Popular Illustrator NAPPY x Watts Second Collaboration: New "Adult Fluffy Cute" Cosmetic Items Released

April 2, 2026

Watts Co., Ltd. has launched the second collaboration with popular illustrator NAPPY, featuring a new line of cosmetic items themed "Adult Fluffy Cute." The collection includes 17 items, such as soft-textured lip products and eye shadows, all packaged with NAPPY's charming illustrations in a gentle pink, perfect for a fresh spring look.

product_launch|partnershipNQ 100/100出典：PR Times

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📰 Published: April 2, 2026 at 22:00
🔍 Collected: April 2, 2026 at 13:35
🤖 AI Analyzed: April 17, 2026 at 18:55 (365h 19m after Collected)

Watts Co., Ltd. (Headquarters: Chuo-ku, Osaka City, Osaka Prefecture; Representative Director and President: Fumio Hiraoka), which operates over 1,900 100-yen shops and general merchandise stores nationwide, is pleased to announce the launch of new cosmetic items themed "Adult Fluffy Cute" as the second collaboration with popular illustrator NAPPY.

The packaging, adorned with NAPPY's adorable illustrations, offers a lineup recommended for those who want to enjoy a girly mood. We deliver fresh cosmetic items, such as soft-textured lip products and eye shadows that brighten the eyes, to add a touch of spring to your new life.

◆Collaboration Overview

The second collaboration between popular illustrator NAPPY and Watts features new "Adult Fluffy Cute" cosmetic items.

The lineup includes 17 types of items, such as lip products you'll want to incorporate into the new season and convenient bangs powder. The packaging, based on the popular gentle pink from the previous collaboration, features a spring-like design that will lift your spirits just by holding it.

◆Product Overview (All 17 types)

・Uru Kira Eyeshadow (4 types)

・Smooth Bangs Powder

・Plump Lip Balm

・Pure Cheek

・Liquid Shading (2 types)

・Howawan Lip (3 types)

・Nuance Eyeliner (2 types)

・Airy Eyebrow Color (2 types)

〈Precautions〉

※These are limited edition products and sales will end once they are sold out.

※Some stores do not carry these products (available at 389 stores nationwide).

※Sales may be temporarily suspended depending on store conditions.

※Images are for illustration purposes only.

◆About Illustrator NAPPY

NAPPY is a popular illustrator known for her "heart-grabbing" girly and melancholic illustrations, and has collaborated with various companies.

She has gained support from many women through a wide range of activities, including packaging for KOSE Cosmeport's "Gomenne Suhada," street advertisements, department store collaborations, and a popular fortune-telling series in a well-known magazine.

URL：https://www.instagram.com/nappyyu

◆About Watts Co., Ltd.

Watts Co., Ltd. is a company headquartered in Chuo-ku, Osaka City, Osaka Prefecture, operating 100-yen shops "Watts," "meets.," "Silk," and "Flets," fashion accessory stores "BuonaVita" and "Tokino:ne," and discount stores "Real" nationwide. Our corporate slogan is "Smiles for every day, Watts."