Loftwork to Host Loftwork Conference 2026 Re:Creation: Creating Beyond AI’s Optimal Answers with Unexpected Collaborators

Loftwork Inc. (Head office: Shibuya-ku, Tokyo; President and CEO: Mitsuhiro Suwa) will host “Loftwork Conference 2026 Re:Creation: Creating Beyond AI’s Optimal Answers with Unexpected Collaborators” over three days from Tuesday, June 23 to Thursday, June 25, 2026, at the Loftwork Pier Building and FabCafe Tokyo in Dogenzaka, Shibuya. With the spread of generative AI, the cost of every kind of “making,” including planning, writing, visuals, and prototypes, has fallen significantly. At the same time, as everyone uses similar tools, asks similar questions, and arrives at similar answers, the value of companies and regions may become increasingly homogenized. The “Re:Creation” proposed by Loftwork at this conference does not mean creating something entirely new from scratch. It is a practice of reinterpreting existing assets, such as facilities, technologies, intellectual property, organizational culture, and local resources, through co-creation with unexpected others, and remaking them into new value and meaning. Loftwork has worked on many cross-disciplinary co-creation projects with companies, governments, universities, research institutions, creators, and local practitioners. Beyond solving problems, Loftwork has emphasized visualizing questions that have not yet been fully articulated in society and connecting them to new practices together with diverse people. This conference opens that stance to society and invites participants to think together about the questions needed for the coming era. In 2026, under the theme of how companies, cities, universities, and regions can cultivate competitive advantage and social value 10 years into the future through collaboration with people they have yet to encounter, the event will feature more than 10 talk sessions, exhibitions, and spaces for dialogue. Background: AI accelerates “optimization,” while uniqueness may be lost. AI can instantly interpret existing information and complex objectives, cooperate seamlessly with humans, and derive outputs that serve as optimal answers. While its impact and potential are immeasurable, if organizations continue using AI while remaining closed within themselves, they may end up pursuing only efficiency within existing frameworks and drift away from their true strength: originality. The question now is not whether to use AI, but what to take as a starting point, with whom, and in what context value should be remade. Only through encounters and collaboration with creators, researchers, entrepreneurs, local leaders, governments, and citizens who bring different perspectives can organizations discover value they could not see on their own. The conference will invite various business leaders and practitioners as guests and, using their multifaceted perspectives as clues, will explore the possibilities of creative collaboration that has yet to be seen over three days. Under the theme of “Re:Creation,” the program will include talk sessions with practitioners who bring different perspectives, as well as exhibitions and discussion spaces. The Talk Sessions will intersect perspectives and practical knowledge on “re-creation” needed for changes 10 years ahead, featuring the philosophies and concrete initiatives of practitioners leading diverse fields such as business, design, technology, art, cities, universities, and regions. The Exhibition will offer experiential planned exhibits linked to the talk sessions, allowing even those who can attend only some sessions to engage with the questions developed over the three days and deepen their thinking. The Creative Lounge will be a discussion space where participants, speakers, and Loftwork members consider what kind of “re-creation” practices should begin now and what strategies are needed for the next decade. Selected talk session topics include: what kind of platform can turn individual passion into value, explored through Peatix’s practices and the infrastructure of engagement and co-creation; how unfinished places can open academia to society, examined through architecture, operation, and research on university-born co-creation hubs; and how the intelligence to persist in nonsense can remake the world, under the theme “This is fine!” and a theory of creativity 10 years ahead. Speakers include Yuji Fujita, Kazuhiko Asami, Asa Ito, Tetsuo Kobori, Akari Miyamoto, Toshiki Nojima, Naohiro Ukawa, Akiko Ando, and Ryosuke Hara. Speakers and session content may change in the future. Event overview: The event is titled Loftwork Conference 2026 “Re:Creation: Creating Beyond AI’s Optimal Answers with Unexpected Collaborators.” It will be held from Tuesday, June 23 to Thursday, June 25, 2026. The venue is Loftwork Shibuya Office 10F/2F and FabCafe Tokyo, located at Dogenzaka Pier, 1-22-7 Dogenzaka, Shibuya-ku, Tokyo. The event will be held on-site, with archive streaming planned for some sessions only. Capacity is 50 people per session, and the participation fee is JPY 2,000 before tax per session. A talk session ticket is required to enter the venue. FabCafe Tokyo is a cooperating partner. Notes: Each session and venue has limited capacity, and registration will close once capacity is reached. The program may change without prior notice. Photography and video recording are allowed inside the venue, but attendees are asked not to photograph slide materials projected during sessions. Loftwork will photograph and film the event on the day, and the resulting photos and videos may later be published on Loftwork.com and other platforms. Loftwork is a creative company that creates future value through co-creation with creators, companies, local communities, and academia under the motto “We believe in the creativity within every person.” It operates FabCafe, which updates local resources and technologies through making; MTRL, which aims to drive innovation in materials and technology development; and AWRD, a co-creation platform for creators and companies. Looking beyond short-term profit, Loftwork builds a business ecosystem that continues to generate social value by engaging with people, companies, and society from a long-term perspective.