mojojojo's First Brand Mook with Plush Charm Released!
Wani Books has released 'mojojojo Plush Charm BOOK' on April 30, 2026 (Thursday), featuring the first plush charm from the popular plush toy brand mojojojo. The limited-edition mook includes a special baby pink plush charm and a random sticker, along with an X (formerly Twitter) campaign offering 5,000 yen book card net gifts to 100 winners.
📋 Article Processing Timeline
- 📰 Published: April 30, 2026 at 21:00
- 🔍 Collected: April 30, 2026 at 12:31
- 🤖 AI Analyzed: April 30, 2026 at 13:10 (38 min after Collected)
Wani Books Co., Ltd. (Shibuya-ku, Tokyo; Representative Director: Akio Takahashi) released 'mojojojo Plush Charm BOOK' on April 30, 2026 (Thursday).
■ The first brand mook with a plush charm from the plush toy brand mojojojo
mojojojo is a very popular plush toy brand. Its adorable form and unique expressions have become a hot topic. The figure mascots released as capsule toys in 2024 became extremely popular, selling out one after another, especially on social media!
The limited edition plush charm for this mook features a special baby pink color! The fluffy boa material feels so good you'll want to keep stroking it. With a ball chain attached, you can put it on your favorite bag and enjoy going out together.
The magazine also includes a photo collection of the plush charm ('nuitori' photos) and behind-the-scenes stories of mojojojo. You can enjoy cute and heartwarming photos that might even make you chuckle! Plus, it comes with a limited edition sticker! One of four types is randomly enclosed. You'll have to wait and see which design you get!
■ Hashtag posting campaign starts!
[Commemorating the release of mojojojo Plush Charm BOOK]
5,000 yen book card net gifts will be given to 100 winners by lottery!
Between April 30 and May 31, 2026, 100 people will be selected by lottery from those who follow the target accounts on X and post a photo of their plush charm with the hashtag "#mojojojoとおさんぽ" (mojojojo and a walk) to receive a 5,000 yen book card net gift.
Take lots of photos of your mojojojo out for a walk and apply!
[How to apply]
During the campaign period (April 30 - May 31, 2026), with your X account:
① Follow both WANI BOOKOUT (@wani_bookout) and mojojojo (@mojojojotwi) accounts.
② Purchase 'mojojojo Plush Charm BOOK' and post a photo of your plush charm with the hashtag "#mojojojoとおさんぽ".
* Quoting and reposting the campaign post will increase your chances of winning!
For more details, check the posts on the account below.
https://x.com/wani_bookout
[About the prize]
・A book card net gift is a system that sends a QR code URL via email or SNS instead of a physical card. The prize allows you to purchase 5,000 yen worth of your favorite books and magazines at affiliated bookstores nationwide.
[Winner announcement ~ Prize delivery]
・Winner announcements will be made by sending the prize.
・Winners will receive the prize URL via chat (DM) from this account, so please set your chat (DM) to receive messages.
・Please note that winner notifications may go into your request folder.
・Winner notifications are scheduled for mid-June.
・Please be aware that this campaign may be canceled or its contents changed without prior notice.
Please be sure to check the details and precautions on the website below before applying.
https://www.wani.co.jp/event.php?id=8998
■ Photo Gallery
Photography by Nobuhiro Miyoshi
■ Book Information
'mojojojo Plush Charm BOOK'
Release date: April 30, 2026
Price: 2,420 yen (tax included)
Plush charm size (approx.): W90×H100×D40mm
ISBN: 978-4-8470-7641-1
Publisher: Wani Books
■ Amazon (with "mojojojo smartphone wallpaper" data distribution bonus)
https://www.amazon.co.jp/dp/4847076419
☆ If you purchase this product by 23:59 on June 22, 2026, you will receive an email from Amazon.co.jp with a download URL for the bonus when the product is shipped. The download deadline for the bonus is 23:59 on September 20, 2026. Please be aware of this before purchasing.
■ Profile
mojojojo (Mojojojo)
A plush toy brand by plush toy artist Ayumi Ozaki. It is popular for its charming plump form and neutral expressions. It values 'blank space' by intentionally not giving names or settings to the plush toys, creating an open world where owners can interact with them at their own distance. It has expanded into various forms such as capsule toys, miscellaneous goods, and apparel, centered around plush toys.
Keywords:
■ The first brand mook with a plush charm from the plush toy brand mojojojo
mojojojo is a very popular plush toy brand. Its adorable form and unique expressions have become a hot topic. The figure mascots released as capsule toys in 2024 became extremely popular, selling out one after another, especially on social media!
The limited edition plush charm for this mook features a special baby pink color! The fluffy boa material feels so good you'll want to keep stroking it. With a ball chain attached, you can put it on your favorite bag and enjoy going out together.
The magazine also includes a photo collection of the plush charm ('nuitori' photos) and behind-the-scenes stories of mojojojo. You can enjoy cute and heartwarming photos that might even make you chuckle! Plus, it comes with a limited edition sticker! One of four types is randomly enclosed. You'll have to wait and see which design you get!
■ Hashtag posting campaign starts!
[Commemorating the release of mojojojo Plush Charm BOOK]
5,000 yen book card net gifts will be given to 100 winners by lottery!
Between April 30 and May 31, 2026, 100 people will be selected by lottery from those who follow the target accounts on X and post a photo of their plush charm with the hashtag "#mojojojoとおさんぽ" (mojojojo and a walk) to receive a 5,000 yen book card net gift.
Take lots of photos of your mojojojo out for a walk and apply!
[How to apply]
During the campaign period (April 30 - May 31, 2026), with your X account:
① Follow both WANI BOOKOUT (@wani_bookout) and mojojojo (@mojojojotwi) accounts.
② Purchase 'mojojojo Plush Charm BOOK' and post a photo of your plush charm with the hashtag "#mojojojoとおさんぽ".
* Quoting and reposting the campaign post will increase your chances of winning!
For more details, check the posts on the account below.
https://x.com/wani_bookout
[About the prize]
・A book card net gift is a system that sends a QR code URL via email or SNS instead of a physical card. The prize allows you to purchase 5,000 yen worth of your favorite books and magazines at affiliated bookstores nationwide.
[Winner announcement ~ Prize delivery]
・Winner announcements will be made by sending the prize.
・Winners will receive the prize URL via chat (DM) from this account, so please set your chat (DM) to receive messages.
・Please note that winner notifications may go into your request folder.
・Winner notifications are scheduled for mid-June.
・Please be aware that this campaign may be canceled or its contents changed without prior notice.
Please be sure to check the details and precautions on the website below before applying.
https://www.wani.co.jp/event.php?id=8998
■ Photo Gallery
Photography by Nobuhiro Miyoshi
■ Book Information
'mojojojo Plush Charm BOOK'
Release date: April 30, 2026
Price: 2,420 yen (tax included)
Plush charm size (approx.): W90×H100×D40mm
ISBN: 978-4-8470-7641-1
Publisher: Wani Books
■ Amazon (with "mojojojo smartphone wallpaper" data distribution bonus)
https://www.amazon.co.jp/dp/4847076419
☆ If you purchase this product by 23:59 on June 22, 2026, you will receive an email from Amazon.co.jp with a download URL for the bonus when the product is shipped. The download deadline for the bonus is 23:59 on September 20, 2026. Please be aware of this before purchasing.
■ Profile
mojojojo (Mojojojo)
A plush toy brand by plush toy artist Ayumi Ozaki. It is popular for its charming plump form and neutral expressions. It values 'blank space' by intentionally not giving names or settings to the plush toys, creating an open world where owners can interact with them at their own distance. It has expanded into various forms such as capsule toys, miscellaneous goods, and apparel, centered around plush toys.
Keywords: