'VASIC' to Hold Pop-up Event 'Color me your color' at Yokohama Takashimaya Starting Wednesday, April 29

VASIC JAPAN Inc. (Headquarters: Minato-ku, Tokyo; CEO: Kinji Watari), which operates the NY-based handbag brand 'VASIC,' will hold a pop-up event titled 'Color me your color' at the main entrance special event space on the 1st floor of Yokohama Takashimaya for 7 days from Wednesday, April 29 to Tuesday, May 5, 2026.

At this pop-up, marking the brand's first event in the Yokohama area in quite some time, the 'Color me your color' event will be held, allowing customers to freely combine their preferred colored cords with VASIC's most popular style, the 'Bond Mini,' to enjoy their own special color combination.

Additionally, a variety of other items will be available, including the 'Loop' series tote bags known for their excellent storage capacity that belies their appearance, the 'Anyway' which serves well as both a pochette and a bag-in-bag, the 'Ever' series that can be used 2-way as a handbag or shoulder bag, and the 'Lume' series nylon tote bags boasting a silk-satin-like gloss.

■ Pop-up Overview
VASIC POP-UP STORE 'Color me your color' @ YOKOHAMA TAKASHIMAYA
Period: April 29 (Wed) - May 5 (Tue)
Location: Yokohama Takashimaya 1st Floor Main Entrance Special Event Space
Address: 1-6-31 Minamisaiwai, Nishi-ku, Yokohama
Inquiries before and during the event: 045-311-5111 (Yokohama Takashimaya Main Number)

■ About VASIC
Born in 2015, VASIC is an accessories brand that sets minimalist beauty as its design standard and reflects the essence of New York.
Sometimes cool, sometimes elegant. Moving back and forth between masculine and feminine, it proposes a VASIC style that does not fit into gender boxes. Against the backdrop of inorganic streets, it weaves a story with strong and flexible adults as the protagonists.
What VASIC aims for is a beautiful bag that acts as a puzzle piece completing an outfit, yet sometimes shines as the star. The materials and colors, poetically projecting the seasons, express the joy of fashion. Behind its stylish appearance lies a pursuit of functionality tailored for usability. Regardless of age or lifestyle, we continue to craft products you can love as your partner at any stage of life.

- Official Online Store | https://www.vasic-newyork.jp/
- Official Instagram | https://www.instagram.com/vasic_japan/