hair care brand "&honey" in 2018, focusing on 14% hair moisture content. In 2021, it launched the night care brand "THERATIS," which has won numerous best cosmetic awards*2. In March 2025, it will launch "&PAIR," focusing on "Time-Performance Beauty." In April 2025, it will launch the all-in-one cream shampoo "&Cream." In August 2025, it will launch "SOLA WEATHER CARE," a beauty concept for all-weather care. *1 As of May 2025 *2 As of end of December 2024 (from 2019 to end of December 2024) * Moisturizing