CR Kai and Mirai Kyoso Community Partner to Launch New Matching Service Uncovering Executives' Latent Needs ~ Achieving High-Conversion Business Matching by Delving into Business Background, Aspirations, and Unconscious Wants ~

The executive community "CR Kai" and the AI and interview-based matching platform "Mirai Kyoso Community" jointly launched a new service in April 2026. This service aims to achieve optimal business matching by deeply interviewing executives about their business content, founding background, and even their potential needs (wants) that they themselves may not be aware of.

This service is characterized by its ability to perform more accurate matching based on in-depth information such as "why they are doing that business" and "what challenges and ideals they have," rather than just superficial information exchange.

Background

In recent years, while executive communities and networking events have increased, challenges such as:

- Ending with business card exchanges
- Being introduced with ambiguous needs
- Low conversion rates after introductions

have become apparent.

CR Kai has operated its community with an emphasis on essential connections and value creation, serving as a place for "people and people, companies and companies to create chemical reactions."

On the other hand, Mirai Kyoso Community provides a mechanism to visualize companies' strengths and needs through interviews and AI analysis, enabling optimal matching.

By combining the strengths of both, we have developed a new service that creates "encounters that lead to results" rather than "superficial connections."

Service Overview

This service targets CR Kai members, with Mirai Kyoso Community performing matching through the following process:

① In-depth Interview

- Business content
- Background of company establishment
- Current challenges
- Future vision

In addition, extracting "wants that the individual has not yet verbalized" from the conversation.

② AI Analysis and Organization

- Strengths (value proposition)
- Explicit needs
- Latent needs (wants)
- Optimal partnership potential

These are digitized.

③ High-Precision Matching

Designing and introducing combinations that are not just industry matches, but have a "high probability of generating sales."

Service Features

1. Hearing that delves into "Wants"

While typical matching focuses on "needs (problems)," this service extracts latent desires such as "I want to be like this" and "I actually want to do this."

2. Story-driven Matching

Matching is performed after understanding not only business content but also:
- The trigger for founding
- Values
- Decision-making axis

3. Design focused on Conversion Rate

By performing matching based on the criterion of "whether it leads to sales" rather than just introductions, a higher conversion rate than conventional methods is achieved.

4. Community-linked Continuous Matching

Information is continuously updated through CR Kai's regular meetings and discussions, supporting the building of long-term relationships rather than one-off encounters.

Future Development

Going forward, we will promote implementation primarily at CR Kai's Tokyo and Osaka bases and aim to expand the target membership.

Furthermore, we aim to deepen mutual understanding among members through various sections (company deep dive, personal introduction, problem solving, intellectual curiosity, CM/PR, etc.) and achieve even higher precision matching.

Comments from Mirai Kyoso Community Representative

"Many executives cannot verbalize their true strengths and potential. This service aims to uncover that 'unseen value' and create encounters that lead to sales."

Comments from CR Kai Operations

"CR Kai has always provided 'places where chemical reactions occur,' and through this partnership, we will more reliably connect those reactions to results."

CR Kai

- Activity Bases: Tokyo, Osaka
- Overview: A community where executives and business people from various industries gather to create new value.
- Features: Monthly networking events, themed discussions, fostering essential connections in a relaxed environment.
- Contact: https://forms.gle/afP2fBAx9uo4SnPg9

Mirai Kyoso Community

- Activity Bases: Tokyo and Online (regular MTGs held by industry to generate results)

- Business Content: Company analysis and matching support using AI x interviews.
- Features: Visualizes not only needs but also wants, providing business matching with a high conversion rate.

Mirai Kyoso Community Operator

Company Name: Roadmap Inc.

Location: Yamashita Ohno Building 5F, 3-2-14 Nihonbashi Honcho, Chuo-ku, Tokyo

Representative: Representative Director Masami Ishikawa

Established: August 1, 2012

Business Content: SEO measures, defamation countermeasures, executive matching platform operation

Official Website: https://www.roadmap.co.jp/

Mirai Kyoso Community Note: https://note.com/miraikyoso