An E-commerce Site Delivering Brewers' 'Passion and Dedication'. Nagoya's Y.MARKET BREWING Renews Site and Simultaneously Releases Two New 'Over Drive' Beers
Nagoya-based craft beer brand Y.MARKET BREWING has renewed its official online shop into a brand experience site. They also released two effector-themed beers, 'Over Drive' (IPA and Pale Ale), with a free shipping campaign.
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- 📰 Published: April 23, 2026 at 20:00
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Y.MARKET Co., Ltd. (Headquarters: Nagoya City, Aichi Prefecture; Representative Director: Yasuhiro Yamamoto) will fully renew and open the official online shop for its craft beer brand 'Y.MARKET BREWING' at 15:00 on Thursday, April 23, 2026.
With this renewal, the site evolves from a mere 'place to buy products' into a brand site where customers can directly experience the brewers' deep dedication to craft beer and the atmosphere of the brewery.
In conjunction with this, two new beers named 'Over Drive' (IPA / Pale Ale) will be released on the same day, accompanied by a renewal commemorative campaign.
“Fun to Brew, Fun to Drink.”
From Nagoya, an e-commerce site that directly delivers the joy of making and the joy of drinking.
Transforming the EC site into a place to deliver the brewers' 'Passion and Dedication'
Based in Nagoya, Y.MARKET BREWING has constantly pursued craft beer with new flavors and surprises.
In this renewal, taking a step beyond being just a 'place to purchase products', the site has evolved into a brand site that conveys the stories behind the beers, the design philosophies, and even the thoughts of the brewers.
The new site expands its content to include brand introductions and brewery initiatives, as well as the taste, design intent, and pairing suggestions for each product. We will provide an online experience that allows people to enjoy craft beer more deeply.
Expressing 'Distortion' through beer - The new release 'Over Drive' bringing new surprises to everyday life
An IPA with solid bitterness and a dry finish
To coincide with the renewal opening, we will release the new beer 'Over Drive'.
This product consists of two beers born from a series themed around effectors that alter sound, expressing the personality of 'Over Drive (Distortion)' through different approaches.
The IPA overlaps citrus aromas, mainly grapefruit and orange, with subtle tropical nuances, characterized by a solid bitterness and a dry finish. It pushes the presence of hops to the forefront, drawing the outline of 'distortion' more clearly in the glass.
A Pale Ale with gentle bitterness and subtle malt sweetness
On the other hand, the Pale Ale expresses the same concept more softly. With a citrus-driven aroma, a light mouthfeel, a gentle and clean bitterness, and the subtle sweetness of malt harmonizing together, it offers a finish where you can feel the softness within the 'distortion'.
Based on a common recipe, we drew out their distinct personalities by adjusting the amount of hops, the timing of their addition, and the malt balance.
By comparing the two, you can enjoy not only the difference in taste but also the breadth of the concept.
Renewal Commemorative Campaign
To celebrate the opening of the new site, we will release a limited-edition assorted set combining the new 'Over Drive' and standard popular brands: the 'The Craft Beer' set, which pushes the presence of hops to the forefront.
Together with the 'Fruit Beer Set where you can fully enjoy the refreshing taste of citrus grown in Aichi and Mie', we will run a limited-time free shipping campaign for these two sets.
They are perfect for drinking at home during Golden Week, or as gifts for Mother's Day and Father's Day.
Assorted set containing two types of the new 'Over Drive'
Site Information
Launch Date and Time: Thursday, April 23, 2026, 15:00
URL: https://ymarket.craftbeer.nagoya/
Company Overview
Company Name: Y.MARKET Co., Ltd.
Location: 4-16-19 Meieki, Nakamura-ku, Nagoya City, Aichi Prefecture
Representative: Representative Director Yasuhiro Yamamoto
Established: April 2012
Business Description: Manufacturing and sales of craft beer, operation of restaurants
Official Site: https://craftbeer.nagoya/
Inquiries regarding this matter
Y.MARKET Co., Ltd.
Contacts: Koji Yamamoto, Nobuko Miyamoto
TEL: 052-908-0758
Email: y.market@craftbeer.nagoya
With this renewal, the site evolves from a mere 'place to buy products' into a brand site where customers can directly experience the brewers' deep dedication to craft beer and the atmosphere of the brewery.
In conjunction with this, two new beers named 'Over Drive' (IPA / Pale Ale) will be released on the same day, accompanied by a renewal commemorative campaign.
“Fun to Brew, Fun to Drink.”
From Nagoya, an e-commerce site that directly delivers the joy of making and the joy of drinking.
Transforming the EC site into a place to deliver the brewers' 'Passion and Dedication'
Based in Nagoya, Y.MARKET BREWING has constantly pursued craft beer with new flavors and surprises.
In this renewal, taking a step beyond being just a 'place to purchase products', the site has evolved into a brand site that conveys the stories behind the beers, the design philosophies, and even the thoughts of the brewers.
The new site expands its content to include brand introductions and brewery initiatives, as well as the taste, design intent, and pairing suggestions for each product. We will provide an online experience that allows people to enjoy craft beer more deeply.
Expressing 'Distortion' through beer - The new release 'Over Drive' bringing new surprises to everyday life
An IPA with solid bitterness and a dry finish
To coincide with the renewal opening, we will release the new beer 'Over Drive'.
This product consists of two beers born from a series themed around effectors that alter sound, expressing the personality of 'Over Drive (Distortion)' through different approaches.
The IPA overlaps citrus aromas, mainly grapefruit and orange, with subtle tropical nuances, characterized by a solid bitterness and a dry finish. It pushes the presence of hops to the forefront, drawing the outline of 'distortion' more clearly in the glass.
A Pale Ale with gentle bitterness and subtle malt sweetness
On the other hand, the Pale Ale expresses the same concept more softly. With a citrus-driven aroma, a light mouthfeel, a gentle and clean bitterness, and the subtle sweetness of malt harmonizing together, it offers a finish where you can feel the softness within the 'distortion'.
Based on a common recipe, we drew out their distinct personalities by adjusting the amount of hops, the timing of their addition, and the malt balance.
By comparing the two, you can enjoy not only the difference in taste but also the breadth of the concept.
Renewal Commemorative Campaign
To celebrate the opening of the new site, we will release a limited-edition assorted set combining the new 'Over Drive' and standard popular brands: the 'The Craft Beer' set, which pushes the presence of hops to the forefront.
Together with the 'Fruit Beer Set where you can fully enjoy the refreshing taste of citrus grown in Aichi and Mie', we will run a limited-time free shipping campaign for these two sets.
They are perfect for drinking at home during Golden Week, or as gifts for Mother's Day and Father's Day.
Assorted set containing two types of the new 'Over Drive'
Site Information
Launch Date and Time: Thursday, April 23, 2026, 15:00
URL: https://ymarket.craftbeer.nagoya/
Company Overview
Company Name: Y.MARKET Co., Ltd.
Location: 4-16-19 Meieki, Nakamura-ku, Nagoya City, Aichi Prefecture
Representative: Representative Director Yasuhiro Yamamoto
Established: April 2012
Business Description: Manufacturing and sales of craft beer, operation of restaurants
Official Site: https://craftbeer.nagoya/
Inquiries regarding this matter
Y.MARKET Co., Ltd.
Contacts: Koji Yamamoto, Nobuko Miyamoto
TEL: 052-908-0758
Email: y.market@craftbeer.nagoya