&honey, with over 100 million units sold*1, launches its first salon-exclusive product, '&honey Professional'

VECREA Co., Ltd. (Head office: Minato-ku, Tokyo; Representative Director and President: Hiroyuki Kishino) announced that '&honey Professional,' the first salon-exclusive product from '&honey,' a brand based on the concept of honey*1 beauty and designed for all-around damage care*2, will be available for purchase at online stores and select drugstores starting April 20, 2026 (Monday).

Moving beyond its traditional 'cuteness,' '&honey' evolves to the next stage as a brand, introducing a new salon-inspired line that genuinely addresses hair and scalp concerns. This specialized functional series focuses on ingredients and hair finish, delivering salon-quality premium care.

▶Special Website: https://www.and-honey.com/pro/

Four Features of '&honey Professional'

① iPS Honey Beauty*3 repairs internal hair damage.

② Professional-grade formula composed of over 95% salon-inspired ingredients*2 & moisturizing components*4.

③ Brand's first system treatment, delivering salon-finish texture with every use.

④ Zero petroleum-based cleansing ingredients & additive-free*5, protecting hair's natural beauty.

About '&honey Professional'

Responding to evolving haircare needs, '&honey' has expanded with four series: 'Deep,' 'Melty,' 'Pixie,' and 'Milky,' surpassing 100 million units sold*1. It has built a strong reputation for its charming aesthetic and high support.

With changing times, haircare demands higher functionality, leading to the further evolution of '&honey.' This led to the birth of '&honey Professional.'

This new series is specialized in functionality, moving beyond traditional 'cuteness' to genuinely address hair and scalp concerns.

Initially sold exclusively at beauty salons, it is now available for general purchase due to strong customer feedback. This product contains the world's first*6 iPS cell culture supernatant*3. Focusing on hair structure, it cares for damage from root to tip. It is an advanced professional-grade haircare series that allows you to experience salon-level results at home.

Four Key Points of '&honey Professional'

'&honey Professional' is a professional-grade haircare line that thoroughly repairs damaged hair from the core using salon-inspired iPS honey beauty*3. Composed of over 95% salon-inspired ingredients*2 & moisturizing components*4, the four-step process from shampoo to hair oil locks in moisture with each layer, leading to wonderfully smooth and silky hair with every use. Additionally, the acid-heat designed hair oil leverages the heat from dryers and irons to recreate salon-level smoothness and shine at home. It brings out the hair's natural beauty, leading to soft, healthy hair that is easy to comb through.

At-Home Usage Steps

1. &honey Professional System Repair Shampoo 1.0

After wetting hair and scalp, take shampoo in hand and lather. Gently cleanse hair, enveloping it as if in a salon, removing dirt while providing moisture.

2. &honey Professional System Repair Booster Hair Treatment 1.5

Apply to hair ends and damaged areas, leave for 60 seconds. This professional-grade intensive repair care penetrates deep into the hair, enhancing the absorption of hair treatment.

*It is also possible to skip the booster treatment and use the hair treatment from step 3 directly after shampoo.

3. &honey Professional System Repair Hair Treatment 2.0

Distribute the treatment throughout the hair, enveloping it in moisture. Experience a smooth texture and salon-finish quality at home.

4. &honey Professional System Repair Hair Oil 3.0

Apply mainly to hair ends as a finishing touch. The acid-heat design leverages dryer heat to add shine and manageability, leading to glossy hair as if finished at a salon.

&honey Professional's Commitment to Scent Design

For this product, the fragrance is designed in three stages—top, middle, and last notes—to change over time from the start of use, tailored to the characteristics of each item.

Enjoy a deep, lingering scent that provides a pleasant afterglow from washing to drying.

Shampoo 1.0 White Lily Honey Scent

Booster Hair Treatment 1.5 White Fleur Honey Scent

Hair Treatment 2.0 White Bloom Honey Scent

Hair Oil 3.0 White Muguet Honey Scent

Product Overview

[Main Product] Product Name, Price, Content

[Refill] Product Name, Price, Content

※1: Total sales of &honey series from May 2018 to December 2023. (Based on company research)

※2: Refers to providing moisture and shine to the hair.

※3: iPS cell culture supernatant (moisturizing ingredient) and honey (moisturizing ingredient).

※4: Moisturizing ingredients.

※5: Free from parabens, mineral oil, synthetic colorants, sulfates, and silicone.

※6: The world's first cosmetic ingredient containing iPS cell culture supernatant. (As of September 2023, based on Mintel Japan database and company research).

＊1: Honey (moisturizing ingredient).

＊2: Moisturizing ingredients.

＊3: Human induced pluripotent stem cell culture supernatant (moisturizing ingredient).

[Customer Inquiries]

VECREA Co., Ltd.

TEL: 03-6804-6019

URL: https://www.vicrea.jp/

[Official SNS]

Instagram: https://www.instagram.com/andhoney_official/

X: https://twitter.com/andhoney_jp/

TikTok: https://www.tiktok.com/@andhoney_official/