New Hub in Chino Station Front Building, Nagano. The Gateway to Yatsugatake, Passed by 3.3 Million Annually, Becomes a Hub Connecting the Region to the World.
Kotobito Inc. and One More (GREEN FUNDING) have partnered to launch touch-and-try exhibitions at '8Peaks living' in Chino Station, Nagano, showcasing innovative crowdfunding products to revitalize the regional economy.
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- 📰 Published: April 24, 2026 at 23:00
- 🔍 Collected: April 24, 2026 at 14:31
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A touch & try exhibition in collaboration with GREEN FUNDING has launched inside '8Peaks living' at Bellvia in front of Chino Station. Starting with products originating from the Yatsugatake/Suwa area, the goal is to become a new experiential hub connecting the region and the world.
Kotobito Inc. (Headquarters: Chino City, Nagano Prefecture; CEO: Tomo Ishijima; hereinafter 'Kotobito'), which develops regional production businesses based in the Yatsugatake/Suwa area, and One More Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Takehiko Numata; hereinafter 'One More'), which operates the crowdfunding site 'GREEN FUNDING' within the CCC (TSUTAYA) Group, will collaborate to deploy experiential exhibitions in the region.
Starting from the KNOT LOUNGE and OFFICE in '8 Peaks living', an exchange hub at Bellvia in front of Chino Station operated with Kotobito's involvement, exhibitions and experiences of innovative domestic and international products carefully selected by GREEN FUNDING will be rolled out continuously. In Chino City, visited by approximately 3.3 million people annually *1, the station, which tended to be a 'transit point' for mountain climbing and sightseeing, will be updated into a 'staying hub where you can experience future lifestyles,' building a new revitalization model for the regional economy.
■ Background and Aim of this Collaboration: Why are new products and experiences gathering at the 'Gateway to Yatsugatake'?
1. A Land that Gathers People Pursuing Essential Lifestyles
Approximately 90% of tourists to Chino City are visitors from outside the prefecture (mainly the Tokyo metropolitan area) *1.
There is a rapid increase in dual-base residents and migrants who work creatively while coexisting with nature, making it an area that attracts highly trend-conscious demographics seeking both great nature and the latest lifestyles. In particular, mountaineering enthusiasts and outdoor groups heading to Yatsugatake are highly receptive to new products and experiences.
2. Accumulation of Reliable Technological Prowess Nurtured by the 'Switzerland of the Orient'
The Suwa area has the soil of the precision machinery industry, often referred to as the 'Switzerland of the Orient,' and a culture of high-quality manufacturing is deeply rooted. By unearthing the resources of this region and delivering them nationwide through GREEN FUNDING, we aim to continuously create hit projects originating from the local area.
3. Ripple Effects on the Regional Economy by Materializing a 'Digital Trade Show where the Future Gathers'
GREEN FUNDING has operated with the mission of being a 'digital trade show where the future gathers' and has sent numerous gadgets and lifestyle products out into the world. Through this collaboration, innovative products and experiences from Japan and abroad, previously only seen in online crowdfunding, will appear in a physical space at the foot of great nature. Visitors stopping by for 'an experience found only here' will create stay time, generating new flow lines that lead to circulation and consumption within the Chino Station front building and, ultimately, the region.
■ Main Content of Collaboration: 'Experiential' Deployment Crossing the Region and the World
1. Touch & Try of Domestic and International Products Based at '8Peaks living'
Inside '8Peaks living' (https://8peaks-living.jp), operated with Kotobito's involvement, an experiential exhibition corner in collaboration with GREEN FUNDING will be continuously deployed.
For the first phase, there will be an exhibition of the crowdfunding project 'MOD.VIENNA' by the overwhelmingly locally supported craft beer maker '8Peaks BREWING' and the prefecture's precision equipment maker 'Cosina'. Subsequently, experiential exhibitions of various products, such as the latest domestic and international products carefully selected by GREEN FUNDING and gadgets for workations, are scheduled to be deployed irregularly.
Exhibition of Cosina's crowdfunding project 'MOD.VIENNA'. At 8Peaks living, in collaboration with GREEN FUNDING, a touch & try exhibition will be deployed where you can actually handle domestic and international products.
Exhibition of local craft beer maker '8Peaks BREWING'. The appeal of products originating from the Yatsugatake/Suwa area will be disseminated inside and outside the region from 8Peaks living.
2. Utilization of the Yatsugatake/Suwa Area as a Demonstration Field by Companies Outside the Prefecture
We will promote initiatives where companies outside the prefecture utilize the natural environment of the Yatsugatake/Suwa area as a field for demonstration experiments of products and services, conducting promotions linked with crowdfunding. We will create opportunities for urban companies to verify and disseminate new value through real contact with consumers.
3. Deployment to Stores in the Tokyo Metropolitan Area (such as SHIBUYA TSUTAYA)
Regarding excellent projects originating from the area, deployment to stores in the Tokyo metropolitan area owned by GREEN FUNDING, such as SHIBUYA TSUTAYA
Kotobito Inc. (Headquarters: Chino City, Nagano Prefecture; CEO: Tomo Ishijima; hereinafter 'Kotobito'), which develops regional production businesses based in the Yatsugatake/Suwa area, and One More Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Takehiko Numata; hereinafter 'One More'), which operates the crowdfunding site 'GREEN FUNDING' within the CCC (TSUTAYA) Group, will collaborate to deploy experiential exhibitions in the region.
Starting from the KNOT LOUNGE and OFFICE in '8 Peaks living', an exchange hub at Bellvia in front of Chino Station operated with Kotobito's involvement, exhibitions and experiences of innovative domestic and international products carefully selected by GREEN FUNDING will be rolled out continuously. In Chino City, visited by approximately 3.3 million people annually *1, the station, which tended to be a 'transit point' for mountain climbing and sightseeing, will be updated into a 'staying hub where you can experience future lifestyles,' building a new revitalization model for the regional economy.
■ Background and Aim of this Collaboration: Why are new products and experiences gathering at the 'Gateway to Yatsugatake'?
1. A Land that Gathers People Pursuing Essential Lifestyles
Approximately 90% of tourists to Chino City are visitors from outside the prefecture (mainly the Tokyo metropolitan area) *1.
There is a rapid increase in dual-base residents and migrants who work creatively while coexisting with nature, making it an area that attracts highly trend-conscious demographics seeking both great nature and the latest lifestyles. In particular, mountaineering enthusiasts and outdoor groups heading to Yatsugatake are highly receptive to new products and experiences.
2. Accumulation of Reliable Technological Prowess Nurtured by the 'Switzerland of the Orient'
The Suwa area has the soil of the precision machinery industry, often referred to as the 'Switzerland of the Orient,' and a culture of high-quality manufacturing is deeply rooted. By unearthing the resources of this region and delivering them nationwide through GREEN FUNDING, we aim to continuously create hit projects originating from the local area.
3. Ripple Effects on the Regional Economy by Materializing a 'Digital Trade Show where the Future Gathers'
GREEN FUNDING has operated with the mission of being a 'digital trade show where the future gathers' and has sent numerous gadgets and lifestyle products out into the world. Through this collaboration, innovative products and experiences from Japan and abroad, previously only seen in online crowdfunding, will appear in a physical space at the foot of great nature. Visitors stopping by for 'an experience found only here' will create stay time, generating new flow lines that lead to circulation and consumption within the Chino Station front building and, ultimately, the region.
■ Main Content of Collaboration: 'Experiential' Deployment Crossing the Region and the World
1. Touch & Try of Domestic and International Products Based at '8Peaks living'
Inside '8Peaks living' (https://8peaks-living.jp), operated with Kotobito's involvement, an experiential exhibition corner in collaboration with GREEN FUNDING will be continuously deployed.
For the first phase, there will be an exhibition of the crowdfunding project 'MOD.VIENNA' by the overwhelmingly locally supported craft beer maker '8Peaks BREWING' and the prefecture's precision equipment maker 'Cosina'. Subsequently, experiential exhibitions of various products, such as the latest domestic and international products carefully selected by GREEN FUNDING and gadgets for workations, are scheduled to be deployed irregularly.
Exhibition of Cosina's crowdfunding project 'MOD.VIENNA'. At 8Peaks living, in collaboration with GREEN FUNDING, a touch & try exhibition will be deployed where you can actually handle domestic and international products.
Exhibition of local craft beer maker '8Peaks BREWING'. The appeal of products originating from the Yatsugatake/Suwa area will be disseminated inside and outside the region from 8Peaks living.
2. Utilization of the Yatsugatake/Suwa Area as a Demonstration Field by Companies Outside the Prefecture
We will promote initiatives where companies outside the prefecture utilize the natural environment of the Yatsugatake/Suwa area as a field for demonstration experiments of products and services, conducting promotions linked with crowdfunding. We will create opportunities for urban companies to verify and disseminate new value through real contact with consumers.
3. Deployment to Stores in the Tokyo Metropolitan Area (such as SHIBUYA TSUTAYA)
Regarding excellent projects originating from the area, deployment to stores in the Tokyo metropolitan area owned by GREEN FUNDING, such as SHIBUYA TSUTAYA