Wired Beans' 'Lifetime Mug' Achieves Collaboration with Kilns in All 47 Japanese Prefectures for 10th Anniversary, Launches Artist Collaborations with Keita Maruyama and Others

Wired Beans Inc. (Headquarters: Sendai, Japan), celebrating the 10th anniversary of its signature 'Lifetime Mug' in 2026, has announced that its project to produce identically designed mugs using traditional techniques from across Japan has now achieved collaboration with kilns in all 47 prefectures. The uniform shape highlights the unique characteristics of each production region, stemming from differences in clay, glaze, and techniques. To mark this milestone, special collaboration models with four up-and-coming artists, including fashion designer Keita Maruyama, will be released sequentially.

A 10-Year Journey and the Future Since its founding in 2009, the company has operated on the principle of 'connecting artisans and customers.' The 'Lifetime Mug,' which includes a 'lifetime warranty' for replacement if broken, is its flagship product. To embody the 'continuity' that the company values most, it has promoted the '47 Prefectures Kiln Initiative' to produce mugs of the same design using traditional methods from all over Japan.

About the 'Lifetime Mug' - **Collaboration with 47 Japanese Prefectures**: As of May 2026, collaborations with production areas in all 47 prefectures have been realized. Mugs made in 23 prefectures (by 29 kilns) are currently on sale, with production underway with kilns in the remaining 24 prefectures. - **Individuality from a Uniform Design**: A universal, practical, and beautiful design by GK Industrial Design is brought to life by artisans nationwide using local techniques. This makes the individuality of each region stand out. - **Continuity through 'Lifetime Warranty'**: A unique system to replace a product with a new one if it breaks. The company leverages its IT expertise to create a cycle where artisans 'keep creating' and customers 'keep using.' - **Highly Acclaimed Design**: Winner of the Good Design Award in 2018.

This artist collaboration is positioned as a step toward the 'next 10 years,' building on the last decade to aim for further regional contribution. Four artists will express their unique worldviews on the canvas of a mug.

Collaboration Artists [First Release] KEITA MARUYAMA (Keita Maruyama) Two limited-edition models designed by fashion designer Keita Maruyama went on sale on May 16, 2026. Born in Tokyo in 1965, his own brand celebrated its 30th anniversary in 2024. Special Page: https://store.wiredbeans.jp/10th-anniversary.html

[Second Release] Laura Denton Scheduled for release on June 5, 2026.