One Career Selected as Contractor for National Personnel Authority's "Appeal Promotion Project for Securing Human Resources"

One Career Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director and CEO: Naoyuki Miyashita; hereinafter "One Career"), which develops job hunting support and recruitment support services, has been selected as a contractor for the "Consignment work related to appeal promotion projects for securing human resources for the National Personnel Authority." **Background and Purpose of This Project** With the competition for human resources with private companies and others intensifying as never before, securing human resources for national civil servants has become an urgent issue. To overcome this situation, the National Personnel Authority strongly promoted branding for public service in its "Report on Civil Service Personnel Management in Reiwa 7 (2025)." Discussions were repeatedly held centering on the "Inter-Ministry Branding Team," and in March Reiwa 8 (2026), the brand message "There is a unique challenge that creates the future of the country" was formulated [※1]. Moving forward, based on this brand strategy, each ministry and agency will be required to formulate and disseminate its own branding strategy. This consigned project aims for the National Personnel Authority to proactively build model cases for branding that each ministry and agency should tackle in the future. By establishing the National Personnel Authority's own branding strategy (especially the recruitment communication strategy) and horizontally deploying its achievements and knowledge to each ministry and agency, the project aims to powerfully drive the improvement and dissemination of the appeal of public service as a whole as a workplace. ※1 Public Service Branding Brand Message (National Personnel Authority. Announced March 30, Reiwa 8 (2026)): https://www.jinji.go.jp/seisaku/koumubranding/koumubranding_00001.html **One Career's Initiatives in This Project** Our company will consistently handle everything from environmental analysis surrounding the National Personnel Authority to the implementation of recruitment communication measures, and by maximizing the visibility of the organization's appeal, we will promote initiatives that lead to solid recruitment results. Specifically, in addition to disseminating brand messages based on strengths derived from analysis, we will visualize the behavioral characteristics and values of target recruitment groups, clarify the groups that should be approached intensively, and strategically promote the design of optimal touchpoints. Furthermore, by combining events and public relations measures that break down potential preconceptions and images and present accurate information and impressions, we will correctly convey the reality of public service workplaces from multiple perspectives. Based on these strategies, we will comprehensively implement measures that transcend the boundaries of online and offline, ranging from the construction of a recruitment website and SNS development utilizing Instagram and YouTube, to the production of highly appealing recruitment pitch materials and videos, and even the planning and operation of recruitment events that foster direct dialogue, thereby powerfully supporting the National Personnel Authority's branding. **Comments** **Eri Yachi, Director, Personnel Strategy Office, Personnel Department, Secretariat, National Personnel Authority** "There is a unique challenge that creates the future of the country" - that is the job of national civil servants. To tackle various domestic and international challenges, protect the interests of the public, and ensure Japan's future prospects, human resources capable of handling policy responses from a multifaceted and long-term perspective are necessary. The National Personnel Authority is promoting branding for public service as a whole in cooperation with various ministries and agencies, so that public service becomes a "chosen" profession. The National Personnel Authority itself decided to take the lead in recruitment branding, and this time, we have decided to cooperate with One Career Co., Ltd. We hope to delve into the strengths and challenges of the National Personnel Authority from various internal and external perspectives and develop a strategic approach, serving as a reference for other ministries and agencies. **Satomi Yoshinaga, Manager, Government Project Team, One Career Co., Ltd.** We are deeply honored to be consistently involved from the formulation of the National Personnel Authority's recruitment strategy. Amid intensifying recruitment competition, what is currently required is not merely information dissemination, but the "establishment of a recruitment brand" that deeply resonates with the values of the target audience. By mobilizing our job seeker data and expertise to redefine the appeal of the National Personnel Authority, we will build a pioneering model for public service branding as a whole and fully contribute to securing ambitious human resources. ** Past Initiatives with the National Personnel Authority** Our company was selected as a contractor for the "Operation of web-based seminars for prospective national civil service examination candidates" in 2025, and has appealed the attractiveness of public service through online seminars for multiple ministries and agencies [※2]. ※2 https://prtimes.jp/main/html/rd/p/000000250.000035321.html **Company Profile** **One Career Co., Ltd.** One Career, with the mission of "Creating careers as numerous as there are people," operates three services as a platform where individuals and companies can utilize all data related to job selection. * Job hunting support service "One Career" (student version) * New graduate recruitment service "One Career" (corporate version) * Career change support service