『furari AWARD 2025』Winning Rallies Announced! Grand Prix goes to "Gifu Morning Stamp Rally"

Wans Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Kazuo Nishida; hereinafter, "the Company") has announced the winning rallies of the 『furari AWARD 2025』, which recognizes particularly outstanding initiatives from among 256 rallies held nationwide in 2025 utilizing the digital stamp rally system "furari" provided by the Company.

The selected initiatives include a wide-area circulation measure in Gifu Prefecture that connects food culture with health promotion, a cross-media measure that redesigned reader engagement with print media into a "continuous participation experience," and a circulation DX measure that connects to the future of regional railway lines. All of these were highly praised as initiatives that went beyond merely "collecting stamps" to generate human action and bring concrete changes to regions and businesses.

*Trophies awarded for the Grand Prix, Planning Excellence Award, and Special Award at 『furari AWARD 2025』

1. Award Results

▶︎Grand Prix

"Gifu Morning Stamp Rally" (Nenrin-Pick Gifu 2025 Executive Committee)

▶︎Planning Excellence Award

"Sankei Sports Digital Stamp Rally" (Sankei Sports)

▶︎Special Award

"Boso Cross-Railway Tasuki Stamp Rally" (Kominato Railway / Isumi Railway Tasuki Project Executive Committee)

2. Background and Purpose of the furari AWARD

The 『furari AWARD』 is an award that comprehensively evaluates participant satisfaction, planning, ripple effects on regions and facilities, and operational ingenuity among digital stamp rallies held nationwide, and recognizes and shares particularly outstanding initiatives.

Digital stamp rallies are utilized in a wide range of fields, including not only tourism and circulation measures, but also local government regional revitalization measures, commercial facility circulation promotion, transportation business line promotion, shopping street campaigns, and reader participation measures by media companies.

What we want to convey through this award is not just the fact that "a stamp rally was held," but how the project moved people and what changes it brought to regions and businesses. By widely sharing excellent case studies, the Company will disseminate hints useful for planning regional revitalization, tourism promotion, and sales/campaign measures.

【About the Judging Criteria】

・Grand Prix Awarded to the most outstanding initiative, comprehensively considering participation scale, participant satisfaction, achievement of goals, and ripple effects.

・Planning Excellence Award Awarded to initiatives that were particularly excellent in terms of creative planning design, new participation flows, experience design across media and touchpoints, and operational ingenuity.

・Special Award Awarded to initiatives that achieved remarkable results from the perspectives of regional contribution, problem-solving, stakeholder collaboration, and messaging to the region.

3. Introduction of Award-Winning Rallies

『Grand Prix』

Event Name: Gifu Morning Stamp Rally Organizer: Nenrin-Pick Gifu 2025 Executive Committee

*The "Gifu Morning Stamp Rally" implemented with the theme of local morning culture

Reason for Award:

This was a large-scale stamp rally that utilized Gifu Prefecture's proud morning culture and expanded it throughout the prefecture. The project, initially envisioned for about 200 stores, eventually expanded to 415 spots, recording 11,804 participants.

By combining paper and digital, it achieved a design that made it easy for a wide range of generations to participate, with a total of 28,685 applications, including paper submissions. Participating stores reported an increase in new customers, and participants commented, "I was able to visit stores I had never been to before" and "It was a fun project."

Beyond being a mere gourmet project, it was highly praised for expanding Gifu's unique cultural resources in terms of both health promotion and circulation promotion, under the theme of "health promotion in the era of 100-year life," and was selected for the Grand Prix.

→ Click here for the organizer interview article (Nenrin-Pick Gifu 2025 Executive Committee)

『Planning Excellence Award』

Event Name: Sankei Sports Digital Stamp Rally Organizer: Sankei Sports

*The "Sankei Sports Digital Stamp Rally" November edition, implemented as a subscription promotion measure for Sanspo, Keiba Eight, and Weekly Gallop

Reason for Award: This digital stamp rally crossed multiple media such as newspapers, specialized newspapers, and weekly magazines, transforming newspaper reading into a "continuous participation experience." It designed a natural flow for readers' actions by leveraging the contact timings of Sankei Sports, Keiba Eight, and Weekly Gallop.

In December 2025, the average number of stamps acquired was 11.3, and the prize application rate exceeded 85%.