Nail Care Brand "longleage" Refreshes Brand Identity for its 40th Anniversary.

longleage Skincare Series longleage, which founded a nail salon in Nishi-Azabu in 1988, will soon celebrate its 40th anniversary. Towards this milestone, the "longleage 40th Anniversary" project will commence to reconstruct the brand's world view, centered on the nail care techniques and philosophy cultivated over many years. The brand design and art direction will be handled by graphic designer/art director Naomi Hirabayashi. Logo Design Refresh Beautiful, without changing the essence, even as times change. What longleage has valued is "unadorned beauty," "the power of continuation," and "the beauty of the nails themselves." To more intuitively convey the values fostered thus far, the logo design* will be refreshed. *The logo design will be unified sequentially. Skincare Series Renewal As the first phase of the "longleage 40th Anniversary" project towards longleage's 40th anniversary, the skincare series will undergo a renewal. This renewal will review the specifications to be closer to daily life, from the perspectives of ease of use, storability, and ease of continuation, along with refreshing the package design, to be reborn with a new look. Product Overview / Renewal Details longleage Intensive Serum (Beauty Serum) The name has been changed from the conventional "longleage Intensive Beauty Serum" to unify it with the series. The container has been changed to a dropper type, making it easier to adjust the amount used. Volume has been increased from 38mL to 50mL. Newly formulated with low-molecular-weight hyaluronic acid, it enhances penetration into the stratum corneum, leading to moisturized, firm, and elastic skin. Please use it not only on your face but also on any dry areas from your hands to your heels for hydration. ■ All Ingredients Glycerin, Water, Allantoin, Sodium Hyaluronate, Hydrolyzed Hyaluronic Acid, Citric Acid, Grapefruit Seed Extract, Sodium Chloride ■ How to Use After thoroughly applying toner, take an appropriate amount (1/2 to 1 dropperful) in your palm and gently apply it over your entire face to décolleté, enveloping the skin. ■ Selling Price 13,200 yen (tax included) ■ Content 50mL longleage Intensive Water (Toner) The name has been changed from the conventional "longleage Skin Lotion." It has evolved into a naming that more clearly conveys its role. It is a skin-friendly formulation free of surfactants, preservatives, alcohol, oil, fragrance, and coloring agents. Considering quality stability and ease of daily use, the volume has been revised from the conventional 500mL to 400mL, and the portable size from 50mL to 30mL. ■ All Ingredients Water, Glycerin, Sodium Hyaluronate, Citric Acid, Grapefruit Seed Extract, Sodium Chloride ■ How to Use After spraying, gently press into the skin with your palms. If dryness is a concern, apply several times. ■ Selling Price 8,360 yen (tax included) ■ Content 400mL ■ Selling Price 1,540 yen (tax included) ■ Content 30mL *Scheduled to be released in early July 2026. longleage Series Sales Stores All longleage stores (Hiroo store, Ginza store, Daimaru Umeda store, longleage store) Estnation, Designworks, BIOTOP, LAND OF TOMORROW/TOMORROWLAND, LIVING MOTIF, etc. *Available products vary by store. Official Website: https://longleage.co.jp/ Official EC Site: https://online.longleage.co.jp/ Instagram: https://www.instagram.com/longleage_official/ Instagram (Product): https://www.instagram.com/longleage_products/