Notice Regarding Complete Acquisition of Asahi Sangyo Co., Ltd.

Restas Co., Ltd., a platform operator for custom-printed and original goods, has announced the complete acquisition of Asahi Sangyo Co., Ltd., which operates the EC site "Jambre" for uniforms and safety workwear, effective April 24, 2026. This acquisition aims to strengthen Restas's position as a platformer in the custom-printed goods market by integrating its digital marketing and proprietary order management system with Asahi Sangyo's robust real assets and extensive customer base.
提携NQ 0/100出典:PR Times

📋 Article Processing Timeline

  • 📰 Published: April 25, 2026 at 00:00
  • 🔍 Collected: April 24, 2026 at 15:32
  • 🤖 AI Analyzed: April 24, 2026 at 23:49 (8h 17m after Collected)
Press Release Information
Title: Notice Regarding Complete Acquisition of Asahi Sangyo Co., Ltd.
Subtitle:
Company Name:
Industry:
Main Text (first 8000 characters): Restas Co., Ltd. (Headquarters: Osaka, Osaka Prefecture; Representative Director: Susumu Oowaki; hereinafter "Restas"), which operates a platform for custom-printed and original goods, has acquired all shares of Asahi Sangyo Co., Ltd. (Headquarters: Ota-ku, Tokyo; Representative Director and President: Shinichi Amano; hereinafter "Asahi Sangyo"), which operates the EC site "Jambre" for uniforms, safety workwear, and other items, making it a wholly owned subsidiary as of April 24, 2026. Details are as follows:

1. Background and Strategic Significance of the Share Acquisition

Since its establishment in 1963, Asahi Sangyo has built a strong customer base of over 90,000 companies and a supplier network of over 200 companies, serving as a pioneer in catalog mail order for businesses for over 60 years. This M&A will strengthen our position as a platformer in the custom-printed goods market by injecting our strengths in "digital marketing" and "proprietary order management system" into Asahi Sangyo's "solid real assets."

2. Key Synergies from this Integration

This M&A will achieve overwhelming value enhancement based on the following six points:

Promoting Cross-Selling to an Integrated Customer Base:
By integrating the customer bases of both companies, we will establish a cross-selling model that fulfills all customer needs for custom-printed goods, from uniforms to novelty items and office supplies, in a one-stop manner.

Injection of Digital Marketing Know-how:
We will apply our cultivated advanced data analysis expertise to "Jambre" to optimize new customer acquisition costs and accelerate the maximization of LTV (Customer Lifetime Value).

Operational Excellence through Integration of Proprietary Order Management System:
Our internally developed order management system will be introduced into Asahi Sangyo's workflow. Through thorough automation of analog processes, we will shorten lead times, eliminate dependence on individual expertise, and aim to improve operating profit margins.

Increased Added Value through UI/UX Improvement:
By injecting UI/UX that prioritizes customer experience, we will evolve the traditional, complex custom-printed order process into an intuitive one. Improved convenience will further elevate the added value of the products themselves, serving as a differentiator from competitors.

Strengthening Presence as a Custom-Printed Goods Platformer:
Through this integration, we will solidify our position as a leading company in the custom-printed goods platform. Leveraging the scale merits gained, we will continue to provide even greater added value to our customers.

Strengthening the Supplier Network Base:
We will integrate Asahi Sangyo's robust procurement base with our technology. By enabling data linkage with suppliers, we will streamline the entire supply chain, ensuring more stable product supply and cost competitiveness.

3. Future Outlook

We position this M&A as Asahi Sangyo's "second founding" and will fully utilize the management resources of both companies. To embody our mission of "Changing custom printing, changing with custom printing," we will redefine existing business practices with technology and continue aggressive growth investments, striving for the sustained improvement of corporate and shareholder value in the mid to long term.

4. Comments from Representatives of Both Companies

Shinichi Amano, Representative Director and President, Asahi Sangyo Co., Ltd.
Since its establishment 63 years ago, our company has walked alongside business customers nationwide through our catalog mail order and EC site "Jambre." We are confident that by becoming a member of the Restas Group, a leader in the custom-printed goods market, we can pass on the custom-printing technology we have cultivated and provide even greater value. Leveraging the strengths of both companies, we will deliver higher quality and more convenient services to our customers.

Susumu Oowaki, Representative Director, Restas Co., Ltd.
Welcoming Asahi Sangyo into our group, with its 63-year history, expertise cultivated in the SMB mail order and EC market, a customer base of over 90,000 companies, a product lineup not available at Restas, and a nationwide supplier network of over 200 companies, symbolizes the trend of reorganization and integration across the industry. By integrating Restas's specialized marketing and digital infrastructure for custom printing with Asahi Sangyo's management resources and customer base, we will maximize synergy and accelerate the further growth of the Restas Group. By combining the strengths of both companies, we will powerfully drive the creation of next-generation customer experiences and bring about new innovations in the industry.

Company Name: Asahi Sangyo Co., Ltd.
Head Office: 2-28-6 Minami Kamata, Ota-ku, Tokyo
Representative: Shinichi Amano, Representative Director and President
Business Activities: Operation of EC site "Jambre" / Planning and sales of business products such as uniforms, safety workwear, environmental/promotional goods, stationery, and office supplies.
URL: https://www.jamble.co.jp/

Company Name: Restas Co., Ltd.
Head Office: Kita-ku, Osaka
Keywords: