mojojojo's First Brand Mook with Plush Charm Released!
Wani Books has released "mojojojo Plush Charm BOOK" on April 30, 2026, the first brand mook for the popular plush brand mojojojo. It features a limited edition baby pink plush charm, in-book content, and a hashtag campaign.
📋 Article Processing Timeline
- 📰 Published: April 30, 2026 at 21:00
- 🔍 Collected: April 30, 2026 at 12:31
- 🤖 AI Analyzed: April 30, 2026 at 13:32 (1h 0m after Collected)
Wani Books Co., Ltd. (Shibuya-ku, Tokyo; Representative Director: Akio Takahashi) released "mojojojo Plush Charm BOOK" on Thursday, April 30, 2026.
■ mojojojo's First Brand Mook with Plush Charm
mojojojo is a currently very popular plush brand.
Its adorable form and unique expressions are a hot topic for their cuteness.
The figurine mascots released as capsule toys in 2024 became extremely popular on social media, selling out one after another!
The limited edition plush charm for this magazine features a special baby pink color!
The fluffy boa material is so pleasant to touch that you'll want to keep stroking it.
With a ball chain attached, you can enjoy taking it out with your favorite bag.
The magazine includes a "nuigurumi-dori" (plush photography) photo collection of this plush charm and behind-the-scenes stories of mojojojo.
You can enjoy adorable and slightly humorous photos that are full of charm!
Furthermore, a limited edition sticker is included! One of four random designs is enclosed.
Look forward to seeing which design you get!
■ Hashtag Posting Campaign Starts!
【Commemorating the Release of mojojojo Plush Charm BOOK】
5,000 yen digital book cards will be given to 100 winners by lottery!
Between April 30, 2026, and May 31, 2026, follow the target accounts on X, post a photo of the plush charm with the hashtag "#mojojojoとおさんぽ", and 100 winners will be selected by lottery to receive a 5,000 yen digital book card.
Please take many photos of your mojojojo out for a walk and apply!
【How to Apply】
During the campaign period (April 30, 2026 - May 31, 2026), with your X account:
① Follow both WANI BOOKOUT (@wani_bookout) and mojojojo (@mojojojotwi) accounts.
② Purchase the mojojojo Plush Charm BOOK and post a photo of the plush charm with the hashtag "#mojojojoとおさんぽ".
*Quote/repost of the campaign post increases your chances of winning!
Please check the posts on the accounts below for more details.
https://x.com/wani_bookout
【About the Prize】
・A digital book card net gift is a system where a QR code URL is sent via email or social media instead of a physical card. The prize allows you to purchase 5,000 yen worth of books or magazines at participating bookstores nationwide.
【Winner Announcement ~ Prize Delivery】
・Winner announcements will be made by sending the prize.
・Winners will receive the prize URL via chat (DM) from our account, so please set your account to receive DMs.
・Please note that winner notifications may go into your request folder.
・Winner notifications are scheduled for June.
・Please be aware that this campaign may be canceled or its content changed without prior notice.
Please be sure to check the details and precautions on the website below before applying.
https://www.wani.co.jp/event.php?id=8998
■ Photo Gallery
Photography / Norihiro Miyoshi
■ Book Information
"mojojojo Plush Charm BOOK"
Release Date: April 30, 2026
Price: 2,420 yen (tax included)
Plush Charm Size (approx.): W90×H100×D40mm
ISBN: 978-4-8470-7641-1
Publisher: Wani Books
■ Amazon (with "mojojojo smartphone wallpaper" data download bonus)
https://www.amazon.co.jp/dp/4847076419
☆If you purchase this product by 23:59 on June 22, 2026, Amazon.co.jp will notify you of the download URL for the bonus via email upon product shipment. The download deadline for the bonus is 23:59 on September 20, 2026. Please be aware of this before purchasing.
■ Profile
mojojojo
Plush brand by plush artist Ayumi Ozaki. It is popular for its charming plump form and neutral expressions. It values "blank space" by intentionally not assigning names or settings, creating an open world where owners can interact at their own distance. It expands in various forms such as capsule toys, goods, and apparel, centered around plush toys.
■ mojojojo's First Brand Mook with Plush Charm
mojojojo is a currently very popular plush brand.
Its adorable form and unique expressions are a hot topic for their cuteness.
The figurine mascots released as capsule toys in 2024 became extremely popular on social media, selling out one after another!
The limited edition plush charm for this magazine features a special baby pink color!
The fluffy boa material is so pleasant to touch that you'll want to keep stroking it.
With a ball chain attached, you can enjoy taking it out with your favorite bag.
The magazine includes a "nuigurumi-dori" (plush photography) photo collection of this plush charm and behind-the-scenes stories of mojojojo.
You can enjoy adorable and slightly humorous photos that are full of charm!
Furthermore, a limited edition sticker is included! One of four random designs is enclosed.
Look forward to seeing which design you get!
■ Hashtag Posting Campaign Starts!
【Commemorating the Release of mojojojo Plush Charm BOOK】
5,000 yen digital book cards will be given to 100 winners by lottery!
Between April 30, 2026, and May 31, 2026, follow the target accounts on X, post a photo of the plush charm with the hashtag "#mojojojoとおさんぽ", and 100 winners will be selected by lottery to receive a 5,000 yen digital book card.
Please take many photos of your mojojojo out for a walk and apply!
【How to Apply】
During the campaign period (April 30, 2026 - May 31, 2026), with your X account:
① Follow both WANI BOOKOUT (@wani_bookout) and mojojojo (@mojojojotwi) accounts.
② Purchase the mojojojo Plush Charm BOOK and post a photo of the plush charm with the hashtag "#mojojojoとおさんぽ".
*Quote/repost of the campaign post increases your chances of winning!
Please check the posts on the accounts below for more details.
https://x.com/wani_bookout
【About the Prize】
・A digital book card net gift is a system where a QR code URL is sent via email or social media instead of a physical card. The prize allows you to purchase 5,000 yen worth of books or magazines at participating bookstores nationwide.
【Winner Announcement ~ Prize Delivery】
・Winner announcements will be made by sending the prize.
・Winners will receive the prize URL via chat (DM) from our account, so please set your account to receive DMs.
・Please note that winner notifications may go into your request folder.
・Winner notifications are scheduled for June.
・Please be aware that this campaign may be canceled or its content changed without prior notice.
Please be sure to check the details and precautions on the website below before applying.
https://www.wani.co.jp/event.php?id=8998
■ Photo Gallery
Photography / Norihiro Miyoshi
■ Book Information
"mojojojo Plush Charm BOOK"
Release Date: April 30, 2026
Price: 2,420 yen (tax included)
Plush Charm Size (approx.): W90×H100×D40mm
ISBN: 978-4-8470-7641-1
Publisher: Wani Books
■ Amazon (with "mojojojo smartphone wallpaper" data download bonus)
https://www.amazon.co.jp/dp/4847076419
☆If you purchase this product by 23:59 on June 22, 2026, Amazon.co.jp will notify you of the download URL for the bonus via email upon product shipment. The download deadline for the bonus is 23:59 on September 20, 2026. Please be aware of this before purchasing.
■ Profile
mojojojo
Plush brand by plush artist Ayumi Ozaki. It is popular for its charming plump form and neutral expressions. It values "blank space" by intentionally not assigning names or settings, creating an open world where owners can interact at their own distance. It expands in various forms such as capsule toys, goods, and apparel, centered around plush toys.