[Shipping Starts Today, June 10] Transforming the Value of Yamagata Prefecture Cherries into 'Time to Savor.' New Package Announced

Local Bright Inc. (Headquarters: Murayama City, Yamagata Prefecture; CEO: Yuichiro Suzuki) has announced a new package design coinciding with the start of shipments for the 2026 harvest of Yamagata Prefecture cherries (produced by JA Michinoku Murayama).

In recent years, the production environment for cherries, a specialty product representing Yamagata Prefecture, has changed significantly due to the effects of high-temperature damage caused by climate change. Amidst this, the value of each individual cherry is increasing more than ever.

This package was developed not merely as a box to contain the fruit, but with the concept of delivering the thoughts of the producers, the blessings of nature, and the rich time spent enjoying the seasonal fruit.

Shifting from the conventional design focused on freshness appeal, the package is proposed under the theme 'Life is like a cherry,' adding value to the 'time of savoring' itself.

Prompted by changes in climate and cultivation environment

Cherries, a specialty of Yamagata Prefecture, have been affected by recent high-temperature damage and weather variability, leading to difficult production conditions for the 2024 and 2025 harvests.

On the other hand, the 2026 harvest is expected to recover thanks to favorable weather during the flowering period. Behind this lies the daily meticulous cultivation management and efforts to improve quality by the producers.

We wanted to convey the value of the fruit born amidst these environmental changes not just in terms of volume or grade, but together with the stories and human endeavors behind them.

To have those who pick up the cherries feel the nature, the producers, and the richness of the season beyond each single fruit. That is the origin of this package development.

Local Bright will continue its efforts to deliver local agricultural products not only as 'products' but also along with 'experiences' and 'stories.' The time spent enjoying seasonal cherries creates conversations with family and loved ones, enriching daily life a little. This package embodies that wish.

A design that adds value to the 'time of savoring' itself

■ Connecting nature's blessings with the dining table experience

This package is based on the concept of gently linking the richness of nature where cherries are cultivated with the moments at the dining table. The top surface depicts living creatures such as bees and brown-eared bulbuls, while the sides feature the musical score for the song 'Life Is Just a Bowl of Cherries.'

'Life is as joyful as a bowl of cherries' — this sentiment is gently placed in the box, bringing a soft expansiveness to the time of savoring.

■ A high-quality presence created by blue

With a blue base reminiscent of Western antique ceramics, the package creates an impressive presence on the sales floor. It achieves a design that combines the high quality of a gift item with a softness that fits into everyday life.

■ Peace of mind supported in unseen ways

In addition to design, functional aspects are also considered. Holes are provided on both edges of the box, reaching the bottom, allowing rod-shaped materials to be inserted during shipment to prevent collapse. This reduces the risk of damage during transport and also contributes to the stability and efficiency of loading and transport work for producers.

■ Making everyday time a little more special

While letting your thoughts wander to the nature and music depicted on the box, the moment of savoring seasonal cherries transforms into a slightly more special time. This package embodies the experiential value that enriches such daily life.

We deliver a moment that doesn't end with just 'eating,' but fills your heart as well.

■ Company Overview

Company Name: Local Bright Inc.

Location: Murayama City, Yamagata Prefecture

Representative Director & CEO: Yuichiro Suzuki

Business: BtoG Business / Creative Business / R&D Business

■ Sales Locations

Yamagata Prefecture cherries (Sato Nishiki, Beni Shuhou, Yamagata Beni-Ou) using this package are available at fruit specialty stores nationwide, online shops, and through hometown tax donation programs.

[Physical Stores]

・Fruit specialty stores, etc.

[JA Michinoku Murayama Online Shop]

・JA Michinoku Murayama Shun no Mi Chokusou Bin

[Hometown Tax Donation Portal Sites]

・Murayama City, Yamagata Prefecture

・Oishida Town, Yamagata Prefecture

・Obanazawa City, Yamagata Prefecture

*The varieties handled may vary depending on the sales outlet and sales period.

*Application periods and listed content may vary depending on the store or site.

*Please check the latest availability at each store or site.