"My Revolving Lantern" Evolves into "NOKOSHIE": Invitation-Only Memorial Service to Prevent "Second Death" Officially Released

Wasurenagusa Inc. has officially launched "NOKOSHIE," an invitation-only memorial service, redesigned from its predecessor "Watashi no Soumatou." The service aims to prevent the "second death" – the fading of memories when people who knew the deceased are gone – by allowing close individuals to collaboratively preserve and pass on the outline of a person's life and time.
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  • 📰 Published: April 30, 2026 at 23:20
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Wasurenagusa Inc. has officially launched its new service "NOKOSHIE," a redesign of its predecessor "Watashi no Soumatou" (My Revolving Lantern).

NOKOSHIE is an invitation-only memorial service born from the desire to prevent the "second death" – not just the physical death of a person, but also the gradual disappearance of those who knew them and the loss of their memories. It aims to create a new place for grief care where close individuals can bring their respective memories – from daily records and end-of-life planning to funerals, memorial services, and even memories of pets who were part of the family – to collaboratively pass on the outline of a life and time that could not be fully preserved by one person alone.

## A life cannot be preserved by a single person's memory alone

Farewell is not just about the death of a loved one.

When family, relatives, friends, and colleagues who knew that person gradually disappear, and memories, words, and fragments of recollections associated with that person are lost, that person departs from this world once again.

We perceive this feeling as the "second death."

A person's life cannot be preserved by a single person's memory alone.

The person known as a family member, the person known as a friend, the person known as a colleague. Each person holds different pieces of memories.

And these pieces will also disappear if the person holding them is gone.

That is why we believe it is important for both the individual and those around them to preserve memories while they still can.

## From the response to "Watashi no Soumatou" to NOKOSHIE

The video introducing the predecessor service "Watashi no Soumatou" received a significant response.

It garnered over 250,000 views on YouTube, with numerous comments such as "I wish I had talked more" and "I want to connect family memories."

"Watashi no Soumatou" gradually built trust and empathy through a demonstration test in a public-private collaboration project in Shibuya Ward, publication in Sports Nippon Kyushu edition and Fujin Koron, the YouTube response, and crowdfunding support.

While utilizing this support for actual development and improvement, many voices were heard expressing that although the name "Watashi no Soumatou" gave an impression for humans and funerals, they also wanted to use it for daily records and memories of pets that were part of the family.

Based on such dialogues, NOKOSHIE was redesigned to be more intertwined with daily life, allowing close individuals to preserve pieces of memories together.

## What NOKOSHIE aims for

Basic usage of NOKOSHIE (image. Actual screen may differ slightly)

With NOKOSHIE, photos and words can be left on a dedicated page visible only to invited individuals, and close people can be invited via email or QR code.

By having invited people contribute pieces of memories through comments, memories that could not be fully preserved by one person alone can gradually take shape.

The name NOKOSHIE combines "Tokoshie" (eternity) and "Nokosu" (to leave behind), embodying the desire to leave important people and memories for the future.

NOKOSHIE is not a service for mass storage of photos.

It is a service to pass on photos and words that one wishes to preserve to the intended recipients, and furthermore, to preserve aspects of that person that one might not have known alone, together with the memories of those around them.

Within an invitation-only closed space, family and close individuals can bring their memories known from their respective perspectives.

Its feature is that instead of just saving, by layering the background of the photos, the feelings at that time, and even episodes unknown to the person themselves, the outline of a person that cannot be created by one person alone can be gradually preserved.

## Opportunities to start using NOKOSHIE

Examples of NOKOSHIE usage scenes (image. Actual screen may differ slightly)

NOKOSHIE is not a service for specific occasions only. The timing to start using it is not limited to after death or end-of-life planning, but whenever one thinks, "I don't want to forget" or "I want to remember." By giving shape to these feelings, more pieces of memories held by family and close individuals can be connected to the future.

For example, usage in the following situations is envisioned:

- As a daily record
Quietly preserving events known only to the family or old stories heard from grandparents, visible only to close individuals.
- For end-of-life planning/pre-mortem arrangements
Preserving gratitude to family and things one wants to convey, including those difficult to discuss face-to-face, along with photos and words.
- At funerals/memorial services
People who can attend via a QR code listed in the attendance guide (obituary).